EVENT
2023.09.08 update

A promotion is being held to showcase the 2023 Autumn/Winter collection from the legendary eyewear brand MATSUDA !

09.20 Wed -10.10 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
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MATSUDA , the eyewear brand created by legendary designer Mitsuhiro Matsuda, will be holding a promotion to showcase its 2023 Autumn/Winter collection at Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, from September 20th (Wed) to October 10th (Wed).

MATSUDA was founded in 1989 by Mitsuhiro Matsuda, known for his work at Paris Fashion Week and as the founder of Tokyo Fashion Week, as an original eyewear brand for the overseas market. MATSUDA 's signature artistic engraved frames and designs are created through the meticulous work of craftsmen in Sabae City, Fukui Prefecture, a renowned center for eyewear manufacturing.
With its delicate carvings, intricate details, and carefully selected materials, the brand's products have garnered high praise internationally and established a solid position as a luxury eyewear brand.

"2903H" 107,250 yen

The "2903H" represents MATSUDA 's heritage line. It features a three-dimensional rim inspired by the headlights of classic cars and a double-bridge style consisting of two bars of different shapes.

"M3122" 107,250 yen

A classic aviator shape. However, its construction is complex and full of MATSUDA unique style. The distinctive top bar and side shields make this a truly special piece.

Drawing inspiration from architecture and steampunk, MATSUDA eyewear stands out in the current eyewear market for its striking presence and high quality. Therefore, in this promotion, we will be showcasing MATSUDA 's new collection ahead of everyone else. Please come and see it in store.

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Event Information
MATSUDA 2023 Autumn/Winter New Collection Promotion
  • Event period: September 20th (Wed) - October 10th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence
Text: ISETAN MEN'S net＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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