2024.09.11 update

Learn from master craftsmen's secret techniques! Popular maintenance event to be held at ISETAN Leather Fair 2024

The maintenance event, which was a great success at last year's Leather Expo, is back this time with a slightly different approach. We've invited specialists from care product manufacturers, and the event is packed with valuable information that you can apply to your own leather care at home.

  1. Boot Black masters demonstrate their secret techniques right before your eyes.
  2. Boot Black also offers a wide selection of shoe care products!
  3. Studio Hidden offers suggestions to transform leather shoes using a variety of techniques!
  4. Futako-Tamagawa Shoe Repair Workshop, which uses brushes to repair shoe color, will also be exhibiting.
  5. ISETAN Leather Fair 2024 will be held.

► View the "ISETAN Leather Fair 2024" special page

Boot Black masters demonstrate their secret techniques right before your eyes.

Columbus shoe shiner, Motoki Narita

Columbus shoe colorist, Hiroaki Mihashi

We'll teach you maintenance techniques you can easily put into practice.
Two shoe care experts from Boot Black , a prestigious name in shoe care products, will be visiting our store. Mr. Narita is a shoe shiner who has showcased his skills at Pitti Uomo, and Mr. Mitsuhashi is a specialist who also works as a shoe colorist. At the event, they will present case studies that make full use of the company's products. You can learn firsthand about selecting care products for a beautiful finish and how to use them effectively, which will surely be useful for caring for your shoes at home.

*Please note that either Mr. Narita or Mr. Mitsuhashi may be absent during the event.

Event Information
Boot Black Shoe Maintenance
  • Event period: 9
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

Menu Examples

  • Polishing: 5,500 yen and up per pair. We will polish your shoes right in front of you while listening to your requests.
  • Custom Cream: 3,300 yen and up / 1 color. We will mix shoe cream on the spot to match the color of your shoes.
  • Coloring: 19,800 yen and up per pair. We will color your shoes to your desired color. Smooth leather only. Depending on the color of your shoes, we may not be able to fulfill your request.
  • Delivery: Polishing and custom cream application are completed on the same day; coloring is completed approximately 2 months later.
  • Reservations: Please make your reservation via the reservation form .

Boot Black also offers a wide selection of shoe care products!

From the top left of the photo

A. Boot Black Finishing Brush 14,300 yen . A delicate brush made using the Kumano brush technique. For finishing touches.

B. Boot Black Polishing Brush 8,800 yen . Made by Edoya, a renowned brush maker. For polishing after applying cream.

C. Boot Black Cleaning Brush 9,900 yen . Also made by Edoya. For removing dirt.

D. Boot Black Collections Shoe Cream 2,200 yen An emulsifying cream containing argan oil, which has a high leather conditioning effect.
E. Boot Black Two Face Plus Lotion 300 2,860 yen . A stain remover specifically for smooth leather.

F. Boot Black Artist Palette 2,200 yen . A cream to bring out the shine of leather.

G. Boot Black Collections Shoe Polish Neutral 2,750 yen . A shoe polish that combines ease of use with a high shine.

H. <Boot Black> Collections Shoe Polish Black 2,750 yen For mirror-finish polishing of black leather.

I. Boot Black Polish Cloth 1,320 yen A cloth that is easy to wrap around your finger and allows for effective polishing.

Studio Hidden offers suggestions to transform leather shoes using a variety of techniques!

Mr. Sato, the representative of Studio Hidden, a shoe store located in a quiet residential area of Harajuku, Tokyo, and Mr. Shima, a leather conductor, visited our store. Customers brought in shoes that they had grown attached to but no longer wore due to changing tastes, and we offered suggestions to make them want to wear again, using various techniques such as dyeing them in colors that match their current mood, care and maintenance, and Charles Patch. In addition, for two days only, it will be possible to order original Third Generation Shoes.

Event Information
Studio Hidden Shoe Maintenance
  • Event period: 9
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

Menu Examples

  • Polishing: 5,500 yen and up, Coloration (with polishing): 27,500 yen and up, Charles patch: 8,800 yen and up
  • Delivery: Polishing - same day, Coloration - approximately 1 month later, Charles patch - approximately 2 months later.
  • Reservations: Please make your reservation via the reservation form .
*Please note that visits may be canceled or changed due to unforeseen circumstances. Also, staff may be absent at certain times. Thank you for your understanding.

Futako-Tamagawa Shoe Repair Workshop, which uses brushes to repair shoe color, will also be exhibiting.

More than just repairs, Futako-Tamagawa Bikutsu Koubou aims to restore the beauty that comes with age, creating an era where shoes are "loved for 100 years" rather than simply "replaced." We understand the time that our customers and their leather products have shared, and we work alongside them to bring out a charm that cannot be found in new products. Please take this opportunity to experience our meticulous finishing.

Event Information
Futako-Tamagawa Shoe Repair and Color Restoration Event
  • Event period: September 21st (Sat) - 23rd (Mon, substitute holiday)
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)

Menu Details

  • You may bring in a maximum of three items per person.
  • Price and estimated delivery time (approximately 2 to 6 months) will be quoted in-store.
  • Depending on the condition of the item, we may not be able to fulfill your request.
  • We will conduct a consultation regarding the maintenance services, so please have the person requesting the service come in person. If someone else must come on your behalf, we will contact you to confirm the maintenance details. Please note that we may not be able to accommodate all requests depending on the content.
  • Reservations are required in advance.
  • For reservations, please contact Isetan Shinjuku Store, Men's Building B1F, Bags (03-3352-1111, main number).

ISETAN Leather Fair 2024 will be held.

The "Shoe Fair," which has been held six times in the past and has been well-received, has been scaled up last year and is now called the "Leather Fair." This time, in response to requests from leather enthusiasts, the event will feature not only shoes, but also bags and leather accessories. We will introduce a wide variety of leather items, from products that prioritize "high quality" to items that focus on custom orders, trends, cost performance, and vintage, as well as maintenance services.

Event Information
ISETAN Leather Fair 2024
  • Event period: September 18th (Wed) - October 1st (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F Men's Shoes & Bags, Isetan Shinjuku Store, Men's Building 1F Leather Goods

►Click here for detailed event information

"THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2024" has been published!


Diversity in fashion is on the rise. Classics are moving from being "correct" to being "fun" when it comes to dressing.
We want you to cherish the feelings you experience, freely mix and match items from all times and places that are evolving, and enjoy the process.
In other words, a hybrid of multiple "positive" qualities.
This autumn, we will continue to propose new classic styles that will make the wearer feel positive and bring out their charm.

Please note that some content is also available on this website! We hope you enjoy it along with the digital catalog.
►Click here for related articles on 'THE GENTLEMEN CLOTHING & ACCESSORY AUTUMN & WINTER 2024'

►Click here for the digital catalog
*The digital catalog is scheduled to be released around 10:00 AM on Wednesday, September 18th.

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please call 03-3352-1111 (main number).
For inquiries via email, please click here.