New items for the Fall/Winter 2021 season are arriving one after another on the men's floor on the second floor of the main building of Nihonbashi Mitsukoshi Department Store.

Among them, Finamore, a leading shirt brand from Naples, Italy, is particularly popular with many customers every year. Recently, some new items from their 2021 Autumn/Winter lineup arrived.


Traditionally, the brand's in-store lineup has been selected by a discerning buyer at Pitti Uomo, a global trade show held in Italy. By personally observing the various brands and new products exhibited at the venue, as well as the exhibition hall itself, the buyer understands the trends and selects and purchases items that they would like to offer to the customers of Nihonbashi Mitsukoshi.

This time, due to the COVID-19 pandemic, the buying trip for the Fall/Winter 2021 season was made possible by holding exhibitions within Japan. Faced with the many items lined up in the venue, the buyer selected items with the same keen eye as at Pitti Uomo. Let's take a look at what happened.

Purchase process

The Fall/Winter 2021 exhibition took place in February 2021, when the coldest part of winter still lingered. This was about six months before the products hit store shelves.


FINAMORE offers a wide selection of brightly colored shirts that are distinctly Italian. The buyer selected the shirts to offer to customers for Fall/Winter 2021 based on fashion trends, customer behavior from last season, and their own personal sensibilities.

The keyword for Fall/Winter 2021 is "Stylish and sophisticated shirts for mature adults." We carefully select the items while imagining the lifestyles of our customers at Nihonbashi Mitsukoshi Main Store.

The materials include cotton, as well as flannel and stretch fabrics suitable for autumn and winter.
The patterns include not only solid colors but also cute small floral patterns and houndstooth patterns.

After selecting the material and pattern, the next step is choosing the colors. The buyer selects basic colors and accent colors while imagining how the items will look on the shelves.


Furthermore, at exhibitions, the products are only checked using fabric swatches, so the overall finished product won't be known until the actual item arrives. For buyers, this creates a lot of headaches, but also heightens their anticipation, making it a time of eager anticipation for the finished product.

Here's a glimpse of some of FINAMORE new shirts for Fall/Winter 2021.

The new items that arrived this time are in excellent condition, just as the buyer expected.
We highly recommend trying FINAMORE for your autumn/winter wardrobe.

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