From May 22nd (Friday), the leather goods section on the 1st floor Isetan Shinjuku Store, Men's Building will be releasing a special capsule collection at SMYTHSON , created to commemorate the 160th anniversary of the birth of Beatrix Potter, the British children's book author and creator of "Peter Rabbit."

This collection, consisting of SMYTHSON 's signature notebooks and card sets, features charming Peter Rabbit characters and quotes from Beatrix Potter on each item, creating a warm and beautiful collection that blends the gentle and tender world of the story with the brand's elegance.
We present a special collection filled with timeless charm, created by Peter Rabbit and SMYTHSON , both beloved for over a century.

This adorable item is a Panama notebook in the brand's signature Nile Blue color, embossed with Peter Rabbit. The lining, featuring illustrations that capture the world of the story, is another highlight.

A Panama-sized notebook featuring Jemima Puddle-Duck, a character from Peter Rabbit, embossed on it. The lining, with its illustrations that capture the world of the story, is another highlight.

A Chelsea-sized notebook with a quote from Beatrix Potter embossed on the cover. The lining, featuring illustrations that capture the world of her stories, is another highlight.

This adorable thank you card set features Peter Rabbit in a charming wine-point design. The illustrations on the envelope lining are also beautiful, making it perfect for adding a special message.
*This set includes 10 cards and envelopes.

A charming card set featuring the Peter Rabbit characters Applie and Dapplie. The beautiful mint green on the card edges and lining is another highlight.
*This set includes 10 cards and envelopes.

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods.
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information