Nihonbashi Mitsukoshi Main Store will be holding the "World Watch Fair" from August 5th (Wed) to August 25th (Tue).
The theme for this year's 29th edition is "Changing Scenery, Unchanging Feelings."

From pop-up boutiques to the latest creations from prestigious brands and limited-edition models showcasing exceptional craftsmanship, this once-a-year event offers a unique opportunity to experience the philosophy and aesthetic sensibilities of each maison. In addition, a variety of events designed to deepen your appreciation and love for watches will be held.

Event details can be found here.

This article introduces the events taking place during Part 1 of the "World Watch Fair," from August 5th (Wednesday) to August 11th (Tuesday/Holiday). Information on events held during the second half of the fair will be published on August 5th (Wednesday), so please look forward to it.

World Watch Fair Special Exhibition

This is the biggest event during the "World Watch Fair." It will feature notable brands that exhibited at "Watches & Wonders" held in Geneva, Switzerland in April 2026, as well as brands that have won the Geneva Watchmaking Grand Prix (GPHG), and will also showcase the Swiss Watch Federation's interactive exhibition "WATCH.SWISS" for a limited time.

Grand Seiko Fair

Grand Seiko is a leading luxury watch brand representing Japan. At this event, we will introduce not only the new items announced in 2026, but also a number of exquisite pieces born from the refined aesthetic sensibilities of the Japanese people.
Furthermore, Grand Seiko embodies the fusion of the essence of watchmaking and Japanese aesthetics. We will be showcasing the first limited-edition model equipped with the high-precision "Spring Drive UFA" movement, as well as ladies' watches that can be enjoyed in coordination with clothing, all in one place.

PARMIGIANI FLEURIER / Parmigiani Fleurier Promotion

Since its founding in 1996, Tonda has been a manufacture that pursues true luxury under the uncompromising aesthetic of watchmaker Michel Parmigiani. At this event, you can enjoy the latest timepieces that combine exceptional technology and artistry, including the "Tonda PF" collection, which symbolizes modern sophistication.
The exquisite movement, showcasing the masterful craftsmanship of skilled artisans, the traditional guilloché patterns applied by hand, and the beautiful case finish—all of these elements elevate the act of telling time to the realm of art.

GERALD CHARALES / Gerald Charles Promotion

The brand was founded in 2000, bearing the two first names of Gerald Genta, who was hailed as the "Picasso of the watchmaking world."
This promotion showcases an original collection inspired by the profound and creative beauty of Baroque architecture.

BLANCPAIN/Blancpain Promotion

Founded in 1735, Blancpain is a long-established Swiss watchmaking house that blends tradition and innovation.
This promotion will focus on the "Fifty Fathoms," which has established itself as the prototype for diver's watches.

Production by STUDIO ALTA

Text: ISETAN MEN'S net

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact the Watch Gallery on the 6th floor of the main building at Nihonbashi Mitsukoshi Department Store. Phone: 03-3241-3311 (main number)