My childhood experiences working in department stores are the foundation of my current customer service approach.

As a child, I enjoyed strolling through department stores, holding my grandmother's and mother's hands, and walking through each floor was my greatest pleasure. Having brothers, I naturally gravitated towards the men's floor as well. I still vividly remember the excitement I felt at the items and atmosphere I encountered there. Perhaps the desire to recreate that "excitement" in today's sales floor is the driving force behind my customer service, which aims to make customers' shopping experience enjoyable.

A passion for something expands one's observational skills. A strong point is "listening attentively to the customer."

I guess you could say I have a pretty high level of empathy... I think my personality is naturally good at "finding the good in things." I also use this empathy in my private life; recently I've become hooked on K-POP, and influenced by the well-trained bodies and styles of the artists, I've started working out myself. When I'm assigned to a different department, I tend to naturally adapt my attire to the atmosphere of that floor, and I think it's a habit of mine to take everything as "my own problem."

I believe that this sensibility is reflected in my conversations with customers. I take the time to carefully draw out their background, needs, and concerns, and together we search for the best possible solution that is within our capabilities and doesn't put undue pressure on them. I strive to communicate in a way that treats the customer's concerns as my own, easing their anxieties and helping them move closer to the "ideal self" they want to be.

My sunglasses, chosen based on my personal color, are my best friend.

BLANC BM011 Sunglasses ¥39,600
□Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
*The items in the foreground of the image belong to Yokoyama.

When you spend long periods of time indoors, you start to feel the glare of the lights more and more. So, I was looking for sunglasses with lighter lenses that I could wear naturally indoors, on the train during my commute, and at night, and I found BLANC 's "BM011," which has recently become my companion both at work and in my private life. The rims are made of acetate, and the bridge and temples are made of titanium. The crown panto shape, which is neither too round nor too angular, blends seamlessly with any outfit. I customized the frame to be clear gray and the lenses to be photochromic, changing from light gray to a purplish gray. Based on the results of my personal color analysis, I chose a pair that suited my skin tone and facial features.
*Customization with photochromic lenses will incur an additional charge.

My everyday style mainly consists of menswear-inspired, stylish clothing. I think this preference is largely due to the influence of growing up watching my mother confidently choose fashionable clothes at department stores when I was little. She looked so cool in chic leather suits, even at my entrance ceremony. Perhaps my admiration for my mother is what led to my current style.

Even stylish items can blend in naturally if you are mindful of "how to personalize them to reflect your own style." Eyewear, in particular, can drastically change your impression depending on the color you choose, so I highly recommend trying a personal color analysis at least once.

We will continue to provide attentive service that is tailored to our customers' lifestyles.

We believe our job is to directly address our customers' lifestyles and guide them towards resolving their concerns from multiple perspectives. There aren't many jobs that allow us to be so involved in our customers' lives, and that's what makes it so rewarding. I want to recreate the excitement I felt as a child in department stores here at Isetan Shinjuku Store, Men's Building . I want the time our customers spend in the department store to become a part of their daily lives. With that in mind, we will continue to bring it to life at Isetan Shinjuku Store, Men's Building .

Yokoyama's attentive consultations, along with her detailed assessments and explanations of why certain items suit you, will dispel your doubts and transform your anxieties into excitement. From tailored to casual wear, she will guide you through the entire store, taking into account the occasion, your body type, and the balance of colors, from adding a single item to your wardrobe to selecting gifts. If you're unsure about your next step, please feel free to consult with Yokoyama.

Book your appointment with Men's Attendant here!

At Isetan Shinjuku Store, Men's Building we offer a full range of services to assist you with your shopping needs, including consulting and escort services. Feel free to consult with us about smart casual attire for any occasion, or dressy outfits for special events.

Personal consulting service "Isetan Men's Meet Ism"

A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results. ▶ Learn more here
Instagram: @isetanmens_attendant

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►A second-generation Isetan employee. The bond forged through Awa Odori is the driving force behind her customer service. Men's Attendant Akane Sato