MooRER , a luxury outerwear brand that enjoys immense popularity as a down jacket for adults, is appealing above all for its elegance. It matches both business attire and casual weekend wear, and its refined appearance exudes adult sophistication.

This feature article focuses on MooRER 's down outerwear, introducing recommended popular and classic models. Furthermore, staff from Isetan Shinjuku Store, Men's Building compare the fit of each model, making it a must-read for both first-time buyers and those looking for a second jacket!

Reasons why MooRER is loved

MooRER an outerwear brand that offers refined style and high performance, satisfying discerning adult men who appreciate quality.

MooRER was founded in Verona, Italy in 1999, and in Japan, it mainly offers down outerwear in the fall and winter, and nylon jackets in the spring and summer. The brand uses the highest quality goose down called "Plumule Down," and is committed to using only the finest down, which is sterilized and cleaned in Italy according to the standards set by the Italian government.

Furthermore, MooRER uses many of its own developed multi-functional materials for the outer shell, which is essential for comfort such as insulation. In addition, it makes no compromises on even the smallest details, such as the buttons, zippers, and pockets, always using high-quality materials. MooRER truly embodies the commitment to "Made in Italy" through its superior quality and meticulous craftsmanship, which is why it has been loved by so many people for so long.

Click here for a list of MooRER products.

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Staff from Isetan Shinjuku Store, Men's Building explain the fit and feel!
We introduce five models, from popular classics to our top picks at Isetan Shinjuku Store, Men's Building

Now, let's look at five recommended models for the 2021 season, styled by four models in both "on" styles for business settings and casual "off" styles for weekends. They also comment on the fit for different body types, so please use this as a reference.

1. SIRO / Siro (SIRO-KM) | This is Moorer's classic and iconic model!

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Based on a military aesthetic, the "SIRO" is a signature model from MooRER . This double-breasted jacket features goose down insulation and a distinctive vertical quilting pattern on the outside. The detachable Rex rabbit fur collar is more durable than regular rabbit fur and boasts a soft, plush feel. In addition, the included mini-belt enhances warmth and adds a touch of luxury.

With handwarmer pockets on the chest, mini pockets on the sleeves, and inner pockets on both sides, it offers ample storage. The moderate waist shaping and vertical down stitching give it a sharper look. It's a standard short length and can be worn like a jacket. If you want to enjoy a unique and light Italian style, "Siro" is highly recommended.

 

"SIRO" On/Off Styling Examples

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2. MORRIS / Morris (MORRIS-KM) | A semi-long model that combines warmth and practicality!

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"MORRIS" retains the stylish feel of "Siro" but features a longer length, offering a high-quality, luxurious style in a semi-long model. It has an internal drawstring at the waist, allowing you to adjust the waist shape to your preference.

The outer fabric uses an original material with excellent water repellency and shape retention, enhancing both warmth and practicality. It is recommended for users who want to use it in business settings, coordinate it with a jacket, or prioritize warmth.

"MORRIS" On/Off Styling Examples

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3. BARBIERI (BARBIERI-WK) | A hooded down jacket with fur that sells out every season!

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This coat features a classic military "N3B" type parka style, with a Bhutanese quilted exterior and goose down insulation. It has handwarmer pockets positioned at the heart level on the chest and large flap pockets at the waist. Made from an original fabric that is water-repellent and shape-retaining, this model offers a highly durable outer shell and excellent cold-weather protection, suitable for temperatures as low as -25°C.



The hood features long-haired raccoon fur, adding a stylish accent around the neck. The collar and cuffs are lined with windproof wool ribbing for a comfortable feel, and the waistband has a drawstring for adjustable shaping. It offers a relaxed fit, making it easy to wear under a jacket, and boasts timeless style and excellent warmth.

"BARBIERI" On/Off Styling Examples

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4. SAPPORO / Sapporo (SAPPORO-GF) | A long coat that provides excellent coverage from the cold down to above the knees.

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From the Acqua series, which uses high-performance fabrics, comes the "SAPPORO," a hooded, long, insulated coat. The size 48 has a length of approximately 100cm, providing excellent warmth and keeping you comfortably warm up to above the knees.
The hood and the luxurious fur trim attached to the hood and collar are both detachable, making it appealing for its ability to be customized to suit a wide range of occasions, from city wear to outdoor activities.



Furthermore, it offers superior cold and wind protection, and features snap buttons on the collar, a double zipper and horn buttons on the front for opening and closing, as well as hand warmer pockets on the chest and straps with horn buttons on the cuffs to ensure that warmth doesn't escape.
Additionally, the waist can be adjusted for a more fitted look using the internal drawstring.

"SAPPORO" On/Off Styling Examples

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5. MORESCO / Moresco (MORESCO-KN) | A functional model excelling in lightness, stretchability, and water repellency!

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For a lightweight yet warm down jacket, we recommend "MORESCO." It features Bhutanese quilting, goose down filling, and a detachable and adjustable fur (marmot) hood. Part of the water-resistant "ACQUA collection," the outer shell boasts excellent water repellency and stretch properties, and its finely woven fabric also provides high tensile strength.



The front features a double zipper with a fine grain finish and brushed texture, and the buttons are made of buffalo horn. While the fit is slightly tight, the high stretchability makes it comfortable to wear. The moderate waist shaping and length that just covers a jacket make it a versatile piece suitable for both casual and business occasions.

"MORESCO" On/Off Styling Examples

Click here for a list of MooRER products.

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Photograph: Tatsuya Ozawa
Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.