"MEN'S GROOMING ROUTINE -A New Grooming Routine Starting with Skin-" is a new grooming proposal for men presented by ISETAN MEN'S . Featuring brands not usually carried at Isetan Shinjuku Store, Men's Building event will be held from August 20th (Wed) to September 2nd (Tue) at the Cosmetics and Promotions section on the 1st floor Isetan Shinjuku Store, Men's Building . This article will introduce all the highlights of the event. This event can be enjoyed by both men and women. Why not take this opportunity to reconsider your usual grooming routine?

Brand Lineup | ABOUT BRAND

For over 40 years since its launch, SK-II has deeply connected with people around the world, aiming to transform not only their skin but also their destinies. SK-II products containing Pitera™(*) are key to the beautiful skin of our global ambassadors and are supported by the trust of many customers, regardless of age or skin type.

Makeup is about discovery. We dedicate the joy of freedom and enjoyment to everyone. Embrace your individuality and discover the beauty that only you possess. Become beautiful while enjoying your freedom. Shu Uemura - Founder of Shu Uemura

With "Living with your natural skin" as our corporate message, we have pursued product development since our founding that is close to "natural skin," and that allows you to feel and think with "natural skin."

*This event will run from August 20th (Wed) to August 26th (Tue).

The name SUQQU comes from the Japanese phrase "sukku to tate suku to sugata" (standing tall and straight). It embodies the beauty that emerges in the flow of time and movement, and the vibrant radiance of life that seems to well up from within. With meticulous techniques rooted in Japanese aesthetics, SUQQU enhances the individuality and radiance of each person, and to keep it fresh and current, it caters to the skin and sensibilities of mature women.

*This event will run from August 27th (Wed) to September 2nd (Tue).

The interplay of fragrance, texture, and skin benefits, along with our unique sensual quality, stimulates all five senses and delivers a moment of pure bliss. We promise true, proud beauty to everyone who holds our products in their hands.

Must-see items available exclusively at Isetan Shinjuku store

SUQQU/スック *Available from August 20th (Wed) to August 26th (Tue)

SUQQU "Skincare Cream Tint"
40g 8,250 yen

*Available in 4 colors (Color #40 is only available Isetan Shinjuku Store, Men's Building )
*General sales begin September 5th (Friday)

Born from the skincare concept of "protecting the skin from dryness," this foundation features pigments encased in a rich beauty cream, resulting in a moisturizing cream formula.

SUQQU "Creamy Cover Concealer"
4.4g ¥5,500 Available in 10 colors

* Pre-sale at Isetan Shinjuku store * General sale starts September 5th (Friday)

What you really want in the areas you want to cover is "radiance." This concealer delivers radiance, high coverage, and smoothness all in one, imbuing even the smallest details with a beautiful glow.

Recommended items during the event period

SK-II

SK-II "Skin Power Renew Cream"
50g ¥18,700
80g ¥26,730

*General sales begin September 20th *Image shows 80g

SK-II "Skin Power Renew Airy Cream"
50g ¥18,700
80g ¥26,730

*General sales begin September 20th *Image shows 50g

SK-II "Skinpower Eye Plus Line Filler Cream"
15g ¥15,400

*General sales begin September 20th (Wednesday)

This facial care cream plumps and firms up all age-related skin concerns*, not just around the eyes.
* Loss of firmness, fine lines due to dryness, uneven skin texture

SK-II "Skin Power Renew Essence"
30mL ¥18,150
50mL ¥26,950
75mL ¥35,750

*General sales begin September 20th (Wednesday) *Image shows 30mL

Prepare your skin to be smooth and receptive to the next skincare product you'll use.
A pre-care serum that gives skin a plump, firm appearance.

SK-II "Skin Power Renew Cream 50g Special Kit"
18,700 yen

[Contents]
• "Skin Power Renew Cream" 50g
• Facial Treatment Essence 30mL
*Available at select stores only for a limited time from August 20th (Wed) to September 19th (Fri).

SK-II "Skin Power Renew Airy Cream 50g Special Kit"
18,700 yen

[Contents]
• "Skin Power Renew Airy Cream" 50g
• Facial Treatment Essence 30mL
*Available at select stores only for a limited time from August 20th (Wed) to September 19th (Fri).

