N.HOOLYWOOD , designed by Daisuke Obana, will open a pop-up store at Isetan Shinjuku Store, Men's Building 1st floor promotion area from Wednesday, May 8th to Tuesday, May 28th.
During the event, the brand will select items from its various lines that complement your lifestyle, always close at hand, yet essential for your daily life. The collection features simple yet meticulously crafted items with attention to detail in texture and other aspects.

Designer Obana began his career at a vintage shop. Based on creating new values that emerge from unraveling history and culture, he has developed numerous lines, including N. Hollywood.

This pop-up store will focus on the popular heathered sweatshirt series, which has been a hit since its launch, as well as the cut-and-sew series, including relaxed pocket t-shirts and oversized 5/8-sleeve t-shirts. In addition, the store will also feature collaboration items that are part of their regular lineup, such as towels produced in collaboration with the organic towel brand HIPPOPOTAMUS, and innerwear produced with WACOAL MEN , which was released recently and immediately sold out.

Here's a glimpse of our product lineup!

■N.HOOLYWOOD UNDER WEAR

Among N. Hollywood's underwear offerings, "47pieces" is a highly popular full-zip hoodie with an excellent balance of width and length. The use of special cotton gives it a soft and supple texture, and the non-brushed finish makes it suitable for all seasons. The meticulously designed, clean silhouette sets it apart from the rest.

This model is an updated pullover version of the "47pieces" parka, retaining the same sizing and fabric. It features a slightly elongated silhouette that naturally fits the body and is easy to style with any outfit. The non-brushed finish makes it suitable for all seasons.

These easy shorts can be worn as a set with items like "47pieces". They feature a clean, slim silhouette while making the most of the soft, elastic fabric.

■ N.HOOLYWOOD UNDER SUMMIT WEAR

Compared to the 1RCH and 2RCH models in the same line, this pocket T-shirt has a shorter length and a wider body. It features a small pocket inside the chest pocket for storing items like a lighter. The fabric has a moderate thickness that beautifully accentuates the garment's form, and is characterized by its dry texture that feels comfortable against the skin and its subtle sheen.

This relaxed, oversized T-shirt with five-quarter sleeves features dropped shoulders and a perfectly balanced oversized fit. It's made from a jersey fabric knitted with an original yarn blend of Suvin cotton and highly color-fast Australian cotton.

This tank top has a refined look thanks to its fitted neckline. It features a relaxed, draped boxy silhouette.

■Collaboration

These boxer briefs, created with the technical cooperation of Wacoal, utilize pattern-making and fabric-making know-how cultivated based on Japanese body shape data, and are one-size-fits-all, with no distinction between front and back or inside out. They come in one size, accommodating sizes S to LL.

A towel series by N. Hollywood Test Product Exchange Service and Hippopotamus. The hanger loop added for this collaboration is inspired by military details. The shorter pile makes it quicker to dry and gives it a rugged look. It's the perfect bath size for wrapping around your neck or waist, and the original military specifications are printed in the center of the towel.