Y's for men × MASSES' first-ever pop-up store opens at Isetan Shinjuku.
- 08.13 Wed -08.19 Tue
- Isetan Shinjuku Men's Building 6F Men's Creators
We propose a new interpretation of men's clothing by combining vintage and modern styles.
What is the quintessential image of men's fashion? How would you answer this kind of question? The correct answer is that both Y's for men and MASSES, with whom we are collaborating this time, base their manufacturing on "uniform culture." And if you narrow the focus, you'll notice that there are many items rooted in workwear and military culture, especially these two cultures.
Y's for Men showcases originality through its cutting and material textures, while Mathis uniquely analyzes a wide range of vintage styles and translates them into original pieces. Although their manufacturing styles differ, both are trendless, man-like, and artisanal. Perhaps it was a natural progression that they resonated with these philosophies and ended up creating an unusually large collection.
Because they truly respect and fuse each other's creations, there is not a trace of awkwardness. You will fully understand what I mean when you try on the collection and products, which are being unveiled in Japan for the first time. The full details will be revealed on Wednesday, August 13th, at Isetan Shinjuku Store, Men's Building , which will be the fastest in the world to launch the collection, ahead of all dealers and countries.
Six stylish outfits that combine each other's strengths.
Mathis, a well-known figure in the Tokyo street scene, and Y's for Men, with over 40 years of experience, collaborated on a session that focused on meticulous pattern making, material selection, and controlling the art of color combinations while using black as the base color. This time, we've provided a special lookbook explanation for each outfit. We hope you'll get a feel for the new mood of the Y's for Men x Mathis collaboration.
- ♢STYLE①:
- This set-up is a symbol of Y's for Men. It reflects the brand's long history and commitment to materials. Mathis chose herringbone wool for this set. The jacket, which can also be worn with a stand collar, and the easy trousers with a drawstring waist, can be worn casually or fashionably. Considering the width of the trouser hems, chukka boots are a perfect match.
Jacket ¥134,200, Shirt ¥59,400, Pants ¥85,800 / All from Y's for men x MASSES
Socks, boots / Reference items
♢STYLE②:
This outfit features the same jacket and easy trousers as in STYLE ①, but in a felted fabric. The sleeves are rolled up, the lapels are turned up, and a T-shirt—a quintessential casual item—is chosen as the inner layer, allowing for a range of styling variations. The fabric will develop a richer texture with each wash, providing the best possible fit. This outfit demonstrates that looking stylish doesn't necessarily mean looking neat.
Jacket ¥132,000, T-shirt ¥14,850, Pants ¥83,600 / All from Y's for men x MASSES
♢STYLE③:
This set features a jacket with narrow lapels made of velour material and paired with no-pleat trousers. The long wallet chain around the waist enhances the rich luster unique to the material. Because these are dressy items, choosing items with completely opposite characteristics creates a unique look. The inner graphic also exudes a hardcore mood that is characteristic of Mathis.
Jacket ¥156,200, T-shirt ¥14,850, Pants ¥99,000 / All from Y's for men x MASSES
♢STYLE④:
Horse suede leather pants paired with engineer boots and a wallet chain. This lower half of the outfit, a look only a select few sported in the early 90s, is elevated to a more relaxed mood by pairing it with a crazy-patterned shirt and a knit cardigan with curly fibers. The technique of adding a white shirt as an inner layer to create a contrast between hard and soft elements is definitely worth trying.
Cardigan ¥88,000, Shirt ¥59,400, Leather Pants ¥242,000, Wallet & Wallet Chain ¥682,000 / All from Y's for men x MASSES
Boots ¥278,300 / Y's for men × MASSES × KEYSTONE
♢STYLE⑤:
A horse suede trucker jacket, a wire-patterned open-collar shirt, twill bootcut jeans, and pointed-toe cowhide leather boots. Each item is unadorned yet possesses an exceptional presence. Consequently, it is undeniably masculine and possesses an inexplicable coolness. The sizes are not particularly large, but the moderate looseness creates a balanced look that feels effortlessly chic.
Leather jacket ¥301,400, shirt ¥66,000, pants ¥37,400 / All from Y's for men x MASSES
Boots ¥275,000 / Y's for men × MASSES × KEYSTONE
♢STYLE⑥:
This is the most iconic outfit in the collection. A horsehide car coat, twill overalls, roughout engineer boots, and, to top it all off, a wallet chain extending from the pants pocket. The technique of hooking the end of the chain onto the bib of the overalls is brilliant. It's cool precisely because it's not conventional, and that's the real joy of wearing clothes.
Leather coat ¥352,000, T-shirt ¥14,850, Overalls ¥83,600, Wallet chain ¥682,000 / All from Y's for men x MASSES
Boots ¥278,300 / Y's for men × MASSES × KEYSTONE
- Event period: August 13th (Wed) - August 19th (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
*Please note that we will only be accepting telephone orders, cash-on-delivery orders, and reservations from noon on Wednesday, August 13th.
■Contact Information Isetan Shinjuku Store, Men's Building 3rd Floor, Men's Designers Yohji Yamamoto Tel: 03-3352-1111 (Main Number)
Text: ISETAN MEN'S net
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 3rd Floor, Men's Designers Yohji Yamamoto, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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