From December 26th (Sat) to January 26th (Tue), Isetan Shinjuku Store, Men's Building , 8th floor, Isetan Men's Residence will be highlighting eyewear brands born in Fukui, the mecca of eyeglasses. We invite you to experience these highly precise and user-friendly eyeglasses, born from the passion and sense of mission of craftsmen who pursue the ultimate in comfort.

• Masunaga

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Masunaga has been laying the foundation for the eyewear industry in Fukui since 1905. To create "good glasses," the company insists on "Handmade in Japan," not just "Made in Japan." The process of producing eyeglass frames, which is consistently carried out in their own factory, involves over 200 steps. Their production techniques, as well as their designs that fit the times, are among the company's most appealing features.

Based on exquisite craftsmanship and a classic design, "WALDORF" is a metal browline square frame. Edgy design elements are incorporated in various places, giving it a modern feel.

• MATSUDA

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Founded by legendary designer Mitsuhiro Matsuda, MATSUDA is a brand that has earned high praise both domestically and internationally for its luxury eyewear, which utilizes Japan's advanced technology and meticulously selected high-quality materials. The engraved frames, created through the intricate handiwork of craftsmen in Sabae City, Fukui Prefecture, have become synonymous with the brand.

The model shown above is a Wellington-style pair of sunglasses, known for its timeless design. While seemingly simple at first glance, the delicate engraving on the temples adds a touch of sophistication to any outfit.

• EYEVAN

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Based on designs that express the refined elegance and serene culture of Japan, and rooted in meticulous craftsmanship, Eyevan infuses its products with a passion for the joy of wearing fashion items. Its products are produced through approximately 400 processes, combining the handiwork of skilled craftsmen in Sabae City, Fukui Prefecture, with machine-made processes.

As expected from the high-end "10eyevan" line, this watch boasts refined proportions and meticulous attention to detail, and its deep, rich color, characteristic of celluloid, is particularly appealing. It exudes an authentic style that sets it apart as a superior standard.

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