MATSUDA , an eyewear brand that enjoys overwhelming support from eyewear enthusiasts both in Japan and abroad, will be holding a promotion at Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, from Wednesday, April 9th to Tuesday, April 29th (holiday). During the event, a diverse range of eyewear collections will be on display.

MATSUDA was founded in 1989 as an original eyewear brand for overseas markets by the late Mitsuhiro Matsuda, a legendary designer known for his work at Paris Fashion Week and as the founder of Tokyo Fashion Week.
Highly regarded internationally as luxury eyewear that utilizes Japan's advanced technology and carefully selected high-quality materials, the brand's signature intricate frame engraving is the result of meticulous handiwork by craftsmen in Sabae City, Fukui Prefecture, a renowned center for eyewear manufacturing.

From metal to acetate frames, a new eyewear lineup is now available!

One of the models we're introducing today is an archive model, a reissue of the original released in 1995. It features a distinctive windshield inspired by the retractable headlights commonly seen on racing cars of the 1970s and 80s. The bold, round lenses exude a retro charm, while the intricate titanium details and stepped acetate fabric convey a ruggedness. This is a piece that truly embodies MATSUDA identity.

The promotion features a wide range of new eyeglasses designs, from metal frames to acetate frames. Please come and see these beautiful eyewear pieces, which are like works of art, with their delicate carvings and intricate parts, in stores.

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