SK-II "Skin Power Renew Cream 80g Special Gift Set"
26,730 yen

[Contents]
• "Skin Power Renew Cream" 80g
• Facial Treatment Essence 30mL
• One sheet of "Whitening Source Derm-Revival Mask" *Available only at select stores from August 20th (Wed) to September 19th (Fri) for a limited time.

SK-II "Skin Power Renew Airy Cream 80g Special Coffret"
26,730 yen

[Contents]
• "Skin Power Renew Airy Cream" 80g
• Facial Treatment Essence 30mL
• One sheet of "Whitening Source Derm-Revival Mask" *Available only at select stores from August 20th (Wed) to September 19th (Fri) for a limited time.

SK-II "Skin Power Renew Full Line Coffret"
52,250 yen

[Contents]
・"Skin Power Renew Cream" or "Skin Power Renew Airy Cream" 50g
• "Skin Power Eye Plus Line Filler Cream" 15g
• Two "Facial Treatment Essence Masks" • 15g "Skin Power Renew Cream"
*Available at select stores only. *Image shows the "Skinpower Renew Airy Cream" set.

ALBION

Albion "Medicated Skin Conditioner Essential N165 Kit"
5,500 yen [Contents]
• "Medicated Skin Conditioner Essential N (Lotion for Sensitive Skin)" 165ml (full size) Quasi-drug • "Skin Conditioner Cleansing Bar (Makeup Remover/Facial Soap)" Standard weight 15g
• "Medicated Skin Conditioner Essential Paper Mask N" 14ml x 2 sheets (Quasi-drug) • Facial Cotton L Soft 10 sheets

This starter kit lets you fully enjoy the Skin Conditioner series, which helps to improve skin condition and prevent skin problems.

Albion "Super UV Cut Protect Milk"
40mL ¥3,850

This sunscreen lotion protects your skin from external irritants such as ultraviolet rays and airborne pollution*.
* Dust, dirt, pollen, etc. in the atmosphere.

shu uemura

Shu Uemura "Black Cleansing Oil"
450mL ¥13,200

Nano-level pore control* cleansing. A watery oil formula leaves skin moisturized and pores less noticeable, without any stickiness.
*Cleanses away makeup and sebum that clog pores.

Shu Uemura "Black Fresh Foaming Mud"
125mL ¥6,600

With a three-stage texture transformation—from a rich, dense mud paste to a scrub and then a fresh foam—this product targets stubborn sebum and pore problems in oily skin.
​

Shu Uemura "Ultim8∞ Sublime Beauty Cleansing Oil n"
450mL ¥15,400

A high-performance cleansing product that removes makeup with a serum-like formula. For firm, radiant, and smooth skin.
* Refers to the surface of the skin.

SUQQU/スック *Available from August 20th (Wed) to August 26th (Tue)

SUQQU "Clearing Scrub"
100g ¥4,950

Adds a touch of radiance to mature skin. This scrub cleanser gently polishes and leaves skin smooth and glowing. Its formula effectively addresses the skin concerns of mature skin, such as dullness caused by unwanted dead skin cells, roughness, blackheads in pores, and dryness after washing.

SUQQU "Vialum The Serum"
50mL ¥22,000

A serum that instantly "infuses radiance" into bare skin. It absorbs comfortably and nourishes firmness from within. For bright skin full of moisture and firmness.

SUQQU "Vialum The Lotion"
150mL ¥16,500

The rich, oil-infused texture is non-greasy and adheres perfectly to the skin. When spread, it melts into the skin, keeping it moisturized for a long time.

DECORTÉ/Cosme Decorte *Available from August 27th (Wed) to September 2nd (Tue)

Decorté "Cosme Decorté Medicated Micro Balm Lotion"
150mL ¥4,070

A highly functional yet gentle medicated lotion. It combines the refreshing hydration of water with the rich moisturizing properties of oil in one product. A 2-in-1 lotion + balm formula. For smooth and healthy skin. [Quasi-drug]

Decollete "Liposome Advanced Repair Serum"
30mL to 75mL: ¥8,800 to ¥17,050

An innovative repair serum that provides all-around care with 1 trillion*1 liposomes.
*Repair refers to maintenance/care. ※1 Calculated based on 1 drop = 0.1 mL (approximate value)
​

Decollete "Liposome Advanced Repair Cream"
50g 11,550 yen

One trillion* night capsules circulate throughout the skin, providing intense firmness, radiance, and elasticity.
*Calculated based on a single use of 1g (approximate value)