"MR_BEAMS," a media platform expressing BEAMS' ideal image of a mature man, will appear as a physical store Isetan Shinjuku Store, Men's Building from Wednesday, October 6th to Tuesday, October 19th. The two will release collaborative limited-edition items, which will be sold both online and offline: in the first week at Isetan Shinjuku Store, Men's Building 1st floor promotion, and in the second week at Isetan Shinjuku Store, Men's Building 5th floor men's tailored clothing and the Mitsukoshi Isetan online store.

In addition to the release of MR_BEAMS meets ISETAN MEN'S exclusive items, a pattern order event featuring ALFONSO SIRICA , ALFREDO RIFUGIO, Dalcuore Trousers, and Church's is also scheduled to begin on Wednesday, October 13th.

Up until now, this project has featured interviews with BEAMS directors Muto and Nishiguchi, who worked on this collection, and Inaba and Taniguchi from ISETAN MEN'S . This time, we will introduce the entire lineup, including exclusive items that have not been featured before.

MR_BEAMS meets ISETAN MEN'S
View the list of custom-made products

Evocourt

The "Brindisi" is one of HEVO's best-selling models. This double-breasted, belted jacket is modeled after a tie-locken jacket, with a slightly longer length and made from pure white extra-fine wool from Loro Piana of Italy. For this project, the material was selected to express the concept of Brilla per il gusto: "the allure and playfulness of a mature man."

Cinquanta Stadium Jacket

This is a custom-made varsity jacket model from CINQUANTA . Every detail, from the angle of the waist pockets to the welt construction, has been carefully considered. The sleeves and body are made of different materials, with black sheep nappa leather used for the sleeves. Gold accents are used for the lining and buttons, adding a rugged touch.

GTA Pants

This is a special edition of the "Giorgio," a signature model of GTA. Compared to the current model, the waistband has been widened by 5mm, and the characteristic ribbed hem has been slightly narrowed by 2cm. The material used is rugby flannel from Drago, a high-end Italian fabric manufacturer. While maintaining the popular comfortable fit, it has been given a slightly more mature feel.

Inverter Court

This is a special order item using heavy-ounce 100% cashmere from Joshua Ellis. The base model is a BEAMS F special order model, with a relaxed fit and a rounded silhouette. This time, cashmere has been incorporated into that model, resulting in an elegant and luxurious garment. Unusually for a duffel coat, it also has a lining, making it easy to put on and take off.

EMMETI Riders

With the theme of enjoying color, we offer EMMETI 's single rider jacket "JURI" in a wide variety of colors. The model is a special order from Brilla per il gusto, aptly named "JURI BEAMS." It features a unique fitting that allows for easy arm movement. The material is goat suede. We hope you find your favorite.

AUBERGE denim jacket

AUBERGE denim jacket was created entirely from scratch for this project. The design and silhouette are inspired by portraits of actors from the 1970s, and it's made with 12oz Kuroki denim. On the back, designer Kobayashi recreates a design he imagined from a photograph using embroidery. A varsity jacket-style sagara embroidery technique is employed.

giabsarchivio setup

A special order set from Giabs Archivio. The drawstrings on the hoodie and pants have been changed from the same fabric to a braided type, and the metal parts are a sophisticated gunmetal finish, creating a mature look. We also recommend wearing it as a set with the special order pants "Masaccio" made of the same material. This item can be used not only as casual wear but also in a wide range of situations.

Bernard Zins Pants

This new model from the French trouser specialist brand BERNARD ZINS features L-pocket, semi-flared trousers crafted from Black Watch wool. With its slightly relaxed silhouette, it embodies the trendy French traditional style.

Igarashi Trousers Pants

These ready-made trousers are from IGARASHI TROUSERS, a bespoke trousers brand. They are inspired by trousers from British bespoke tailors that appeared in 1960s films. Bespoke details are incorporated into ready-to-wear clothing, and the material used is a slightly stretchy flannel.

Valstar Blouson

This is a special order item combining lambskin leather with VALSTAR's best-selling model, "Valstarino." Compared to the conventional fit, only the length and sleeve length have been changed to a Japan fit, resulting in a size that suits Japanese people.

Grenfell Coat

This is a custom-made model based on GRENFELL's best-selling "Slim Campbell," with modifications to the armhole size, single-piece sleeves, and belted closure. The fabric is a cotton-polyester blend from Olmetex, Italy, which is not available in the regular line. The result is a lightweight coat that can be worn for many seasons. It also comes with a removable Black Watch liner, making it excellent for keeping warm in winter.

Ikai denim pants

This item is a special color variation of the "Panatella" model, a new model from the popular pants brand YCHAI, which will be released in the Fall/Winter 2021 collection. It features a slim silhouette that makes men's legs look long and slender, and comes in bleached black and blue.

Drumohr knitwear

This is a crewneck sweater from Drumohr . It's a slightly larger, more relaxed fit than the body style offered at BEAMS, and it's made with cashmere. It features popular colors from both BEAMS and ISETAN MEN'S , making it a symbolic item for this project.

TAGLIATORE Suit

This custom-made suit retains Tagliatore's signature three-dimensional form while offering a softer, more comfortable fit. It's a versatile piece that can be styled in many ways, from formal to casual.



Related article ► Interview with MR_BEAMS meets ISETAN MEN'S


→Information is also updated regularly on ISETAN MEN'S and Men's Tailored Clothing's Instagram accounts!