2023.08.11 update

Ambush, based in Tokyo, is hosting a limited-time pop-up store!

08.16 Wed -08.29 Tue
Isetan Shinjuku Men's Building 1F Promotion

Tokyo-based total brand AMBUSH® will be holding a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 1F Promotion area for two weeks, from August 16th (Wed) to August 29th (Tue). During this period, a wide range of new items from the 2023 Autumn/Winter collection will be available, including ready-to-wear, jewelry, and accessories. Please take this opportunity to visit us.


AMBUSH® was born as an experimental jewelry brand. It is characterized by its iconic POW!® motif, which has attracted attention from media worldwide, and its innovative designs inspired by pop art that embody Tokyo culture. In 2008, YOON & VERBAL, who had been independently pursuing jewelry design, launched AMBUSH®, and their signature POW!® motif, inspired by pop art, became the focus of attention from media and artists around the world. Since then, the unique works created by the duo, reflecting Tokyo culture, have undergone repeated changes and transformations, evolving into sophisticated collection jewelry. In 2015, they launched a unisex apparel collection in Paris, and the brand now offers a complete range of products.

Here's a glimpse of our lineup!

Left: SPIKE CHAIN NECKLACE 330,000 yen
A punk-inspired necklace that mixes body piercing-inspired parts with AMBUSH®'s original chain.

Right: SPIKE CHAIN BRACELET 121,000 yen
A punk bracelet that mixes body piercing-inspired parts with AMBUSH®'s original chain.

Left: BIKE CHAIN CHOKER 56,100 yen
A choker inspired by motorcycle chains. Crystals are embedded in the screw parts, adding a touch of luxury to this punk item.

Right: BIKE CHAIN BRACELET 35,200 yen
A bracelet inspired by motorcycle chains. Crystals are embedded in the screw parts, adding a touch of luxury to this punk item.

Left: FW23 MULTI PILL CHARM NECKLACE 84,700 yen
The MULTI PILL CHARM NECKLACE, which has been revived and evolved after 10 years, is now available in a collection color: matte black.

Right: FW23 MULTI PILL CHARM BRACELET 66,000 yen
The MULTI PILL CHARM NECKLACE, which has been revived and evolved after 10 years, is now available in a bracelet version. It comes in a matte black finish, a collection color.

Left: TRAD LOGO CHARM NECKLACE 31,900 yen
A preppy AMBUSH logo charm necklace, in line with the FW23 theme of private school.

Right: PEN CAP NECKLACE 30,800 yen
This charm necklace comes with a pen cap that can actually be attached to the included BIC BALL PEN. A witty item typical of AMBUSH.

FW23 CLASS RING 27,500 yen
AMBUSH®'s classic CLASS RING is now available with cushion-cut stones. It comes in the collection's signature colors: black, clear, and red.

FW23 HEART PADLOCK LEATHER CHOKER 44,000 yen
A leather choker featuring AMBUSH®'s signature HEART PADLOCK.

FIRE HEART PADLOCK LEATHER CHOKER 55,000 yen
A leather choker featuring AMBUSH®'s signature HEART PADLOCK. The gradient color is created using a special technique to represent the colors of flames.

Left: Colored Spike Pierce 35,200 yen
These earrings are inspired by body piercings and feature a matte black finish that matches the collection's colors.

Right: FIRE SPIKE PIERCE 37,400 yen
These earrings are inspired by body piercings. They feature a gradient color that expresses the colors of flames using a special technique.

Left: PAVE SPIKE PIERCE 56,100 yen
Earrings inspired by body piercings. A glamorous variety of designs featuring full pavé setting.

Right: EPOXY AMBLEM CHARM NECKLACE 44,000 yen
This charm necklace features the "AMBLEM" emblem, shaped like the letter "A," which first appeared in the SS23 collection for AMBUSH®.

Left: EPOXY AMBLEM RING 44,000 yen
This ring features the "AMBLEM" emblem, shaped like the letter "A," which first appeared in the SS23 collection by AMBUSH®.

