EVENT
2022.07.25 update

ETiAM | A new "all-black" version of their popular tote bag, made with goat leather, is now available!

07.27 Wed -08.09 Tue
Isetan Shinjuku Men's Building B1F bag

ETiAM , a bag brand with a workshop and cafe in Kuramae, Tokyo, a town known for its craftsmanship, will be holding a promotion at Isetan Shinjuku Store, Men's Building B1F, Bags section from July 27th (Wed) to August 9th (Tue). The event will feature a new goat leather version of their popular "embrace" tote bag, along with a wide selection of other items from the "embrace" series.

Tote bag "ETKB-018" 88,000 yen (28cm high x 42cm wide x 16cm deep)
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The highly popular "embrace" tote bag from the brand is attractive for its soft, beautiful shape, with the front and sides made from a single piece of fabric. For this new release, the brand has focused on materials, creating an "all-black" model using high-quality domestic goat leather.

With its simple yet striking design featuring soft curves that seem to cradle its contents, this bag instantly elevates any style. Its size accommodates a 13-inch laptop, making it practical for work, and its gender-neutral appeal is another attractive feature.

The main material, goat leather, is given a plump yet firm finish through a shrinking process. The process to create elasticity takes five times longer than usual, resulting in a texture that makes you want to touch it.

Another feature is that, because it is tanned with tannins, you can enjoy the luster that develops the more you use it. The interior fabric uses an original jacquard with a three-dimensional feel, incorporating a herringbone pattern with the "E" of ETiAM as the motif.

These original brass fittings, with their unique shapes inspired by the concept of eternity, feature a custom black nickel plating finish. They are entirely handcrafted by artisans using traditional hand-cast sand casting techniques. The use of sand casting, a manufacturing method now extremely rare, creates a distinctive look, giving the metal a soft, almost ethereal feel.

Take this opportunity to see and feel the new products that embody ETiAM 's meticulous attention to detail.

ETiAM

Based on a traditional and simple style, and by focusing on high-quality materials and the craftsmanship of Japan's proud artisans, we aim to pass on skills that are in danger of being lost to the next generation.
We offer bags and accessories that you'll want to share across generations and genders, such as between mother and son, father and daughter, and grandparents and grandchildren.

►View ETiAM products at Mitsukoshi Isetan Online Store

► Event information for Isetan Shinjuku Store, Men's Building held on Wednesday, July 29th
 ► Event information for Isetan Shinjuku Store, Men's Building held on Wednesday, August 3rd.

Event Information
ETiAM Promotion
  • Event period: July 27th (Wed) - August 9th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building , B1F, Bags

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Bags, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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