ISETAN MEN'S THE PROMOTION

2023.03.01 update

[Special Feature] Bringing the Outdoor Lifestyle to Culture! "LOG (LIFE OVER GROUND)" to hold its first solo pop-up store at the men's department store, opening soon!!

LOG, a comprehensive platform for camping culture run by a charismatic garage-style outdoor brand, will be holding its first pop-up store at the Isetan Shinjuku Men's Building 1F Promotion area from Wednesday, March 8th to Tuesday, March 14th. This event
2023.02.20 update

[Interview] Raw Life Factory's latest potted plant creations, elevated to art form, are gathered at their solo exhibition at Isetan Shinjuku!

Just as the popularity of rare houseplants such as caudex plants (tuberous plants) is soaring, Raw Life Factory, a ceramic pot artist brand that has gained immense support from enthusiasts and whose products are becoming increasingly difficult to obtain,
2023.01.18 update

[Interview] Takashi Kumagai launches renoma PARIS/renoma Paris golf line "renoma golf". The allure of golf that changed his lifestyle after he switched from surfing.

Takashi Kumagai, known as a stylist and photographer, is launching a new golf line. Kumagai, who has become so passionate about golf in recent years that he says he "plays six days a week," took the initiative to launch "renoma golf," the golf line for re
2023.01.07 update

[Interview] "DDAA LAB" Pop-up: Architect Daisuke Motoki's Work Style. ~Guest Artist: Yu Nagaba~

Are you familiar with the architectural and design firm "DDAA / DDAA LAB"? They handled the interior design for Hender Scheme 's Osaka store "Sukima Osaka," one of last year's hot topics, and also provided furniture for the new store of the brand everyone
2022.10.26 update

[Interview] The next generation of "Soccer Shop KAMO" has arrived! What kind of "wear that can balance both soccer and fashion" is directed by stylist MASAH?

This coming November, while football fans around the world are glued to Qatar, "Soccer Shop KAMO," a leading Japanese football equipment specialty store, will be holding a pop-up store, "Soccer Shop KAMO - Locker Room -," on the 1st floor of the Isetan Sh
2022.08.31 update

[Special Feature] Products that showcase the unique "individuality" of wood are gathered in one place. A pop-up shop by the artisan group TIMBER CREW is being held at the men's department store.

TIMBER CREW, a building materials manufacturer in Chofu, Tokyo, specializing in aging and custom color painting of wood, including flooring, will be holding a pop-up event at the Isetan Shinjuku Men's Building 1F Promotion area from September 7th (Wed) to
2022.06.22 update

[Interview] Holding his first photo exhibition in three years, "Memories of the City -Landscape-". Photographer Tomokazu Yamada travels the world to capture his work, and what lies beyond his gaze?

Tomokazu Yamada, a leading "video artist" who could be called a darling of the times, and who has also been focusing on his activities as a "photographer" since his first solo exhibition "Memories of the City," is "returning" to Isetan Shinjuku. Titled "M
2022.05.30 update

[Special Feature] Pop-up event "With Nature With Family." to enjoy nature with loved ones to be held at the Men's Department Store

A pop-up event, "With Nature With Family," showcasing exceptional items from brands and artists deeply connected to nature, will be held from June 1st (Wed) to June 21st (Tue) at the Isetan Shinjuku Men's Building 1F Promotion Area. Five groups, including
2022.05.10 update

[Interview] GMKR, which creates new products and "value" by reconstructing discarded items, opens a pop-up store! Who is Hideyoshi Ohashi, the future-oriented creator?

We interviewed Hideyoshi Ohashi, the creator of GMKR/Gomikara, a brand that transforms discarded furniture and other items into unique, one-of-a-kind art pieces—truly creating "from garbage." What kind of creations will we encounter at the pop-up store he
2022.03.16 update

[Dialogue] "Denim de Mirai": The editor-in-chief of Safari magazine and the representative of Yamasawa Press discuss a future-oriented lifestyle created with used stock denim.

The "Denim de Mirai ~Denim Project~," which will be held across the Isetan Shinjuku Main Building and Men's Building starting March 23rd (Wednesday), is a project spearheaded by Isetan Shinjuku to upcycle Levi's® 501® jeans owned by Yamasawa Press Co., Lt
2022.03.04 update

The hugely popular brand fuu/project, created by a renowned Instagrammer and a long-established textile trading company, is finally opening a pop-up store!

Chan So W, who has 28,000 followers on Instagram, has launched an online-only fashion brand, fuu/project, with the backing of Takisada Nagoya, a specialized textile trading company, at Isetan New
2022.02.16 update

[Special Feature] Key figures from "Ultra Gear Market" gather at Mt. Takao for a "First Steps in Trail Running"

The 6th "Ultra Gear Market" will be held at Isetan Shinjuku in March. It's a cultural festival-like event organized by outdoor enthusiasts who have connected mainly through trail running. Isetan Shinjuku will be carrying outdoor activity gear that they do
2022.02.09 update

[Interview] Valuable vintage items found in the 'VCM LIFESTYLE COLLECTION' enhance everyday life - Naoki Jubai of "VCM"

The 'VCM LIFESTYLE COLLECTION' will be held from February 16th (Wednesday) as the inaugural event in the newly established promotion space on the 1st floor of the Isetan Shinjuku Men's Building, following its remodeling.
2022.02.09 update

[Interview] Ken Kusatake (ALL GOOD FLOWERS) & Keisuke Nakamura (DAIKEI MILLS) | What the "flower garden" that suddenly appeared in the hall of fame of men's fashion can teach us

ALL GOOD FLOWERS, a new flower select shop, will be opening on the 1st floor of the Isetan Shinjuku Men's Building on Wednesday, February 16th, following a major remodel. It expands the very nature and role of department stores.
2022.01.26 update

[Interview] Popular gadgets that will update the future in a fun way are coming for a limited time! Video media "bouncy" opens its first physical store.

