For over 20 years, Toshiki Toga has used and tested a variety of men's cosmetics, primarily from luxury brands, and has finally found what he considers his perfect partner: Astalift Men. We spoke with Toga, who serves as an ambassador for Astalift Men, about how to use Astalift Men in different situations, his suggestions for the gift-giving season, and the current promotion.

At home, after exercise, while on a business trip... Aim for beautiful skin with Astalift Men every day.

—In what situations do you usually use it?

When I'm at home, I use all four products twice a day, morning and evening. I usually have a lot of evening dinners and other social gatherings, which aren't good for my skin, but Astalift Men helps to keep my skin in good condition the next day.




I always use it when I'm playing golf, going to the gym, or on business trips. The regular size is bulky, but the travel kit is convenient to carry around. Also, although it's not as common these days due to the effects of COVID-19, I always take it with me on business trips.

—Can even someone who is just starting out with skincare use this effectively?

Of course, that's fine! However, if you think all four are too difficult, please start with the star item, "Jelly Aquarista."

If you try just this one product, you'll understand the quality of Astalift Men. Of course, you can expect even better results by adding other items, but if you're looking to start your skincare journey, we recommend starting with "Jelly Aquarista."

--Knowing the correct amount and order of use is also important, isn't it?

It's important to start with "Jelly Aquarista" and, once you've gotten used to the skincare routine, learn the correct usage and amount. Also, the entire process only takes 2-3 minutes, so I encourage you to start with the basics without spending too much time on it.

① [Face washing]
The key is to wash with foam. Use about 1 cm of soap, lather it well, and gently wash with the foam. This will leave your skin feeling refreshed.

② [Beauty serum]
Use the spatula (included with the jelly) to scoop it out.

Take an appropriate amount (about the size of a slightly larger pearl) and gently apply it to your skin. The package also shows an image of the size that is suitable for one use, so please refer to that.

③ [Toner]
The toner is also red! Take an appropriate amount (about the size of a 500 yen coin) and gently apply it to your skin in the same way.

The red color in all of our products is not from artificial coloring, but from astaxanthin*. We recommend these products to customers who want to take care of their skin according to their age.
* Haematococcus pluvialis oil (moisturizing ingredient)

④ [Emulsion]
The lotion used at the end is also red. I'm happy that one pump is all you need.

Even my usually indifferent friend noticed the difference! The skin-benefiting and sophisticated aura of <ASTALIFT MEN>.

--Gift-giving season is upon us. To whom would you recommend which products?

First, I'd like to give it to friends I often hang out with, like playing golf or going out to eat. I've already given it to some and they've actually used it... (laughs). That's because they all live luxurious lives, driving luxury cars, wearing nice clothes and expensive watches. But many of them have skin problems like dryness and lack of firmness and radiance. Skin care was the only thing they had been neglecting. So, during gift-giving season, I give them exactly what they're lacking. And that's Astalift Men. I think people are most likely to be impressed by what I personally like. Everyone realizes how good it is after using it just once.

Having clear skin gives the impression of living a good life. You can buy clothes and cars if you have money, but you can't buy skin. Trustworthy skincare products and consistent daily care are important. I also think it makes a great gift for women. My wife uses my "Jelly Aquarista," so it runs out really fast (laughs). Sharing a cosmetic product can deepen the love between a couple (laughs).

The original bag set from Zanellato is sure to sell out instantly once again!

--What specifically will you be doing for this promotion, Mr. Toga?

On Sunday, November 15th, I will be at the store from 3 PM to 5 PM, providing customer service. Whether you're a skincare enthusiast or just starting to take an interest in beauty, please come visit! I believe that having beautiful skin will make you take better care of yourself.

And the highlight is undoubtedly the collaboration kit with Zanellato. This third collaboration, marking the first anniversary of the collaboration, includes a set of four items and an original bag!

The fabric is the same high-quality material that Zanellato usually uses, and it's made in Italy with a luxurious tag plate. Zanellato is a popular brand among women, so it would be a great idea for a woman to buy it, use the bag herself, and give the contents of the Astalift Men product as a gift to a man. The bag and product set sold out quickly at the last two events, so if you're thinking of purchasing it this time, be sure to do so as soon as possible.

Profile: Toga Keishiro

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