The strong sunlight is finally becoming dazzling, and it's the season when you want to buy new sunglasses. While it's true that eyewear should match your face shape, sunglasses are also an important fashion item that can accent your outfit. Now that we're finally returning to a "mask-free" lifestyle, let's try choosing new sunglasses that suit our individual fashion styles.

Choosing sunglasses that suit the person you want to be

When choosing eyewear, the compatibility between your face shape, bone structure, and frame shape is undeniable. However, just as fashion isn't chosen based solely on body type, eyewear isn't determined by face shape alone. Everyone has their own preferred fashion and style, and their moods and occasions vary. More important than whether something suits you or not is the "you" you want to be.

This time, we've established four fashion styles—FRESH, CHARMING, COOL, and ELEGANT—based on a men's face type diagnosis. We'll introduce the latest sunglasses that best fit each style.

FRESH : "Fresh" gives a refreshing, youthful, and energetic impression. For example, the outfit might be a clean, casual look with a striped top, white pants, and sneakers.

CHARMING : A relaxed and comfortable style that still exudes elegance. A casual and unpretentious look consisting of a hoodie, t-shirt, loose-fitting pants, and sneakers.

COOL : The "cool" style, which seems suitable for today's business attire, creates a clean and stylish image, such as pairing a sharp suit with loafers without socks.

ELEGANT : A sophisticated and refined "elegant" style that is mature and high-quality. A linen shirt, chino pants, Gurkha sandals, and a scarf around the neck create a stylish look.

FRESH: Sunglasses that enhance the lightness of a clean, casual look.

Top: OLIVER PEOPLES OV5004SU ¥36,740
OLIVER PEOPLES ' "RILEY" is a historic model that represents the brand with its Boston-style frame. The "RILEY SUN," born as a sunglasses version of that model, shines with a classic image. The balance between the small, slender, and elegant form, the trendy clear frame, and the bright mineral glass lenses is excellent. It's exquisitely "fresh."

Bottom: EYEVAN ENVOY-SUN ¥51,700

The combination of a clear frame and clear lenses is currently the most popular and "fresh" look. Eyevan's "ENVOY," released this spring, features a design that blends 1950s American vintage with the sharp image of 2000s British vintage. The voluminous, impactful frame design pairs perfectly with the light and refreshing clear color.

□ Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Iwaki Glasses

CHARMING: Sunglasses that accentuate the stylishness of a relaxed look.

Top: 10 eyevan/10 Eyevan NO.3-SUN ¥80,300

10. Eyevan's classic pantos-shaped "No. 3" sunglasses feature a small, sharp metal frame and slightly lighter colored lenses. This stylishness is essential for a "charming" look. Luxurious and beautiful materials are used, such as sterling silver end tips. The soft look of the eyes peeking through the green-tinted 2-curve polarized lenses is captivating.

Bottom: Ray-Ban RB3565 ¥37,180

The "JACK" crown panto style, with its enduring popularity and modern feel, is becoming a staple. The slender, graphically-lined metal frame is "charming." The lenses instantly change from clear to dark when exposed to ultraviolet light, adding a stylish touch.

□ Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Iwaki Glasses

COOL Style: Intelligent sunglasses that go well with suits and jackets.

Top: OLIVER PEOPLES OV5393SF ¥43,670 The "Oliver Sun-F" is a square Wellington-style acetate frame with a large lens that emphasizes a "cool" image, while maintaining a classic and basic design intended for genderless use. The intelligent and cool blue-tinted lenses are perfect for tone-on-tone outfits, such as subtly pairing them with a navy jacket.

Bottom: NEEDLES x MATSUDA JAMES ¥128,700 Fashion brand Needles collaborated with MATSUDA , a luxury eyewear brand founded in 1989 by the late Mitsuhiro Matsuda, one of Japan's leading designers, to create this model. The "JAMES" is a browline style that adopts the "flip-up" design that has become synonymous with Needles' eyewear collection. It is full of "cool" details, such as the bright blue lenses, the butterfly on the hinge, and the vine arabesque pattern engraved on the temples.

□ Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Iwaki Glasses

ELEGANT: Sunglasses that exude mature charm and elegance.

Top: Persor 649 ¥30,360
Persol 's "649" is a masterpiece of teardrop-shaped glasses, exuding elegant charm. The temples feature the now-familiar iconic "silver arrow" motif. This sophisticated style, with its timeless design and understated accents, is perfect for the discerning gentleman who appreciates Italian and other European influences.

Bottom: MASUNAGA Altair-Sun ¥80,300

"Altair" is a collection of glasses designed by a French design team and produced by Masunaga Optical. The frame is a combination of different materials: glossy acetate for the front and matte metal for the temples. Delicate carvings are visible from the endpiece to the temples. The elegant detail of the nose piece integrated beneath the bridge is also eye-catching.

□ Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Iwaki Glasses

The sunglasses featured in this special issue were chosen because...

Yuki Kuchimoto

Isetan Shinjuku Store, Men's Building Men's Attendant

Having gained experience in dress clothing sales and as an assistant buyer at Isetan Shinjuku Store, Men's Building and Nihonbashi Mitsukoshi Main Store, she assumed her current position as a cross-store attendant at Isetan Shinjuku Store, Men's Building . Leveraging her knowledge and experience, she is also frequently featured in Isetan Men's Instagram Live sessions.

Instagram: @yuki_kuchimoto / @isetanmens_attendant

At ISETAN MEN'S , our knowledgeable attendants will assist you with your shopping according to your needs. We offer personal consultation services to help you achieve your desired image and determine the style that suits you best.

Click here for information on ISETAN MEN'S attendant service.

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