A pop-up event for "bouncy," a popular video channel that introduces exciting art and the latest gadgets that enrich everyday life, based on the concept of "a video media that gives you a glimpse of the future," will be held from February 2nd (Wed) to Feb
2022.01.14 update

The ever-evolving white T-shirt brand MINE has finally collaborated with contemporary artist Haruna Kawai!

A promotion featuring MINE, a brand attracting attention as a leading contender in the white T-shirt market, will be held at the Isetan Shinjuku Men's Building 1F Promotion area from January 19th (Wednesday). The promotion will feature a collaboration wit
2021.12.21 update

[Interview] Photographer and film director Yoshiyuki Okuyama and Hiromichi Ochiai of FACETASM speak about the continuity between the city of "Tokyo," its people, fashion, art, and "merchandise" as rev

The "TOKYO SEQUENCE" project, a collaboration between photographer and film director Yoshiyuki Okuyama and FACETASM, will be held at Isetan Shinjuku Men's Building 1 from December 26th (Sunday).
2021.11.27 update

[Feature] We've also started a delivery service for seasonal flowers! We asked the owner of ALL GOOD FLOWERS how to stylishly incorporate flowers into your daily life.

From December 1st (Wed) to December 7th (Tue), Isetan Shinjuku Men's Building 1st Floor Promotion will feature a limited-time pop-up "Christmas Kiosk" by Aoyama flower shop ALL GOOD FLOWERS.
2021.11.05 update

[Interview] Discussing with Minami Fukamoto, producer of "Eleminist," what Isetan Men's can do in the future "circular" society

Currently, the whole world is loudly declaring that the construction of new systems and the creation of new values are essential in various fields such as the economy, human rights, gender, and global resources. This is because the world, which was plunge
2021.10.01 update

'MR_BEAMS meets ISETAN MEN'S' Vol.3 | A complete overview of the entire lineup of exclusive items from 14 brands.

"MR_BEAMS," a media platform representing BEAMS' ideal image of a mature man, will appear as a physical store at Isetan Shinjuku Men's Building from Wednesday, October 6th to Tuesday, October 19th. They will release collaborative limited-edition items, wi
2021.09.24 update

'MR_BEAMS meets ISETAN MEN'S' Vol.2 | A comprehensive explanation of the special order items born from this miraculous collaboration!

Finally, a miraculous collaboration between BEAMS and ISETAN MEN'S has come to fruition in the men's fashion industry: "MR_BEAMS meets ISETAN MEN'S". As introduced last time, BEAMS F Nishiguchi x ISETAN MEN'S Inaba
2021.09.21 update

Arflex x PORTER , BAUM, and others are hosting "Re:marche," a curated, limited-time pop-up event featuring environmentally conscious items.

Isetan Shinjuku Men's Building is holding a promotion that goes beyond the realm of fashion, offering opportunities to discover a "new you" through serendipitous experiences such as chance encounters and unexpected discoveries related to "things, events,
2021.09.17 update

[Interview] Arflex and Isetan Men's collaborate. A limited-edition bag collection has been created by reusing fabric scraps from the sofa manufacturing process and teaming up with PORTER !

Modern furniture brand arflex and Isetan Men's have collaborated. Fabric scraps and leftover pieces from arflex's furniture manufacturing process have been repurposed and reborn as PORTER bags. These bags will be available from September 22nd (Wed) to Oct
2021.09.10 update

'MR_BEAMS meets ISETAN MEN'S' Vol.1 | A miraculous collaboration and exclusive items brought together by two giants of the men's fashion industry.

An unexpected collaboration has come to fruition in the men's fashion industry. This autumn, MR_BEAMS, a consolidation of BEAMS' two men's dress labels, will open as a physical store at Isetan Men's. The two will release collaborative limited-edition item
2021.09.06 update

[Dialogue] Ms. Sasano, "Daughter of Sauna Shikiji" x Mr. Takeshita, Representative of Deportare Club | What is the ultimate "sauna-like" experience you can have at home to maintain peak condition?

At the Isetan Shinjuku Men's Building 1st Floor Promotion, starting September 8th (Wednesday), a promotion will be held featuring items related to the theme "my condition," presented from three different perspectives. One of the perspectives is the items
2021.09.06 update

[Interview] What is I SWIM, the lifestyle brand created by Olympians? | Akira Taneichi x Atsushi Hashimoto x YASU

"my condition" will be held for a limited time from September 8th (Wed) to September 21st (Tue) on the 1st floor of the Isetan Shinjuku Men's Building. The event will feature an open water swimming Olympian who has competed in the Olympics twice in the pa

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ISETAN Shinjuku Men's Building 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 Hours: 10:00 AM - 8:00 PM

ISETAN Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
TEL: 03-3352-1111
Hours: 10:00 AM - 8:00 PM