With temperatures continuing to rise, the hot season is getting longer and the demand for T-shirts is increasing year by year. To meet this demand, Isetan Men's is holding its annual T-shirt festival, "THE T-SHIRT," once again this year.

This promotion will, as with the previous one, showcase a wide range of items that can be used both on and off duty. In addition, it will feature a broad selection of items, from unisex gifts to wool T-shirts designed by stylist Akio Hasegawa.

This is a rare opportunity to see all of Isetan Men's T-shirts gathered in one place, so we encourage you to experience the cutting edge of T-shirts in-store.

This year's must-have T-shirts! We'll introduce the latest T-shirt trends, categorized by on- and off-duty styles.

T-shirts have become a "new staple of everyday wear," suitable for both casual and business settings. While they can be the centerpiece of an outfit, used for layering, as an accent color, or as a focal point, choosing the right one can be tricky...

We've carefully selected a variety of T-shirts to suit both casual and formal occasions, and we'd like to introduce some of our recommended items. If you're struggling with your daily styling, why not take a look at the "THE T-SHIRT" lineup that Isetan Men's proudly recommends?

5 T-shirts recommended for a "work" style that can be used in business and office settings.

T-shirts suitable for both business casual and formal occasions are popular for their tight-fitting silhouettes that can be worn under jackets and suits, and their clean, sophisticated designs. While giving a clean and polished impression, the use of highly functional materials is also noteworthy.

SUNSPEL Classic T-Shirt

This T-shirt, a signature item of the brand, has been crafted with a continuous pursuit of perfection. With its comfortable, classic fit, it's a must-have staple in any wardrobe.

Click here for information on the "THE T-SHIRT 2024" SUNSPEL event.

SLOANE Cotton Jersey T-Shirt

This unisex T-shirt is made from extra-long staple cotton with a soft texture and elegant sheen. It has been treated to resist wrinkles and pilling even after repeated washing, and also features UV protection.

Three Dots Powdery Cotton T-Shirt

"Powdery Cotton," a popular basic item from Three Dots, is a hybrid cotton blend of rare, extra-long staple Suvin cotton from India and smooth DCH cotton. In addition to excellent water absorption and quick-drying properties, it also offers UV protection and infrared reflection for a cooling effect.

V-Room 731110

This T-shirt uses jersey fabric on both the inside and outside. Its smooth texture makes it comfortable to wear. A versatile staple that matches any style and can be worn in a variety of situations.

My Story 36510

While it has the robust and practical feel typical of German brands, its strength lies in its delicate touch that conveys a simple yet high-quality feel.

5 T-shirts recommended for your everyday casual style.

For "off-duty" occasions, comfort is essential for a relaxed lifestyle, but because these are simple items, the silhouette is also important. A relaxed silhouette is versatile for various casual occasions and will undoubtedly enhance your "off-duty" style.

THING FABRICS Loose T-shirt

By shortening the loops compared to the standard short pile, it's lighter and more breathable. The key is the presence it exudes through the balance of its understated design and silhouette.

Fit for Basic Half-Sleeve T-Shirt

A basic T-shirt with a comfortably relaxed fit. The design prioritizes silhouette and comfort, featuring a pattern that differs between the front and back panels, and utilizing flatlock stitching.

Anderson Anderson Ultimate T-Shirt

A regular-fit T-shirt that doesn't cling too tightly to the body's lines. The inner material that touches the skin directly uses washi paper yarn that keeps you feeling dry and comfortable even when you sweat, and a double-layered design called "plating jersey" is used, with different materials on the front and back to prevent transparency when wearing a white T-shirt.

Mokti Tencel T-shirt

This T-shirt is made from Tencel®, a plant-derived material using eucalyptus wood. The fibers have a soft surface and are made from natural materials completely free of chemical components. The unique texture, combining firmness and drape, adds elegance and a sense of luxury.

Fil Melange WOLF/Wool T-shirt

To make the most of the high-quality wool material, it features a seamless, tubular construction with no side seams, minimizing contact with the skin and providing a stress-free wearing experience. It is also shrink-resistant, so it can be washed at home. Quick-drying after washing is another attractive feature.

We offer a wide range of services related to T-shirts, from gift ideas to everyday care instructions!

For gift selection, a T-shirt that can be worn by both men and women is a great choice!

T-shirts are a great gift option now that they're becoming more popular. Many brands are now offering T-shirts as gifts, and this promotion features a wide selection of T-shirts perfect for gifting, including RE Made in Tokyo Japan's dress T-shirts, which were bestsellers last year, and Barrel & Garments' T-shirts made with American Sea Island cotton.

