[Feature] A must-see for men! Recommended "OmmaCare" introductory items for delicate zone care.


In the special feature, "Do Men Need Care for Their Genital Areas Too? Two Experts Answer! What is Omcare? ", we learned that caring for men's genital areas is important.

In the second part of this interview, we spoke with Ken Takakura, CEO of Takakura Shin Sangyo Co., Ltd., which releases the "Pubicare organic" series, a line of products based on the concept of providing good care for the body. We asked him about specific care items he recommends for the delicate zone.
Furthermore, in the latter half of the article, Isetan's men's cosmetics buyer introduces a wide range of recommended items for men's care, from wash care and moisturizing care to underwear. Why not start today and try them out, tailored to your purpose and occasion?

  1. —What are your company's recommended products and their key selling points?
  2. Let's get started easily! Men's cosmetics buyer's picks for delicate zone care items
    1. "Washing" CARE: Liquid type
    2. "Washing" CARE: Foam/Foam Type
    3. "Washing" CARE: Sheet type
    4. "Moisturizing" CARE
    5. "Stuffiness" CARE: Recommended Pants
    6. "Tightness" CARE: Recommended Pants

People I interviewed



Ken Takakura

Representative Director, Takakura Shin Sangyo Co., Ltd.

Born in Kyoto Prefecture in 1964. After graduating from university, she joined a department store. After working in planning and other roles, she became independent. After importing and selling high-end cosmetics and miscellaneous goods from around the world, she launched her own original brand, "Made of Organics."

—What are your company's recommended products and their key selling points?

Takakura: It's been 10 years since we started working on Pubicare Organic. We've gone through several renewals and packed in all the necessary elements for intimate care, making it a pioneering brand in delicate zone care products. Because it contains 100% naturally derived ingredients, it's used not only by women and men, but also by many families.
Left: Pubicare Organic Feminine Chiffon Soap JN
(220mL) 2,530 yen
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Right: bda Organic Jelly Lotion Hard a&g
(300mL) 2,640 yen
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▢Mitsukoshi Isetan Cosmetics Online Store meeco

Furthermore, bda Organic, a sexual wellness brand, incorporates moisturizing ingredients that are beneficial regardless of age or situation. Choosing products with carefully selected ingredients demonstrates consideration for women. We encourage you to discuss and choose bda products with your partner.


Let's get started easily!
Men's cosmetics buyer's picks for delicate zone care items


"Washing" CARE: Liquid type

From left to right:
Waphyto Intimate Wash (120mL) ¥2,970
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Mellow. Intimate Wash (120mL) ¥3,331
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bda Organic Deep Cleansing Wash Body and Hand Green Tea & Persimmon (300mL) ¥2,970
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▢Mitsukoshi Isetan Cosmetics Online Store meeco

"Washing" CARE: Foam/Foam Type




Left: Pubicare Organic Feminine Chiffon Soap KA
(220mL) 2,530 yen
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Right: Waphyto Intimate Foaming Wash (150mL) ¥2,750
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▢Mitsukoshi Isetan Cosmetics Online Store meeco

Left: Lavido Intimately Your Wash (250mL) ¥3,608

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Right: SIMPLISSE Sensual Feminine Deodorant Wash (160mL) ¥3,630
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▢Mitsukoshi Isetan Cosmetics Online Store meeco


"Washing" CARE: Sheet type



INTIME ORGANIQUE by le bois Intime Hygiene Sheets (12 sheets) ¥1,650
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▢Mitsukoshi Isetan Cosmetics Online Store meeco


"Moisturizing" CARE

Left: Waphyto Lubricant (100g) ¥3,850
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Right: Waphyto Intimate Moisturizing Cream (30g) ¥4,950
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▢Mitsukoshi Isetan Cosmetics Online Store meeco
Left: Mellow. Mellow Dot Brightening Essence [Quasi-drug] (30mL) ¥4,501 *Price revised from July 1st
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Right: I'm La Floria Delicate Body Cream (150g) ¥4,950
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▢Mitsukoshi Isetan Cosmetics Online Store meeco

"Stuffiness" CARE: Recommended Pants

Pants that reduce stuffiness

Left SEEK Cut-Off Mesh Boxer Briefs, Front Opening (M, L) ¥3,080 / (LL) ¥3,300


Right: JOCKEY JOCKEY Premium Merino Wool Blend Boxer Briefs, Closed Front (M, L) ¥4,400 / (LL) ¥4,620

Isetan Shinjuku Store, Men's Building Basement 1F: Underwear, Socks, Nightwear


"Tightness" CARE: Recommended Pants

Pants with a comfortable, non-restrictive fit.

Left: WACOAL MEN ÷ beautiful people boxer shorts, closed front.
3,960 yen


Right HOHTAI Bandage Pants, No Elastic Waist, Boxer Briefs, Front Opening (M, L) ¥4,400 / (LL) ¥4,730

Isetan Shinjuku Store, Men's Building Basement 1F: Underwear, Socks, Nightwear



Related Articles ►Wearing long pants is recommended to combat sweating under your underwear! Three users share their thoughts on the best summer underwear choices.
► [Special Feature] 16 Recommended UV Care Items for Men: Sunscreen & Moisturizer | Men should also start protecting themselves from UV rays now, with an eye to the future!


Text: Makoto Kajii

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.