Yurie, an Isetanista who also participated in the roundtable discussion, will experience the Attendant Service provided by Naoyoshi Goto, Category Specialist at Isetan Shinjuku Store, Men's Building . Attendant Goto's skills will be put to the test as he tries to successfully resolve Yurie's concerns.

Naoyoshi Goto (hereinafter, Goto): In our attendant service, we first ask our customers about their requests. Ms. Yurie, who are you thinking of giving a gift to, and what kind of gift would you like to give?

Yurie is looking for a Christmas gift for her boyfriend, who is interested in men's cosmetics and wants to improve his appearance. He has his own preferences when it comes to skincare, so she's looking for something other than skincare items... There are so many different things that can be done when it comes to grooming, so she's not sure what to choose.

If you're currently using Goto Skincare products, it might be because you have a specific preference for them. Let's go look for other items.

 

It appears they are looking for underwear in the underwear and socks section.

Goto: This might be true for women as well, but many men tend to neglect things that aren't visible to others. Upgrading their underwear, which is the closest thing to their skin after skincare, is one good gift idea.

Yurie, you have so many kinds of underwear, too. And the price range is quite wide...

Since this is a gift for Goto , how about giving him something a little more expensive than what he usually uses? This is luxurious silk underwear. Please take a look.




Yurie , wow! It's so moist and has such a smooth texture. This is certainly something I might not pick up on my own, but if I had one, I think it would make me want to take better care of my appearance.

Goto: It's an item that not only feels comfortable but also seems like it could change your mood. But Yurie's boyfriend already seems to have a high sense of aesthetics... Let's go take a look at the men's cosmetics floor.

Yurie, please!

The two then moved to the cosmetics section on the first floor of the men's department. The attendant service allows you to shop across floors and even within the main building, Isetan Shinjuku Store, Men's Building .

Recently, we've seen a significant increase in the number of men interested in Goto Men's Cosmetics. Demand is growing day by day, and our product range is expanding accordingly.

Yurie, my boyfriend is also particular about skincare, but he hasn't tried any products beyond that yet. Do you have any recommendations for natural makeup items?

Mr. Goto , do you usually use products from overseas brands or domestic brands? Are you particular about using organic ingredients?

Yurie, the products he usually uses are from domestic brands. He doesn't seem to like products with strong scents.

Goto : I see, I understand perfectly. In that case, I'm sure you'll really like FIVEISM × THREE.

Yurie, I also love THREE and use their products regularly. I didn't know they had a men's brand!

Goto: It's a brand with the concept of "for everyone to be free and true to themselves," without being bound by gender or age. It has a wide variety of colors, so it helps you achieve a natural look.



Yurie, you're right! There are so many color variations... Is this foundation?

Goto: This is a makeup base. The "Naked Touch Moisturizer" has moisturizing effects, so it will help combat dryness in the coming seasons, and it also comes in six different colors, so it can correct skin tone and even out your complexion.

Yurie , I see. I'd love to have one myself. How about this one?

Goto: The "Naked Complexion Bar" is a bar-type foundation that can be used like a concealer. It comes in 15 shades. This is the most standard shade.

Yurie , a bar-type foundation seems like a good option for my boyfriend who isn't used to using foundation. I think I'll go with this one! I could probably add one more item to the budget, do you have any recommendations?

Goto: In that case, how about this "Eyebrow Stick"? It's easy to use even for beginners because it's sheer, and it comes in six different colors.

Yurie, that pencil-type pen looks easy to use. I think I'll give that as a gift too.

I'm glad we were able to find something that you'll like, Goto !

Yurie successfully decided on a gift for him. "I had absolutely no knowledge of men's cosmetics, so I'm glad I was introduced to FIVEISM by THREE. They suggested brands and items according to my preferences, so all I had to do was decide based on 'what would make him happy,' which made the process very smooth," she said, clearly satisfied.

Meanwhile, Goto also shared her enthusiasm for the attendant service, saying, "I heard that Yurie's boyfriend is already particular about skincare, so I thought he might be able to incorporate an even higher level of makeup. I want to carefully listen to each customer's concerns, gather information from conversations during the tour, and propose something that will make them happy." With many new products coming out this season, if you're having trouble choosing a gift, please be sure to use the "attendant service."



[Part 1] [Roundtable Discussion] Isetanista members speak frankly: What are their worries when choosing Christmas presents for men?

Related Article ▶ A must-read for anyone struggling to find a gift for a man! Leave it to the category specialists at Mitsukoshi Isetan.

Find your perfect Christmas present by utilizing the assistance service of category specialists Isetan Shinjuku Store, Men's Building !
Book your Category Specialist Attendant Service here.

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