In recent times, the nature and value of fashion are undergoing a major transformation.
What should Isetan Shinjuku aim for going forward? How can we create an experience that brings people to fashion and shopping? In response to this paramount challenge, we have launched "THE MOMENTS," a project that captures the present moment from a unique perspective, and is undertaking new initiatives such as unprecedented product selections and events.

This time, we've teamed up with the "TOKYO FASHION AWARD," which recognizes Tokyo fashion brands with the potential to take on the world stage and supports their activities both domestically and internationally, to hold a pop-up event at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage . At Isetan Shinjuku Store, Men's Building we will be featuring new collections from four of the award-winning brands from 2023.

1: SHINYAKOZUKA

"'picturesque scenery' - a scene like something out of a painting"
SHINYAKOZUKA, a brand that embraces the concept of [insert concept here], develops collections inspired by the scenes depicted in drawings and paintings that represent the designer's inspiration and ideas.

Designer Shinya Kozuka loves the moon, walks, houses, and shadows. Of all paintings, I audaciously admire the light used to depict empty rooms and shadows in Hammershøi's paintings, and the silence of his homes, as they are close to the scenes I envision. This knit is filled with such aspirations. Thinking about what we could do in collaboration with Isetan, we have lined up a reissue of our AW21 knit.

2: SOSHIOTSUKI

SOSHIOTSUKI is a menswear label launched in 2015. It proposes a dandyism created through the Japanese spirit and tailoring techniques. In 2016, it was nominated for the shortlist of the "LVMH PLIZE" WINTER 2016 EDDISHION. In the same year, it held an exhibition in Paris.

Designer Soshi Otsuki: This denim jacket is inspired by the doors of Todai-ji Temple. Three pleats are added to the denim jacket and secured with rivets. The rivets and buttons are treated with a rusty finish and given an irregular shape to express aging. It follows the pattern of a tailored jacket, with two-piece sleeves that curve forward. The collar has a deep collar stand that sits on the neck, and the cuffs are wide as it is intended to be worn over a shirt. 3oz black denim is bleached and then hand-sprayed to create a rusty texture.

3: FAF/F-A-F

FAF, or F.A.F., explores the possibilities of craftsmanship with the theme of "the contrast between city and nature," creating products that are in line with modern lifestyles. In addition to seasonal collections, they also develop themed products such as the "PROTOTYPE" series, where the product is completed as it is used and worn.

FAF designer Kazuho Arai: This is a bag series that we ourselves use regularly. This time, we have prepared can badges so you can customize it to your liking. This is your only chance to customize it, so please come and create your very own "PROTOTYPE BAG"!

4: Kota Gushiken

Kota Gushiken, with the theme "knitwear for human beings," draws inspiration from everyday experiences such as conversations with people, works of art, and music, and develops those inspirations into designs. It is a knitwear brand that handles everything from yarn development to the design of stitches, patterns, and textures.

Designer Kota Gushiken: I created this product because the moment I saw the glittery thread, I imagined a sukajan jacket in my head and thought it would be fun. I'm very happy that it turned out even more beautiful than I imagined. I was moved by The Beatles' new song, and the tiger design combines AI and hand-drawn elements.

This is a rare opportunity to experience the next generation of Tokyo brands all in one place. Please come and join us!

View "THE MOMENTS" articles on the Mitsukoshi Isetan online store.

Event Information

During the MI Card new member promotion period, the first 15 people who spend a total of 44,000 yen (including tax) or more at the venue and sign up for a new MI Card Plus on the day will receive an Anker mobile battery.
*While supplies last.

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.