The British Fair will begin at Isetan Shinjuku Store on Wednesday, March 6th. Special order events to complete the British gentleman look will be held on each floor Isetan Shinjuku Store, Men's Building .
On Saturday, March 9th and Sunday, March 10th, Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing will host an event featuring leading British brands such as Henry Poole, William Skinner, Seaward & Stern, Turnbull & Asser Fox Brothers. Key figures in British tailoring will also be visiting from the UK during the event.

■Related Articles ・[Event Information] Check out the full details of the "British Fair" Isetan Shinjuku Store, Men's Building here! There are plenty of events you won't want to miss.
・Three keywords to explore the must-see shoes and highlights at the "British Fair":
・At the "British Fair," bespoke tailor HENRY POOLE stands out. What is the philosophy behind his distinctive style on Savile Row?

Henry Poole Order Event

HENRY POOLE is renowned as "the oldest tailor on Savile Row." Even as times change, Henry Poole's tailoring remains timeless, representing the ultimate in menswear and an eternal standard. The style, beloved by countless well-dressed men of yesteryear, creates the image of a dignified and refined man.
This time, we're holding a bespoke order event where items will be made in the brand's home country. Tom Pendley, the brand's cutter, will be visiting the store.

■Related Articles
At the "British Fair," bespoke tailor HENRY POOLE stands out. What is the philosophy behind his distinctive style on Savile Row?

WILLIAM SKINNER Order Event

William Skinner, the fifth head of Deege & Skinner, was founded in 1865 on Savile Row by the Jacob and Skinner families, who had emigrated from Germany. In 1994, the company received a Royal Warrant from Queen Elizabeth II and began producing uniforms for the Royal Family Guards.
At the order event for his made-to-measure line, WILLIAM SKINNER , William Skinner himself will be present. He will be presenting suits that embody the image of a stoic businessman working in the modern age.

Seaward & Stern Promotion

Seaward & Stearn was founded in 2003 by Mark Stern, former design director of TURNBULL＆ASSER , and Gary Seaward, former sales director. Their designs, characterized by geometric patterns with unique designs and color schemes, add just the right amount of originality to traditional designs each season.

This promotion will focus on ties, and will also feature colors and patterns not usually available at Isetan Shinjuku Store, Men's Building as well as pocket squares and neckerchiefs.

Turnbull & Asser Order Event

Located on Jermyn Street, a favorite haunt of British gentlemen, TURNBULL & ASSER offers bespoke shirts and accessories such as ties and cufflinks. Their traditional craftsmanship and vibrant use of color and pattern have earned them the affection of not only British gentlemen but also celebrities around the world.

Isetan Shinjuku Store, Men's Building will be holding its first shirt and tie order event in approximately five years. We will be offering bespoke shirts that allow you to fully realize your preferences, as well as pattern-order shirts and pattern-order ties that you can choose from Turnbull & Asser's traditional patterns.

Fox Brothers Fair

FOX BROTHERS is a prestigious weaving company founded in 1772 in Somerset, southwest England, and is known as the pioneer of flannel production. They weave fabrics that have long been loved by Savile Row tailors, using recipes that have remained virtually unchanged since the company's founding.
This fair will feature popular spring/summer collections. We will accept made-to-measure orders, as well as pattern orders from brands familiar to customers at Isetan Shinjuku Store, Men's Building 5th floor.