2026.07.22 update

Yoshida & Co.'s POTR presents a new way of traveling. A travel series designed for comfort before and after your trip is available for a limited time. [Isetan Shinjuku Store]

07.29 Wed -08.11 Tue
Isetan Shinjuku Men's Building B1F bag

From Wednesday, July 29th to Tuesday, August 11th (holiday), POTR travel series from Yoshida & Co. will be available for a limited time at the Bags section on the B1 floor of Isetan Shinjuku Store, Men's Building .


POTR is a brand born from Yoshida & Co.'s unwavering commitment to "Made in Japan" craftsmanship, based on the message, "One stitch for Life. - A single stitch connects people and their lives -".

Leveraging our years of experience in manufacturing, we propose products that enrich daily life while catering to diverse lifestyles.

During this period, we will be offering POTR brand's new folding carry case "POTR/WANDERLUST" for travel preparation and during your trip, as well as the "POTR/PACKS" travel series, which makes travel more comfortable from preparation to the journey itself and at your destination.

  1. POTR/WANDERLUST
  2. POTR/PACKS
  3. TRIP with POTR -PACKING-
  4. TRIP with POTR -TRANSIT-
  5. TRIP with POTR -DESTINATION-


POTR/WANDERLUST



"Vandalust" is a series that can be folded and stored compactly, making it a perfect fit for modern lifestyles and living environments.

Carry-on suitcases are used when traveling, whether domestically or internationally, for business trips or other travel. By incorporating "folding functionality" and "smart design" into these suitcases, POTR brand offers a new value proposition: "comfort when stored," in addition to durability and ease of use.

Yoshida & Co.'s POTR presents a new way of traveling. A travel series designed for comfort before and after your trip is available for a limited time. [Isetan Shinjuku Store]

View the visual images for the "POTR/WANDERLUST" series.

This foldable carry bag, made possible only through the use of soft, sewn materials that cannot be achieved with hard molded materials, is a truly Yoshida & Co. design.


Carry-on suitcases, which are stored in homes or warehouses for most of the year and take up a lot of space when stored, can now be easily folded and made compact, solving the hassle of storage.

View the folded image of the "POTR/WANDERLUST" series.

The elastomer wheels used in this series of items are durable, quiet, and designed for easy use in all kinds of outdoor environments.

POTR/WANDERLUST
POTR/WANDERLUST
POTR/WANDERLUST POTR/WANDERLUST
"FOLDING CARRY CASE 53ℓ"
159,500 yen *Limited to 4 items
POTR/WANDERLUST POTR/WANDERLUST
"FOLDING CARRY CASE 80ℓ"
176,000 yen *Limited to 4 items

*Please note that the number of items available for sale is limited.

POTR/PACKS



"PAX" is a travel series that is useful in various situations, from preparation, travel, and accommodation, from the beginning to the end of your trip.

The collection includes seven different packing kits tailored to the amount of luggage needed depending on the number of nights you're staying, as well as bags recommended for use during your trip, at your destination, and at your accommodation.

POTR/PACKS

View packing images for the "POTR/PACKS" series.

POTR/PACKS POTR/PACKS
"GROOMING POUCH & TRAY"
23,100 yen
POTR/PACKS POTR/PACKS
"TRIP KIT"
49,500 yen
POTR/PACKS POTR/PACKS
"TRIP PACK with SOUVENIR BAG"
49,500 yen
POTR/PACKS POTR/PACKS
"SHOULDER PACK(L) with SOUVENIR BAG"
38,500 yen
POTR/PACKS POTR/PACKS
"SHOULDER PACK with SOUVENIR BAG"
33,000 yen
POTR/PACKS POTR/PACKS
"STROLL BAG"
23,100 yen
POTR/PACKS POTR/PACKS
"NAVIGATOR BAG"
25,300 yen

TRIP with POTR -PACKING-


TRIP with POTR -TRANSIT-


TRIP with POTR -DESTINATION-


Event Information
POTR Travel Series Limited-Time Promotion
  • Event period: 7
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)

Production by STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Bags.
For inquiries via email, please click here.