LAB SERIES , a men's skincare brand that has focused on the unique needs and lifestyles of men, develops products using its own unique technology to guide all men's skin to its best condition. This long-established brand, which has gained the support of many men, will be holding a pop-up event at Isetan Shinjuku Store, Men's Building 1F Cosmetics from July 30th (Wed) to August 5th (Tue).

This event will feature a comprehensive lineup, including the best-selling "Max LS" series and the new "Clear LS" series, which was pre-released at Isetan Shinjuku Store, Men's Building on March 5th, 2025 (Wednesday).

Furthermore, 60 lucky winners will be randomly selected from those who purchase LAB SERIES products totaling 11,000 yen or more (including tax) during the event period, and will be invited to a special talk show featuring MEN'S NON-NO models Daisuke Nakagawa and Rintaro Hinotsu on Saturday, August 30, 2025.

►Click here for a special talk show featuring two MEN'S NON-NO models

With the hot weather continuing, why not come to this event and aim for clean, radiant skin?

An anti-aging (*) cream that leaves skin smooth and healthy.

Contains the highest concentration of niacinamide (*1). An anti-aging (*2) lotion that leads to healthy-looking skin.

A moisturizing lotion that hydrates the skin. It provides moisture to the skin and helps retain it.

This anti-aging (*) gel emulsion protects the skin with moisture from dryness and other factors that contribute to age-related skin problems, leading to a healthy-looking complexion.

A scrub face wash that creates a rich lather for a refreshing cleanse.