The annual perfume festival, " Salon de Parfum 2023 " (commonly known as "Salopa"), is finally here! -- In addition to being held at the main building, "Salon de Parfum 2023 @ISETAN MEN'S" will be held at Isetan Shinjuku Store, Men's Building 1F Promotion and Cosmetics from October 11th (Wed) to October 24th (Tue).
While the lineup of brands and special events is exciting, some people may be wondering where to start.

So, this time, we'll introduce some highlights that are recommended for both perfume beginners and advanced perfume enthusiasts.

We'll introduce content that fragrance beginners and advanced users should pay attention to, week by week (week 1 and week 2)!

The theme for the 11th annual perfume festival, "Salon de Parfum 2023," is "Beyond the Horizon lies a Profound World of Fragrance." Whether you're a "beginner" just starting to explore the world of fragrance or an "advanced" connoisseur, we invite all our customers to a richer life filled with scent.

Week 1: Highlights from Wednesday, October 11th to Tuesday, October 17th

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[★Recommended for beginners]

1. Pay attention to LabSolue, a modern Italian fragrance.

LoveSol, an artistic perfume laboratory in Milan, Italy, was created by a world-renowned perfumer. Many of its fragrances have a soft, gentle scent, making it an accessible brand even for perfume beginners. Don't miss the event on October 14th (Saturday) hosted by perfume influencer KENTY.

▶【EVENT】Have Kenty, our one-day store manager, help you choose the perfect scent for you!

[★Recommended for beginners]

2. Check out the selection set from the classic brand ACQUA DI PARMA !

ACQUA DI PARMA is a well-known Italian niche fragrance brand. They continue to create sophisticated scents that transcend trends.
Our top recommendation this time is the "Selection Set," which contains mini sizes of 10 representative products from the brand's three iconic collections: "Colonia," "Blue Mediterraneo," and "Signature." It's an easy way to experience the brand's world and find a scent that suits you.

[★Recommended for advanced players]

Don't miss out on these must-see brands making their debut in Japan!

For Salopa fans, one of the highlights each year is the arrival of new brands. This year, Isetan Shinjuku Store, Men's Building will be showcasing three such brands.

1. Pierre Guillaume and Baruti selected by the perfume specialty store "Nose Shop"

Nose Shop, Japan's only niche fragrance select shop, brings together up-and-coming fragrance brands from around the world, making its debut at Salopa. We will be introducing two brands making their first appearance in Japan: Baruti from the Netherlands and Pierre Guillaume, an independent niche fragrance brand from France. In addition, we will be carrying many other brands, creating opportunities to discover new scents.

[★Recommended for advanced players]

2. FreeShape MILANO: A sophisticated and exquisite fragrance making its debut in Japan from Italy.

FreeShape Milano is a brand making its debut in Japan from Milan, Italy. Through handmade fragrances crafted by skilled perfumers, it expresses the boundless potential and sensibility hidden within, not only through scent but also through bottle design and packaging. Pay attention to the story contained within each fragrance.

My recommended fragrance is "OM".
Take a deep breath and say "OM" to relax. Just as you focus on yourself through meditation, try wearing this fragrance and turning your attention to your own emotions and thoughts. The black marquina marble used for the bottle also expresses this fragrance as part of the creation.

▶【EVENT】A rare opportunity to meet the founder!

This is a rare opportunity to hear directly from the founder of a niche perfume brand making its debut in Japan—a must-see for perfume enthusiasts! You'll have the chance to experience firsthand the passion and dedication of the creators.

Week 2: Highlights from Wednesday, October 18th to Tuesday, October 24th

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[★Recommended for beginners]

1. Take a journey through popular Taiwanese scents with P.Seven Tea Perfume.

The brand's message is "Capturing all of Taiwan in a bottle." Founded by someone who worked as a tea master at a Taiwanese hotel, the brand was born from the idea of "preserving the scent that lingers in teaware after brewing tea as a perfume." Featuring essences of familiar Japanese scents such as oolong tea and jasmine, this niche brand offers a wide range of fragrances that are easy for beginners to enjoy. It's recommended for those who want to experience fragrance but prefer something unique.
My recommendation is "Qin Xiang Eau de Parfum." The refreshing and clear fresh green scent of Dong Ding Oolong tea is subtly layered with elegant and sophisticated jasmine, creating a clean and calming fragrance that leaves a lingering impression of tea.

[★Recommended for beginners]
2. Event [MI Card Members Only] Create your own water bottle with our calligraphy service!

Once you've found the perfect perfume for you, personalize it with a professional calligrapher's service, adding your initials, a date, or other details. A bottle with calligraphy will become a cherished possession every time you hold it.

[★Recommended for advanced players]

1. Get a head start on the up-and-coming fragrance house ATELIER MATERI!

A niche fragrance house founded in 2019 and just launched in Japan this year, created by an up-and-coming designer, makes its debut at Salopa. Characterized by its creations utilizing carefully selected fragrance ingredients, its distinctive scents are truly creative!

One product I highly recommend you try is "Eau de Parfum Santal Blonde." It opens with a spicy and refreshing note of cardamom, followed by the rich fragrance of jasmine and the warm, rounded notes of tonka bean. It's a graceful, elegant, well-balanced Santal that glows softly from within.

[★Recommended for advanced players]

2. Brands featured in the event space on the 6th floor of the main building can now also be tried at Isetan Shinjuku Store, Men's Building !

Two noteworthy brands that will impress fragrance enthusiasts - EDIT(h) / Edit La Nuit parfum / La Nuit Parfum

This time, some of the brands that will be exhibiting on the 6th floor event space of the main building will also be available at Isetan Shinjuku Store, Men's Building for you to try. In particular, EDIT(h) and La Nuit parfum, which are making their debut at Isetan Shinjuku Store, Men's Building Building, are noteworthy brands that will impress fragrance enthusiasts! Don't miss this opportunity to check them out.

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■EDIT(h)/Edit

EDIT(h) is a unisex brand born from the desire to create "emotional, world-class high-end fragrances originating from Japan." The tradition of craftsmanship of Nikko-in, a vermilion ink brand founded in 1905, and the experience of the 6th generation Nikko-in owner as a former music director are sublimated into EDIT(h)'s creations. The collection is created under the philosophy that "fragrance and seals are both cultures that mark identity." All of its fragrances, which have received high praise overseas, are blended with Asian-derived fragrances that Nikko-in has been incorporating into its vermilion ink for many years, giving them a unique sense of unity and nostalgia.
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■La Nuit parfum

"Masterpieces to be felt with your senses."
La Nuit Parfum is a project that defines music and fragrance as having something in common: "things that change and disappear with time, both of which are luxurious because of their transience," and transforms classical music into fragrances.
The brand name is derived from Maurice Ravel's masterpiece, "Gaspard de La Nuit," considered one of the most difficult piano pieces in history. Perfumers listen to the music and create fragrances based on the scents they imagine.
The scent of classic music invites you to a night of sensuality and art.

If you find an event or brand that interests you, be sure to check it out in-store. We have many other exciting items waiting for you.

Click here for more details about the event.

#Salon de Parfum #Salopa #Salopa Men's #Fragrance #Perfume

Text: ISETAN MEN'S net