Transform your look! A pop-up event featuring a wide range of men's grooming items and hands-on experiences led by professionals.
- 07.31 Wed -08.13 Tue
- Isetan Shinjuku Men's Building 1F Cosmetics Promotion
From Wednesday, July 31st to Tuesday, August 13th, 2024, the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building " a highly successful event from last year and now in its third year! Your appearance can change depending on your hairstyle, eyebrows, and skin condition. We'll help you start a new grooming habit today.
► Click here for recommended articles on "personal grooming"
Based on the concept of "discovering your own unique grooming habits," this event offers a wide range of items, from basic skincare products and eyebrow grooming items that are easy for beginners to start with, to beauty gadgets such as electric shavers.
Furthermore, we will be hosting events where you can experience skincare and hair & makeup advice from professionals in various fields, with a different expert guest each day. There are plenty of activities for everyone to enjoy, from cosmetics beginners to experts.
List of Isetan Barber Shop Brands
skin care
LAB SERIES
・SISI * Isetan Shinjuku Store, Men's Building NEW
・SHISEIDO MEN
・DECORTÉ/Cosme Decorte
Makeup
・THREE/Three
・LUWONT/Luonto
gadgets
SIXPAD/Sixpad * Isetan Shinjuku Store, Men's Building NEW
Item Editing
UV protection items
Hair styling items
Shaving items
RECOMMEND ITEMS
For this third installment of the pop-up event, SISI will be making its debut Isetan Shinjuku Store, Men's Building . The lineup will feature carefully selected items that emphasize raw materials and product design. Also making its debut Isetan Shinjuku Store, Men's Building will be SIXPAD, offering its popular item that targets calf muscles simply by placing your feet on it. In addition, there will be a wide selection of skincare, makeup, and other items to help you look your best.
skin care
SISI/Shishi
I'm Your HERO (230mL) 3,980 yen
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This two-layer wipe-off facial cleanser offers both quick and easy removal and moisturizing benefits. It contains naturally derived cleansing ingredients such as Olibem (*1), which effectively removes waterproof makeup and pore and sebum buildup, as well as moisturizing ingredients such as plant-derived oils (*2) that hydrate the skin with each use. It also provides gentle and quick skincare while simultaneously caring for pores (*3).
*1: Olive oil PEG-7 esters: Cleansing ingredient
*2: Hybrid safflower oil, jojoba oil: moisturizing ingredients
*3: Cleansing pores
Cosme Decorte Liposome Advanced Repair Serum (30mL-75mL) 8,250 yen - 16,500 yen
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One trillion (*4) capsules per drop. These beauty capsules slowly penetrate the stratum corneum, delivering moisture and beauty ingredients. This serum reduces the appearance of fine lines caused by dryness (*5), refines uneven skin texture, and leads to smooth skin.
*4: Calculated assuming 1 drop = 0.1 mL (approximate value)
*5: Efficacy evaluation test completed
Makeup
THREE
FF Secret Agent UV (30g) 3,850 yen
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A colorless UV cream that feels like skincare. Its unique "light-reflecting" formula creates a healthy-looking complexion. With a formula free of UV absorbers, it has a light texture that feels almost weightless, yet it offers powerful UV protection and water resistance, providing excellent protection for your skin. (SPF50+/PA++++)
gadgets
The FootFit 3 is an improved version of the FootFit Lite, featuring a completely redesigned look. This standard model allows you to easily and efficiently stimulate your soles and calves anytime you like by simply resting your feet on it while sitting.
We're hosting a grooming lecture event with a different guest each day!
We hold events where various beauty professionals, such as makeup artists and skincare specialists, visit us daily to give direct lectures. Please feel free to consult with the professionals about your everyday concerns or areas where you want to further improve your skincare skills.
Reservations can be made through the "Details and Reservations Here" section for each event listed below. Don't miss this valuable opportunity!
Scalp care workshop by a Uka head spa specialist
■Date and Time: August 3rd (Sat) 12:00 PM / 12:30 PM / 1:00 PM / 1:30 PM
■ Estimated time: 30 minutes
►Click here for details and reservations
Hair styling lesson by hair stylist Uka
■Date and Time: August 12th (Monday, substitute holiday) 12:00 PM / 12:30 PM / 1:00 PM / 1:30 PM
■ Estimated time: 30 minutes
►Click here for details and reservations
How to use Cool Grease Superiore Grease
■Guest: Hair stylist Kazuma Tani ■Date and time: Saturday, August 3rd, 2:00 PM / 2:30 PM / 3:00 PM / 3:30 PM
■ Estimated time: 25 minutes
►Click here for details and reservations
Experience event for MYTREX MYTREX a unique technology brand.
■Dates and Times: August 8th (Thu) - August 11th (Sun/Holiday) Each day at 1pm/3pm/4pm/5pm/6pm
■ Estimated time: 45 minutes
►Click here for details and reservations
Makeup advice by Luonto makeup artist Shuta Fukaura
■Guest: Makeup artist Shuta Fukaura ■Date and Time: August 12th (Monday, substitute holiday) 2:00 PM / 2:30 PM / 3:00 PM / 4:00 PM / 4:30 PM / 5:00 PM
■ Estimated time: 25 minutes
►Click here for details and reservations
Fiveism by Three Makeup Lesson
■Dates and Times: July 31st (Wed) - August 13th (Tue), 11:00 AM / 12:30 PM / 3:00 PM / 4:30 PM / 6:30 PM each day
■Duration: 60 minutes
►Click here for details and reservations
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►Learn how to create a casual adult hairstyle from a pro! How to use hair grease [Casual Edition]
►A professional hairstylist teaches you how to use grease (water-based pomade) to suit your hairstyle. A must-see for men struggling to choose the right hair styling product!
- Event period: July 31st (Wed) - August 13th (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion Area
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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