Just as you choose bags and shoes to match your mood and style of the day, BLANC continues to propose eyewear as a neutral fashion item that suits everyone and every occasion. Their collection, which combines understated style with the exquisite craftsmanship of Sabae, the mecca of eyewear, has added highly anticipated new models this season. Why not take a look at the style samples provided by the diverse staff at Isetan Men's and find the perfect pair to fit your current style?

BLANC eyeglasses and sunglasses complement any fashion or style!

Opened in June 2022 on the 6th floor of Isetan Shinjuku Store, Men's Building BLANC offers a wide variety of sophisticated and neutral eyewear that can be enjoyed by people of all ages, genders, styles, and fashion tastes. In addition to purchasing ready-made sunglasses, customers can also have their prescriptions adjusted using specialized vision testing equipment, and receive precise and attentive service from experienced and skilled staff to create stylish eyeglasses for vision correction or prescription sunglasses.

BLANC
□ Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary *Some items are also available at Re-Style on the 3rd floor of the main building.

You can also choose photochromic lenses that change color and tint depending on the amount of light they receive, so everyone should be able to find a pair that perfectly fits their style, fashion, and mood. You can even bring in your current glasses and have a new pair made with the same prescription in a short amount of time.

BLANC 's greatest appeal lies in its ability to offer designs that are in line with current trends, catering to the diverse fashion styles, looks, and personalities of each individual, without being bound by conventional wisdom in the eyewear industry, such as trends or face shapes. The new models and colors added this season are characterized by their lightness, softness, and spring/summer transparency, which match fashion trends such as relaxed vintage clothing and elegant suit styles. Of course, they also offer a wide selection of timeless, classic models that are not influenced by trends.

1. Isetan staff member Kaito Echigo wears eyewear that is both classic and modern.

a.B0033 (HAVANA) 30,800 yen
b.BM001 (CLEAR GREY) ¥35,200

BLANC B0033 (HAVANA) ¥30,800 View Product

The basic Wellington-style "B0033," especially with its dark brown acetate frame in Havana, further emphasizes Echigo's calm and composed impression. This model is extremely versatile, matching any style, fashion, or occasion—a truly all-rounder.

BLANC BM001 (CLEAR GREY) ¥35,200

The "BM001," a crown panto-style frame with a round shape and a flat top section, is incredibly popular for its classic and stylish look, while not being as overly distinctive as some round glasses. For Echigo, who sports a beard, the modern clear gray color is a perfect match, subtly softening his wild appearance.

2. Isetan staff member Riko Haniki is wearing glasses with soft, nuanced colors and a high-contrast tortoiseshell pattern.

a. BM010 (TAUPE) 36,300 yen
b.B0039 (CLASSIC HAVANA) ¥29,700
c.BM006 (CAFÉ AU LAIT-TAUPE) 40,700 yen

BLANC BM010 (TAUPE CLEAR) ¥36,300

The "BM010" shade, a taupe (greige) color close to a café latte, blends well with the skin, making it easy to incorporate into your wardrobe subtly and suitable for anyone, regardless of gender. The rounded hexagonal shape strikes a balance between the cuteness of a round shape and the coolness of a square, making it easy to pair with a variety of clothes and styles. It's truly a neutral item.

BLANC B0039 (CLASSIC HAVANA) 29,700 yen

The new "B0039" model features a basic Wellington shape made of acetate material, but its distinct tortoiseshell pattern gives it a bold and edgy look. By setting the lenses flat, natural reflections are deliberately emphasized, resulting in a more fashionable and cool image. Compared to the other two models, it is more distinctive and assertive, making it perfect for a fashionable look.

BLANC BM006 (CAFÉ AU LAIT-TAUPE) 40,700 yen

Metal frames are gaining popularity among fashion-conscious women who have grown tired of acetate frames. While metal frames can often give women a cold and unapproachable impression, the "BM006" is a different story, with its matte café latte-colored finish that gives it a gentle and soft look. The acetate inner frame peeks out from the edge of the lenses, creating depth and definition in the face. It also comes with nose pads, so your eyelashes won't touch the lenses.

Riko Hanagi's Instagram: @_____ricopin_____

3. Isetan staff member Shingo Suzuki will play two songs that manipulate gender images.

a.BM011 (CHAMPAGNE) ¥39,600
b.BM010 (CLEAR DARK GREY) ¥36,300

BLANC BM011 (CHAMPAGNE) ¥39,600

The "BM011" crown panto-shaped glasses captivate with their gentle combination of contrasting materials: silver-colored metal and champagne gold acetate. The feminine touch, hinted at pink, and the shiny texture surprisingly complement vintage fashion and casual wear. Changing to colored lenses would further enhance the frame's color.

BLANC BM010 (CLEAR DARK GREY) ¥36,300

While Haniki opted for a feminine look with the soft taupe color of the "BM010," Suzuki emphasized masculinity with a slightly darker gray. Even a slight difference in frame color can drastically change the image of the same model. This pair of glasses perfectly suits Suzuki's character, which combines strength and delicacy with his sturdy build and gentle expression.

Shingo Suzuki's Instagram: @shinshingram

4. Isetan staff member Ryo Yamanashi wears a pair of glasses that accentuate intelligence and sharpness, creating a striking contrast.

a.B0037 (BLACK MAT) 35,200 yen
b.B0036 (SILVER) ¥35,200
c.BM011 BLACK-SILVER) 39,600 yen

BLANC BM011 (BLACK-SILVER) ¥39,600

For Yamanashi, with his sharp and intelligent features, the "BM011" model with its striking black and silver contrast emphasizes the strength and coolness of his eyes. The color scheme was chosen to suit his style, which often involves monochrome outfits. Although it has a casual design, it goes perfectly with suits and jackets. It's sure to be a versatile piece that works well both on and off duty.

BLANC B0036 (SILVER) ¥35,200

At first glance, these are authentic round metal frames. While enhancing intelligence, the rounded form gives a gentle impression. Although the lenses are thick, BLANC 's style is to keep them simple by deliberately omitting decorative elements such as studs. They go well not only with business attire such as suits, but also with trendy wide-silhouette clothing and vintage items, making them a classic yet highly fashionable pair of glasses.

BLANC B0037 (BLACK MAT) ¥35,200

The "B0037" features a hexagonal metal frame with a matte black finish. The angular shape gives it an intellectual impression, while the non-glossy texture creates a retro feel and a subtle sense of effortless style. It matches not only edgy, fashionable outfits but also relaxed, luxurious, and elegant styles.

Ryo Yamanashi's Instagram: @ryo__yamanashi

For high-quality eyewear, choose a high-quality case.

BLANC Leather Flap Case ¥23,100

This flap case is a popular accessory for eyewear that's gaining popularity. You can attach the leather strap to your bag or the ring carabiner to your belt loop, allowing you to carry your favorite glasses in style.

View BLANC products at the Mitsukoshi Isetan online store.

You can also contact us through Mitsukoshi Isetan Remote Shopping.