Right: AMBLEM CHARM NECKLACE 44,000 yen
This charm necklace features the "AMBLEM" emblem, shaped like the letter "A," which first appeared in the SS23 collection for AMBUSH®.

Left: AMBLEM RING 34,100 yen
This ring features the "AMBLEM" emblem, shaped like the letter "A," which first appeared in the SS23 collection by AMBUSH®.

Right: MINI BALL CLOSURE EARRING 33,000 yen
Earrings inspired by body piercings.

Left: A CHAIN NECKLACE 154,000 yen
A necklace featuring the AMBUSH® "A" linked together. The clasp is also shaped like an "A," creating a seamless design with no visible joints.

Right: A CHAIN BRACELET 64,900 yen
A bracelet featuring the AMBUSH® "A" as a link. The clasp is also shaped like an "A," creating a seamless design with no visible joints.

Left: A CHAIN RING 33,000 yen
A ring featuring the letter "A" from AMBUSH® as a link.

Right: PEARL LETTER BLOCK NECKLACE 59,400 yen
A necklace featuring a letter block design representing AMBUSH, incorporating pearls.

Left: PEARL LETTER BLOCK BRACELET 47,300 yen
A bracelet featuring a letter block design representing AMBUSH, adorned with pearls.

Right: SAFETY PIN LINK NECKLACE 110,000 yen
This necklace features a linking design of AMBUSH®'s signature safety pin motif.

Left: SAFETY PIN LINK BRACELET 59,400 yen
A bracelet featuring AMBUSH®'s signature safety pin motif, linked together in a unique design.

Right: TEDDY BEAR CHARM NECKLACE 37,400 yen
AMBUSH®'s classic teddy bear charm necklace.

Left: PILL CHARM NECKLACE 2 36,300 yen
AMBUSH®'s classic PILL CHARM NECKLACE is now available in a new color coating.

Right: PILL CHARM EARRING 2 36,300 yen
AMBUSH®'s classic PILL CHARM EARRING is now available in a color-coated version.

Left: BUNNY CHARM NECKLACE 37,400 yen
AMBUSH®'s classic bunny charm necklace.

Right: SMALL MONOGRAM CHAIN RING 33,000 yen
A ring featuring a monogram shaped like the letter "A" of AMBUSH®, arranged in a link.

Left: CHAIN RING 3 33,000 yen
AMBUSH®'s classic chainring.

Right: PILL CHARM NECKLACE 36,300 yen
AMBUSH®'s classic PILL CHARM NECKLACE.

Left: PILL CHARM EARRING 36,300 yen
AMBUSH®'s classic PILL CHARM EARRING.

Right: PIERCED 38,500 yen
These sunglasses feature jewelry parts inspired by body piercings attached to the lenses. The temples, adorned with an "A" detail, are another design highlight. The lightweight titanium frame ensures a comfortable fit.



NIEL 33,000 yen
These square-framed sunglasses are easy to wear every day.

ELY 44,000 yen
These sunglasses feature a bold design with a large square frame and the "AMBUSH" logo on the temples.

AMBUSH®

In 2008, YOON & VERBAL, who had been independently pursuing jewelry design, launched AMBUSH®. Their signature POW!® (trademarked) motif, inspired by Pop Art, attracted attention from media and artists worldwide. Since then, the unique works created by the duo, reflecting Tokyo culture, have continued to change and transform, evolving into sophisticated collection jewelry. In 2015, they held their first exhibition during Paris Men's Fashion Week, and in the same year, VERBAL & YOON were selected as one of "500 People Changing the Fashion World" by Business of Fashion (BOF), an online news site focusing on the global fashion business. Expressed through Japan's uniquely delicate techniques and one-of-a-kind designs, the jewelry has garnered immense support from influencers in various fields, leading to collaborations with leading contemporary creators such as A Bathing Ape (NIGO), Louis Vuitton (Kim Jones), Maison Kitsuné, sacai, and UNDERCOVER, and its influence continues to expand on a global scale.


Related article: [Feature] How to wear and choose men's accessories to elevate your style with sophistication

Event Information
AMBUSH 2023AW Pop-up Store
  • Event period: August 16th (Wed) - August 29th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.