To celebrate the 20th anniversary of the Isetan Shinjuku Store, Men's Building , which will be held in September 2023, we have received congratulatory messages from the brands that have collaborated with us and supported us over the years.
Isetan Men's Net has also published various features as a platform to convey the thoughts of brands and designers through its collaboration with Isetan Shinjuku Store, Men's Building . In this article, we will introduce some of the messages while tracing the 20-year history of Isetan Shinjuku Store, Men's Building .

Furthermore, as an opportunity to express our gratitude to our customers who have supported us so far, some of the congratulatory messages will be displayed from September 20th (Wednesday) on the 2nd, 4th, and 6th floors Isetan Shinjuku Store, Men's Building , in the "SI" (Store Identity) area and in the Yasukuni-dori window. Please come to Isetan Shinjuku Store, Men's Building to see a variety of unique messages.

Pursuing classic style that embodies a man's discerning taste.

In September 2003, the entire building underwent a complete remodel for the first time in 35 years since the "Men's Annex," and was renamed " Isetan Shinjuku Store, Men's Building ." The aim was to further strengthen the focus on world-class fashion and create a space where discerning male customers could visit and enjoy shopping on their own. The craftsmanship of artisans and creators carefully selected from around the world became a driving force in attracting many fans.




Several years have passed since the opening of Isetan Shinjuku Store, Men's Building . The services offered to customers have expanded beyond just clothing to include suggestions for a complete lifestyle. The opening of Isetan Men's Residence on the 8th floor of Isetan Shinjuku Store, Men's Building , which stocks items for men who enjoy life to the fullest, and "Style Gate," a collaboration with Japanese tailors specializing in bespoke suits, have provided new opportunities for enjoyment.

In a world of diversifying values, we aim to be a fashion store that fulfills each individual's unique sense of self.

In 2019, Isetan Shinjuku Store, Men's Building , underwent a major remodel for the first time in 15 years. Announcing a new statement, "As a man, and as a person," the store aimed to become a men's fashion store that fulfills each customer's individual "sense of self" through further pursuit of fashion, expansion of customizable products, a personalized purchasing experience utilizing both analog and digital technologies, and a richer person-to-person communication environment unique to physical stores.
And in September 2023, it will celebrate its 20th anniversary. The momentum for freely expressing one's individuality is expanding even further. The creators who use fashion as a tool for self-expression are diverse. ISETAN MEN'S will continue to stand close to our customers and propose ways of being and enjoying fashion.
*Excerpt from THE MOMENTS' message




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[20th Anniversary Special Feature] We asked the buyers and attendants who support Isetan Shinjuku Store, Men's Building , what they each value.