It's the peak season for Fall/Winter 2025. Stores are bustling with customers looking for winter clothing and gift items. This time, we feature Akira Mukuda, who buys up-and-coming and noteworthy brands from both Japan and abroad at Isetan Shinjuku Store, Men's Building 6th floor. He will introduce items carefully selected with his discerning eye for quickly grasping the latest trends.

Is it comfortable? Does it suit me? Choose based on your subjective feelings.

I prioritize whether the clothes feel comfortable to wear and whether I feel they suit me. If I buy something that doesn't quite suit me, I naturally stop wearing it, so when choosing clothes, I value subjectivity more than objectivity.

Thermal from the Parisian vintage store "BRUT®" that "fits just right"

This thermal t-shirt is an original product from the famous Parisian vintage store "BRUT®". I had known about the store for a while, but I visited it for the first time during a business trip to Paris last year. The first floor is dedicated to original products, while the basement is occasionally open to display and sell vintage clothing collected by the owner. It's a store that serves as a great reference for buyers with a well-established style. This thermal shirt is named "THE BEST THERMAL," and it's an item that fits perfectly in terms of both comfort and sizing. It comes in a wide range of colors, and I wear it almost every day in winter under sweaters or jackets.

Chrome Hearts rings that mark the traces of your journey.

I first bought a Chrome Hearts ring when I was a university student traveling in New York. Since then, I've made it a point to buy one at a time whenever I find a design I like and a size that fits the finger I want to wear it on, either while traveling or in Japan. I don't have large hands, and thick, chunky rings feel a little awkward on me, so I mainly collect relatively thin designs from Chrome Hearts. I wear the same ring on the same finger almost every day, so I feel a little uneasy if I'm not wearing it; it's like an extension of my body.

*The information in this article is current as of December 2025.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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