If you're struggling to find the perfect T-shirt gift, be sure to ask the stylists at Isetan Shinjuku Store, Men's Building for their advice. They're guaranteed to help you choose the perfect gift for that special someone.

Because these are everyday items, let's give them aftercare that lifts your spirits.

Aftercare is extremely important when it comes to ensuring that you can use high-quality everyday items like T-shirts for a long time.

In this promotion, we will be showcasing a wide range of care products from Libre, a laundry detergent that originated at a dry cleaner in Yokohama.

With a wide variety of scents available, you can choose one to match your mood each day, or try to find your favorite. While providing skincare benefits, the subtle floral fragrance adds a touch of elegance to a simple T-shirt.

►Related Articles

How to wash white t-shirts and white caps? | The Laundry Brothers teach you how to wash summer items at home.

Stay comfortable in the sweaty summer months with SEEK 's underwear!

Common problems that increase during the summer season include sweat, stickiness, and body odor...

In Japan, many people tend to wear undershirts under their shirts regardless of the season, and coupled with the increasing heat each year, the demand for inner T-shirts that can be worn under shirts is on the rise. Therefore, we would like to suggest SEEK undershirts, which are popular among Isetan Men's staff, as inner T-shirts. The collar, sleeves, and hem are cut off® so they don't show through outer garments, and the smooth, comfortable feel against the skin makes them a classic and recommended item that can be worn for a long time.

►Related Articles

・Leave your top 3 concerns about men's undershirts (underwear) to SEEK !

Wool and a touch of cashmere | CAHLUMN magazine, supervised by fashion director Akio Hasegawa, is holding an event to present its top picks for city wear this season.

CAHLUMN, whose creative director is stylist/fashion director Akio Hasegawa, is a media outlet that creates clothing while also irregularly publishing a lifestyle magazine.

From Wednesday, May 8th, CAHLUMN will be hosting an event at Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area, where they will be showcasing city wear for spring and summer. Titled "Wool and a touch of cashmere," the event will feature an exhibition and sale of T-shirts made from functional materials suitable for all seasons, from spring and summer to autumn and winter, including washable merino wool and cashmere.
The lineup includes SNBYA.H, AMERIYAS, and BODHI. At the same time, issue 5.4 of the magazine, the seventh issue created specifically for this event, will be released and distributed for free at the venue. Additionally, there will be sales of printed T-shirts by KAMI, the artist who drew the cover for the magazine, and SECT UNO, the graffiti writer who drew the included stickers, as well as an exclusive on-site order event for embroidered T-shirts featuring graphics by SECT UNO.

Event information for "THE T-SHIRT 2024," directed by Akio Hasegawa, can be found here.

Regarding sales methods *Updated May 10th (Fri)

Updated on Friday, May 10th
Regarding sales methods on May 11th (Sat) and 18th (Sat)

Customers wishing to enter THE T-SHIRT 2024 @ ISETAN MEN'S "Akio Hasegawa Selection" should arrive at the back of The Stage on the 1st floor of the Isetan Shinjuku Store, Men's Building (location marked with a ★ in the diagram) by 10:10 AM. A lottery will be held to determine the order of entry.

*If you are late for the drawing time, you will not be able to participate in the drawing for any reason.

*For both events, general admission tickets will be distributed sequentially after the lottery is held.

*Limit of one item per person per model.

*Only those who have participated in the lottery and received a numbered ticket will be allowed entry. Accompanying guests will not be admitted.

*Please note that due to limited stock, your desired item may be sold out before you enter the store.

Regarding the sales method on Wednesday, May 8th: *The lottery has ended.

Customers wishing to enter THE T-SHIRT 2024 @ ISETAN MEN'S "Akio Hasegawa Selection" should arrive at the back of The Stage on the 1st floor of the Isetan Shinjuku Store, Men's Building (location marked with a ★ in the diagram) by 10:10 AM. A lottery will be held to determine the order of entry.

*If you are late for the drawing time, you will not be able to participate in the drawing for any reason.

*For both events, general admission tickets will be distributed sequentially after the lottery is held.

*Limit of one item per person per model.

*Only those who have participated in the lottery and received a numbered ticket will be allowed entry. Accompanying guests will not be admitted.

*Please note that due to limited stock, your desired item may be sold out before you enter the store.

Click here for brand lineup and event information.

►Related Articles
・[Feature] Overflowing with love for T-shirts! 5 of the hottest T-shirts that Isetan Shinjuku Store, Men's Building staff want to wear "now" in 2024

Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)

For inquiries via email, please click here.