"The Art of the V-Zone" is a popular corner where stylists from Isetan Shinjuku Store, Men's Building , present coordinated outfits for the "V-zone," the face of business style, based on the latest themes.
This time, we'll introduce the latest items for styling your V-zone, a key trend for Spring/Summer 2023, along with some recommended stylish V-zone coordination techniques.

With the easing of restrictions on movement, there has been an increase in the purchase and replacement of suits, and the V-zone of shirts and ties is being re-evaluated. Nozomi Miyajima, assistant buyer of tailored clothing on the 5th floor of the Isetan Shinjuku Store, Men's Building who explains the V-zone trends for 2023, says, "Customers who purchase shirts and ties are enjoying shopping as a fashion item more than before." While "classic" is trending in formal wear, we will introduce the joy of dressing in fresh tastes and colors unique to ISETAN MEN'S .

Spring/Summer 2023 V-zone Trends

The key trends for shirts and ties in Spring/Summer 2023 are "color" suggestions and "classic" styling. While "classic" usually brings to mind timeless staples and classic styles, the focus for the new season is on creating sophisticated V-zones.
Fresh shirt colors include off-white yellows, greens, and purples, and collar styles such as semi-wide, regular, and tab collars—shirts that look great with a tie—are the mainstream.
The ties feature smoky, pastel-toned "mute colors" that add a touch of seasonal flair.
Choose colors that aren't in your closet or that others won't be wearing to create a beautiful V-zone.

Spring/Summer 2023 Ties

ISETAN MEN'S three major necktie trends are: ① "Intermediate colors" that are easy to coordinate with the V-zone, ② "Archive patterns" that are perfect for the classic trend, and ③ "Printed ties" that add a touch of glamour to the face.
All of these ties can be easily paired with shirts that go well with ties, such as semi-wide, regular collar, and tab collar shirts, and the standard way to tie them is with a small, tight plain knot.

Trend 1: "Nuance Colors"

Incorporating bright colors like pink, blue, green, and yellow into your V-zone will naturally brighten and cheerful your expression. Nuanced colored ties are easy to incorporate without hesitation to express the seasonal feel of spring and summer. For example, wearing a tie in a color between green and blue will create a blue gradation that brings out your individuality in your V-zone.

Trend 2: "Archive Patterns"

These vintage-style ties have the feel of borrowing a tie from a father who loved to dress up—a nostalgic feel for those in their 40s and 50s and older, while appearing fresh to those in their 20s and 30s. The style brought about by the historically rooted colors and patterns, such as regimental stripes and small patterns, allows you to confidently express your individuality.

Trend 3: "Printed Ties"

Printed ties, perfect for a light and airy spring/summer look, can be styled with the narrow end slightly offset for a more vibrant impression. The 2023 spring/summer printed ties feature bright, transparent colors and patterns that can only be achieved through printing. Compared to woven ties, they offer a lighter feel and pair well with spring/summer materials such as cotton and linen suits.

View the list of recommended ties for Spring/Summer 2023 at Mitsukoshi Isetan Online.

Spring/Summer 2023 Dress Shirts

The two main trends in dress shirts at ISETAN MEN'S are classic designs that look great with a tie, and colored shirts in beautiful colors that reflect the season. In addition to the Italian brands that have been the mainstream until now, British and French brands have also appeared, expanding the range of styles that can be offered.

Trend 4. "Classic Design"

If you're going to wear a trendy tie, a classic dress shirt is the best choice. Shirts designed specifically for wearing ties, such as those with regular or tab collars, create a beautifully refined look. The hem of the Atelier Gauthier shirt pictured below is a perfect example of this meticulous craftsmanship.

Trend 5: "Colored shirts"

This spring is the perfect time to try colored shirts beyond the white and light blue options already in your wardrobe. While the choice of color can significantly enhance your style, pairing them with a tie in a similar color will effortlessly create a sophisticated V-zone. Be sure to check out the trendy colored shirts!

View the list of recommended dress shirts for Spring/Summer 2023 at Mitsukoshi Isetan Online.

The latest V-zone coordination

A cool-toned V-zone, such as a white or light blue shirt paired with a navy solid tie, gives a sharp and cool impression. However, with the arrival of spring, it's also worth trying tone-on-tone combinations of warm-toned shirts and ties. At Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing offers a wide variety of ties in different colors and patterns, as well as a large selection of shirts with collar styles that shirt brands excel at.

V-zone coordination 1

A yellow-based dress shirt, perfect for spring, paired with a matching brown tie creates a harmonious color scheme in the V-zone. The soft color contrast gives a gentle impression.

V-zone coordination 2

Add a vintage-style tie to a white dress shirt that everyone owns. It's a chic color combination, but the shirt highlights the tie's individuality, creating a refined V-zone.

V-zone coordination 3

A navy suit is used as a "frame" for the V-zone, creating a gradient of similar shades of blue. The key is to "shift the colors slightly" to create a fresh impression.

View the list of recommended ties for Spring/Summer 2023 at Mitsukoshi Isetan Online.

View the list of recommended dress shirts for Spring/Summer 2023 at Mitsukoshi Isetan Online.

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