CP Company, the Italian brand founded by designer Massimo Osti, often called the "Godfather of Sportswear," will open a pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators, from September 24th (Wed) to September 30th (Tue). The store will feature the second collaboration items with Sashiko Girls, a project launched in Otsuchi Town, Iwate Prefecture, as well as the latest Fall/Winter 2025 collection.

Regarding the sales method on Wednesday, September 24th

Sashiko Girls is a project born in March 2024 as part of the recovery support efforts following the Great East Japan Earthquake, aiming to pass on the techniques of "Otsuchi Sashiko" to the future. Currently, 23 female artisans are incorporating the ancient Japanese embroidery technique of "sashiko" into modern fashion, creating one-of-a-kind items. Without being bound by the framework of traditional crafts, they are expanding the possibilities of the techniques and philosophy of "sashiko" and continuing to create new value.

For this collaboration, CP Company's archive pieces produced from the 1980s to the 2010s are used as a base, with Sashiko Girls' artisans meticulously applying sashiko stitching to each piece, resulting in unique items that fuse the functional beauty of Italy with the warmth of Japanese craftsmanship. These limited-edition collaboration items will be available at the pop-up store.

Furthermore, the latest Fall/Winter 2025 collection will feature numerous functional and iconic items, including the popular "DD SHELL DOWN JACKET," known for its extremely soft and lightweight feel and vibrant colors created by the sheer fabric.

Please take this opportunity to visit our store.

Here's a look at some of the items from the FW25 CP COMPANY x SASHIKO GALS collection.

*Please check the bottom of the page for information on how to purchase on Wednesday, September 24th.
*Please note that some items may not be available for purchase during the POP UP period.

The latest collection for Fall/Winter 2025 is also available!

Customers wishing to enter should proceed to the stairs next to Men's Creators/Wacko Maria. A lottery to determine the order of sales will be held starting at 10:15 AM.
(If you are late for the drawing time, you will not be able to participate in the drawing, regardless of the reason.)

To alleviate congestion, priority will be given to those who possess an MI Card (including MI Card Basic) and those who have completed an online application for an MI Card. The lottery and entry process will begin with these individuals.

►Click here to apply for an MI Card online

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*To help alleviate congestion, we ask that customers who have finished their lottery reassemble at the time indicated on the back of their lottery ticket.
*Please note that if you are late for the reassembly time, you will be directed to the back of the line for the current session.

[Requests to our customers]
・Only payments made in the name of the customer who entered the venue will be considered valid.
On the day of the event, please bring one of the following official photo IDs for identity verification: driver's license, resident registration card with photo, special permanent resident certificate, passport, residence card, My Number card, or disability certificate.
• We do not allow the transfer or exchange of raffle tickets to friends, family, or anyone else. If this is discovered, you will be denied entry.
・If there are many interested buyers, you may not be selected in the lottery even if you participate. Also, even if you are selected in the lottery, there is a possibility that you will not be able to purchase the item.
・Even if you win the lottery, please be aware that it may take some time before we can contact you.
Depending on the number of people in line, we may limit the number of items you can purchase.
Please note that we are unable to accept orders, cash-on-delivery orders, or reservations by phone.

Apply for MI Card Plus or MI Card Basic here.

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information