In this series, " #IsetanMensFavoriteItems ," key figures at Isetan Mens, who have a keen eye for style and a sharp aesthetic sense, introduce their favorite personal belongings and items they want.

The hectic start to life has settled down, and with the long holiday approaching at the end of April, we welcome Atsushi Yoshida, assistant buyer for men's accessories, who has worked in various general merchandise categories.

profile

Atsushi Yoshida
Shinjuku Men's Goods Department, Men's Accessories 1, Assistant Buyer
I joined Mitsukoshi Isetan Co., Ltd. in 2023. I gained experience in the sales of men's shoes and men's cosmetics. After that, I worked as an assistant buyer for bags and luggage, and since 2026 I have been in my current position as an assistant buyer for leather goods on the 1st floor. My current hobby is playing futsal with friends on weekends.

While cherishing your sensibilities, try to imagine yourself using it.

I was drawn to the Beautiful People bag because of its striking appearance and functionality.

beautiful people/Beautiful People "over engineering hanging tote bag"
86,900 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Small Leather Goods
* Isetan Shinjuku Store, Men's Building 1st floor: Only custom-made leather goods are available. * Images are of the person's personal belongings.

This is a special order item from Beautiful People Isetan Shinjuku Store, Men's Building which I purchased last year.
What really caught my eye was the silver buckle, a special feature of this custom-made bag. While the standard off-the-shelf version has a uniform black buckle, I liked how the silver added a visual accent. But its appeal doesn't stop there; it also boasts convenient functionality for everyday use. I was drawn to its design, particularly the numerous distinctive outer pockets, as well as its 3-way functionality—allowing it to be carried by hand, on the shoulder, or across the body—which ultimately led to my purchase. Despite its appearance, it has a surprisingly large capacity, and I actually used it on an overnight trip. I'm looking forward to using it in all sorts of situations in the future.

View the Beautiful People product list at the Mitsukoshi Isetan online store.

KILIAN PARIS fragrances combine freshness and sophistication.

KILIAN PARIS

"Playing with the Devil Eau de Parfum"
36,850 yen
□Isetan Shinjuku Store, Men's Building, 1st Floor, Fragrance
*The image is of the person's personal belongings.

When I was in charge of selling men's cosmetics, I encountered many different scents, and this is the one I finally settled on as my favorite. I remember being impressed by the fruity freshness that spread the moment I put on this fragrance. However, as time passed, it changed into a calm scent reminiscent of sandalwood, and I was even more drawn to this transformation, which led me to decide to buy it. As I climb the ladder of adulthood as a working adult, this fragrance, which combines both freshness and maturity, is a versatile scent that I can use in any situation, and I use it all the time. Incidentally, I also like that my name is engraved on the bottle because I bought it during an engraving event.

*The information in this article is current as of April 2026.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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