2022.07.20 update

Making its debut in Japan this year! NONFICTION , the popular Korean lifestyle beauty brand that's been trending on social media, is holding a limited-time pop-up store!

07.27 Wed -08.09 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

NONFICTION , a Korean brand that made its debut in Japan this year, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building 1F Cosmetics from July 27th (Wed) to August 9th (Tue). A range of captivating fragrances and body care items will be available to accompany you from the moment you wake up until you go to sleep.

NONFICTION develops fragrance items that create a mysterious and unique mood based on carefully selected ingredients and delicate blends. Their six signature fragrances, created in collaboration with world-renowned creators, range from fragrances to body care products and can be enjoyed by all genders.

  • ● Santal Cream
  • A woody fragrance that harmonizes the scents of vetiver, sandalwood, and fresh cardamom.
  • ● Gentle Night
  • A gentle, unisex fragrance with a hint of sweet suede, calming cedarwood, and the addition of vanilla and musk.
  • ● Gaiac Flower
  • An oriental floral scent nestled within a smoky aroma.
  • ● Forget Me Not
  • A mysterious spicy-green fragrance with a harmonious blend of spicy pepper, amber, and green notes.
  • ●In the shower
  • A refreshing citrus woody fragrance that harmonizes the lightness of bitter orange and Campari.
  • ● Forest
  • A delicate and modern fragrance created with cypress, yuzu, nutmeg, and frankincense.

Left: Discovery EDP (3mL x 6) ¥4,620
Right: Forget Me Not Eau de Parfum (100mL) ¥14,410

Left: Gentle Night Body Wash (300mL) ¥4,180
Right: Santal Cream Body Lotion (300mL) ¥4,180
Left: Forget Me Not Hand Wash (300mL) ¥3,740
Right: Gaiac Flower Hand Cream (50mL) ¥2,420

This pop-up store will feature fragrances, body care, and hand care items based on six signature fragrances, as well as gift items such as a hand cream and lip balm set and a hand cream set with three different scents. Experience the popular fragrances for various everyday occasions.

► Click here for articles about "fragrances"

Event Information
NONFICTION pop-up
  • Event period: July 27th (Wed) - August 9th (Tue) *After the event ends, the products will be available in the fragrance corner.
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

■ Novelty Gift

During the promotional period, the first 100 customers who spend ¥20,000 or more (including tax) will receive a special beach towel and towel bag.

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net

*All prices include tax.
*Please note that the number of novelty items is limited.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
* Click here for Mitsukoshi Isetan remote shopping

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.