ISETAN Leather Fair 2023
2023.09.13 update

[Leather Fair] Shoe shine bar will be held again at this year's Leather Fair! Introducing 6 shoe shiners | ISETAN Leather Fair 2023

At ISETAN Leather Fair 2023, the "Shoe Shine Bar," featuring shoe polishers from all over Japan, will be held every weekend!
This article introduces the six elite individuals who have come from all over the country.

Also, shoe shining is by reservation only, so please make your reservation via the "Make a Reservation Here" link in the shoe shiner introduction section on this page! *Reservations will open on September 19th (Tuesday) at 12:00 PM.

Event Information
"Shoe Shine Bar"
  • Event dates: September 23rd (Sat), 24th (Sun), September 30th (Sat), October 1st (Sun)
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes
  • Reservation Method: Reservations are required in advance. You can make a reservation via the reservation button in the shoe shiner introduction section of this article.

*Reservations can be made from 12:00 PM on Tuesday, September 19th.

  1. Here are the 6 passionate shoe shiners selected for Leather Expo 2023!
    1. Shoe Shiner_001 THE WAY THINGS GO - Go Ishimi from OSAKA
    2. Shoe Shiner_002 Y's Shoeshine - Yuta Sugimura from SHIZUOKA
    3. Shoe Shiner_003 BRIFT STAND_Hiroshi Hamaoka from Tokyo
    4. Shoe Shiner_004 GMT FACTORY - Teruyoshi Togashi from Tokyo
    5. Shoe Shiner_005 Brift H_Takashi Niida from Tokyo
    6. Shoe Shiner_006 Brift H_Koya Inada from Tokyo


Here are the 6 passionate shoe shiners selected for Leather Expo 2023!

Shoe Shiner_001
THE WAY THINGS GO - Go Ishimi
from OSAKA

Participation dates: September 23rd (Sat), 24th (Sun)

Book your appointment here


Activity base: Osaka

Born in 1982, he started his career working on the streets and founded a mobile shoe-shining service in 2012. He is the winner of the inaugural Japan Shoe Shining Championship. He currently serves as the owner and shoe shiner of "THE WAY THINGS GO," a shoe-shining shop located in a building designated as a Registered Tangible Cultural Property in Osaka.

Shoe Shiner_002
Y's Shoeshine - Yuta Sugimura
from SHIZUOKA

Participation dates: September 30th (Sat), October 1st (Sun)

Book your appointment here


Activity base: Shizuoka

Born in 1990. Influenced by his stylish father, he began shining shoes in high school. After graduating from university, he initially pursued a career as an architect, but decided to become a shoe shiner just before turning 30. He won the 3rd World Championship in Shoe Shining held in London.

Shoe Shiner_003
BRIFT STAND_Hiroshi Hamaoka
from Tokyo

Participation dates: September 23rd (Sat), 24th (Sun)

Book your appointment here


Activity base: Tokyo

He was the shoe shiner for the 100th and 101st Prime Ministers.
In 2018, he formed a business partnership with "Brift H," a shoe polishing specialty store owned by Yuya Hasegawa, and launched a new brand, "BRIFT STAND," where he serves as representative. With the desire to "energize Japan from the ground up," he focuses on making the appeal of shoe polishing known to more people and expanding its base. Currently, he is opening pop-up shops and conducting shoe polishing seminars, on-site shoe polishing services, and workshops for corporations.

Shoe Shiner_004
GMT FACTORY - Teruyoshi Togashi
from Tokyo

Participation dates: September 30th (Sat), October 1st (Sun)

Book your appointment here


Activity base: Tokyo

Born in 1982, he joined GMT at the age of 22 and gained experience in shoe sales. Later, as the company expanded its business, he became the manager of the repair department at "GMT Factory," which repairs clothing, shoes, bags, and other items. He is a reliable older brother figure with deep knowledge not only of shoes but also of accessories, and a wealth of interesting stories to tell.


Shoe Shiner_005
Brift H_Takashi Niida
from Tokyo

Participation date: September 23rd (Saturday)

Book your appointment here


Activity base: Tokyo

Brift H Aoyama manager.
With over 10 years of experience as a shoe shiner, he possesses highly refined skills that allow him to perform not only shoe shining but also many highly difficult treatments.
The brilliance created by her delicate fingerwork has captivated the hearts of many customers.

Shoe Shiner_006
Brift H_Koya Inada
from Tokyo

Participation date: September 24th (Sunday)

Book your appointment here


Activity base: Tokyo

Manager of THE SHOESHINE AND BAR.
A shoe shiner who deeply loves vintage items, alcohol, and music, and is the most obsessive shoe shiner in the Brift H group.
The brilliance of the shoes, born from their deep knowledge and curiosity, radiates an appeal that goes beyond mere shine.



Brift H

Yuya Hasegawa, who won the first World Championships in ShoeShining held in London and has attracted attention worldwide, started a shoe-shining shop in Aoyama, Tokyo, with the slogan "Revolutionizing Japanese footwear." By introducing a counter style and overturning the conventional image of shoe shining, it quickly became a hot topic and was featured in various media outlets.


Event Information
ISETAN Leather Expo 2023
  • Event period: September 20th (Wed) - October 3rd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor (Promotional Leather Goods), Isetan Shinjuku Store, Men's Building Basement 1st Floor (Men's Shoes & Bags)
Content Information "Shoe Shine Bar"
  • Event dates: September 23rd (Sat), 24th (Sun), September 30th (Sat), October 1st (Sun)
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

Depending on the crowd situation, we may hold a lottery to determine the order of entry.

Depending on the crowd situation, we may limit the number of items you can purchase.

・Some items will also be available for purchase at the Mitsukoshi Isetan online store .

*Sales at the Mitsukoshi Isetan online store are scheduled to begin sequentially from around 10:00 AM on Wednesday, September 20th.

►Mitsukoshi Isetan Online Store | Click here for "ISETAN Leather Fair 2023"

■Leather Fair Novelty Campaign

Customers who purchase ¥22,000 (tax included) or more of Leather Fair related products using their MI Card (or by applying for a new MI Card) will receive an original leather keychain made with popular leather as a gift. *Please ask a staff member for details.

►Apply for an MI Card online here


＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1F Leather Goods; Isetan Shinjuku Store, Men's Building B1F Men's Shoes; Isetan Shinjuku Store, Men's Building B1F Bags. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

Related Articles

Popular Products