Founded in 1860 in the Jura region of Switzerland, TAG Heuer invented the Micrograph in 1916. The brand went on to sponsor an F1 team in the 1970s and launched a luxury smartwatch in 2015, consistently demonstrating a passion for technological innovation, high precision, and unconventional design that reflects its unique spirit.

From Wednesday, October 7th to Tuesday, October 20th, a Tag Heuer fair will be held on the 5th floor of the main building in the Watches/Promotions section. New models for 2020 will be on display.

To commemorate its 160th anniversary, Tag Heuer is releasing a new model, the "TAG Heuer Carrera Calibre Heuer 02 Chronograph," featuring a sophisticated design and equipped with the in-house "Heuer 02 movement." This model has a ceramic bezel, and the dial features beveled flanges and indices that slope towards the center of the dial to enhance legibility. It also has a circular satin finish, creating a luxurious look on the wrist.

The case is made of stainless steel with a diameter of 44mm and shortened lugs for added comfort. Improved glass setting reduces the gaps, making the watch appear even thinner and sleeker, further enhancing its beauty.

This model, which also features a stainless steel bezel, embodies Jack Heuer's luxurious creations and exudes a sophisticated atmosphere. The green dial, which has been attracting attention in recent years, looks great paired with a brown suit or worn casually on weekends, giving off a polished vibe. It's recommended for those who already own watches with classic dial colors such as black or blue.

After several decades, this newly redesigned Carrera Collection returns to its unique historical roots with timeless design and superior performance. Its simple, refined design and high legibility make it a chronograph model that perfectly blends the brand's aesthetics with functionality.

During the fair period, a wide variety of products will be available in addition to those introduced here, so please be sure to check them out.

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