Q. Please tell me about the different types and characteristics of perfumes (fragrances).

A. Perfumes are divided into four types according to the concentration of fragrance (how long the scent lasts).

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Choose your fragrance based on its duration, intensity, and the occasion or purpose for which you want to wear it. Here, we'll introduce different types of fragrances based on their fragrance concentration, as well as how to store and wear them.

[List of fragrance (perfume) types based on fragrance concentration]

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• [Parfum/Extrait]
• □Percentage of fragrance: Approximately 15-30%
• □Duration: Approximately 5-7 hours
• □Features and Uses: Characterized by its luxurious and deep appearance and long-lasting effect. A dignified type suitable for formal occasions.
• [Eau de Parfum / Esprit de Parfums]
• □Percentage of fragrance: Approximately 8-15%
• □Duration: Approximately 5 hours
• □Features and Uses: A hybrid between perfume and eau de toilette. It offers long-lasting wear while maintaining the lightness of an eau de toilette.
• [Eau de Toilette]
• □Percentage of fragrance: Approximately 5-8%
• □Duration: Approximately 3-4 hours
• □Features and Uses: This is the most popular type, perfect for casual wear and can be used without hesitation even in the morning.
• 【Eau de Cologne】
• □Percentage of fragrance: Approximately 3-5%
• □Duration: Approximately 1-2 hours
• □Features and Uses: A more casual type than eau de toilette. It features a light fragrance that can be generously applied all over the body after showering or before going to bed. It is also possible to layer the fragrance.
• *Fragrances are primarily made from fragrances, alcohol, and distilled water. The proportion of fragrance contained within is called the fragrance concentration. A higher concentration results in a longer lasting fragrance, while a lower concentration results in a shorter lasting fragrance. Please note that the fragrance concentration is not legally mandated and therefore varies from manufacturer to manufacturer. Also, the terminology used to describe different types of fragrances may vary by manufacturer.

Q. How should I store my fragrances?

A. Store in a well-ventilated place away from direct sunlight.

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For perfumes that are not used frequently, we recommend closing the cap tightly and storing them in a cool, dark place. Please use them within approximately one year after opening.

Q. How can I wear fragrance effectively?

A. Spray directly onto clean skin from a distance of about 15 cm; one spray per area is the appropriate amount.

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Spraying the perfume below the chest will create a more refined fragrance. Remember to use it appropriately for the occasion. There are situations where it's best to refrain from wearing perfume. Furthermore, avoid applying it over clothing, as the fragrance may cause stains.
As an advanced application technique, you can also apply it to areas like the ankles, the backs of the knees, and the insides of the elbows. This is a recommended way to subtly and gently release a fragrance.

Here are some ways to wear fragrance.

Add a few sprays to your bathwater and enjoy a gentle, fragrant bath time with the steam.

Before going to bed, spray one pump onto your ankle. For a refreshing feeling.

- One spray on letters, cards, or business cards. Leaves a lingering fragrance for the recipient.