EVENT
2024.04.17 update

French jewelry brand LeGram, known for its odd-numbered designs, is holding a promotion at the men's department store!

04.24 Wed -04.30 Tue
Isetan Shinjuku Men's Building 1F jewelry
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Le Gramme, a French jewelry brand whose name is derived from the unit of weight "gram," will be holding a promotion at Isetan Shinjuku Store, Men's Building 1st floor, Jewelry section from April 24th (Wed) to April 30th (Tue). The promotion will showcase a variety of jewelry pieces that pursue simplicity and minimalism, highlighting the inherent beauty of the materials.

Le Gramme was founded in 2012 by Adrien Messier, who was active in the architecture industry and based in Paris, and Erwan Le Rouet, who was in charge of jewelry design for a French fashion house.

Each item in the Le Gramme collection is designed based on its weight, and the weight is subtly engraved on it, linking it to the product name. All weights are odd numbers, philosophically representing the "remainder" that does not arise with even numbers.

Left: Necklace ¥37,950, ¥41,250 Right: Cable bracelet ¥69,300

The Cable Series bracelets feature a meticulously designed screw-type clasp, showcasing the high level of precision machining and craftsmanship. The simple, minimalist design allows the inherent beauty of the materials to shine through.

Le Gramm has been using recycled silver since its founding in 2012. Even the robust and durable wire sections are made from recycled 925 sterling silver.

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Event Information
Lugram Promotion
  • Event period: April 24th (Wed) - April 30th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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