" Isetan Men's Staff Profiles " is a series that spotlights the unique stylists working at Isetan Shinjuku Store, Men's Building . This time, we introduce Kazuki Iwami, a first-generation Men's Attendant and a specialist in tailored clothing.

Iwami, who boasts the largest number of customers among Men's Attendant , believes in "customer-centered service that is attentive to the customer's feelings." Iwami, who has a daughter who has just started elementary school and usually struggles every day as a father, has gained tremendous support from his customers. What is the reason for this? The secret lies in the empathy he cultivated through raising his child.

Spending time with my daughter honed my ability to be supportive.

Normally, I'm just an ordinary dad... On weekends, I often spend time walking in the park or cycling with my daughter. I find fulfillment in the moments when I see what she's become interested in and what discoveries she's making through helping her with her studies and playing with her.

Through raising children, I've come to strongly realize that because young children's ability to communicate is still underdeveloped, it's crucial to patiently and empathetically understand what they want.

Looking back, I think my customer service style was honed by spending time with my daughter. Understanding what the other person is worried about and what they're looking for—putting myself in their shoes—I think I was able to further cultivate that empathy through the time I spent with my daughter. At work, I learn from my customers, and in my private life, I'm strengthened by the powerful presence of my daughter (laughs).

You'll be considered a full-fledged customer once you've purchased Belvest and are satisfied with it.

Having sold tailored clothing for a long time, people often assume I'm naturally knowledgeable about suits and jackets, but the truth is, I had very little knowledge of the dress wear I handle now before joining the company. I was selling incredibly expensive items that I never would have imagined in my previous life, and I still remember my senior colleague telling me that I wouldn't be considered a full-fledged employee until I could sell Belvest 's "Jacket in the Box."

Even back then, it was a masterpiece jacket costing over 200,000 yen, and in order to sell an item of that caliber, I myself needed to deepen my knowledge of the product and hone my skills in measuring and conversation.

Dress clothing like jackets tend to look similar at first glance, as there isn't much variation in design between brands compared to casual wear. However, upon closer examination, you'll find that there are clear reasons behind the details, such as the number of vents, the shape of the pockets, and the tailoring.

I wanted to fully understand the necessity and appeal of the details in Belvest 's historic "Jacket in the Box," and recommend it as the best answer to solve the customer's problems. I felt like I had finally become a full-fledged professional when the customer was convinced by my suggestion and purchased it with satisfaction commensurate with the price.

I personally love Formula 1, and I think one of its appeals is how the shape of the cars and the team strategies can make a huge difference in the final stages of the race. Perhaps it's because I've always been drawn to the role of such details that I was able to find the appeal of selling dress clothing.

We aim to become the world's number one department store and embody "trust."

When I first moved to Tokyo from Yamaguchi, I chose Shinjuku because of my longing for city life. I believe our store must be a landmark in Shinjuku and, moreover, the world's best department store. To achieve this, we, the staff, must always embody "trustworthiness" so that our customers can shop with peace of mind!

Iwami says that recently, customers have been coming to her more often not just to buy clothes, but also to ask for advice on lifestyle matters. She says that she feels the joy of working as Men's Attendant when she is trusted in this way and becomes a part of her customers' lives.

Iwami is highly regarded for her attentive listening skills and ability to propose solutions to your problems, so why not consult her about your personal clothing choices for both work and leisure?

Book your appointment with Men's Attendant here!

At Isetan Shinjuku Store, Men's Building we offer a full range of services to assist you with your shopping needs, including consulting and escort services. Feel free to consult with us about smart casual attire for any occasion, or dressy outfits for special events.

Personal consulting service "Isetan Men's Meet Ism"

A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results. ▶ Learn more here
Instagram: @isetanmens_attendant

Related articles on "Isetan Men's Staff Profiles"

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►My specialties are golf, sweets, and chatting. Men's Attendant Mariko Kakei

►He's extremely particular about both fashion and beer. Men's Attendant Yuzuru Nakamichi

►A suit professional who transitioned from factory work to the apparel industry. Men's Attendant Noriaki Yamagata

Photograph: Tatsuya Ozawa
Text: Shinji Hashimoto