The hair care brand < SCALP D > appeared at Isetan Shinjuku Store, Men's Building during the "ISETAN HOME HOTEL" event held on the 1st floor Isetan Shinjuku Store, Men's Building in August.
Scalp D was launched in 2005. However, the original shampoo that preceded it was developed in 2001. The predecessor, "Scalp Shampoo," began with research into improving scalp health. As research data on the scalp and hair was accumulated, it became clear that the effects differed depending on the condition of the scalp.



"Initially, Scalp D shampoo was only sold on Angfa's website. It was a more expensive shampoo than it is now, so we didn't consider selling it in stores. However, some stores approached us about carrying the product, and when we actually started selling it, it became the top-selling shampoo in that store's shampoo category. From there, its reputation spread rapidly."

We spoke with Takayoshi Miyama of Angfa, who has been involved in the sales of "Scalp D" since the company's founding.

"I hope that people will use <Scalp D> not only when they have hair problems, but also before they start to have any problems, so that they can experience its benefits," he says.

10,000 yen per bottle. Confidence in the premium line shampoo "Dignity"

"The <Scalp D> Medicated Scalp Shampoo comes in three types to suit different scalp types: dry, oily, and very oily. It's paired with a pack conditioner that can be used regardless of skin type. While each shampoo is meant to be used according to your skin type, you can also choose the one that suits you best depending on the season. For example, use the oily skin shampoo for a refreshing feel during the sweaty summer months, and the dry skin shampoo to thoroughly moisturize during the dry winter months."

Regardless of gender, skin type can change with age. It can shift from dry to oily skin, or vice versa. If you suddenly notice your scalp feeling greasy in the morning, it might be a good idea to switch to a product for very oily skin.

"Furthermore, we have launched 'Scalp D Dignity' as a premium line of 'Scalp D.' Based on the knowledge and research data we have accumulated, it contains six ingredients that condition the scalp."

While "Scalp D Dignity" costs over 10,000 yen per bottle including tax, this price reflects Angfa's confidence in the product. The bottle design is also unlike anything seen before. Furthermore, the fact that it is sold in a box adds to its luxurious feel. True to its slogan of "creating new value in shampoo," it leads to healthy hair while achieving the best finish in the history of Scalp D.

When asked how it differs from the standard Scalp D, she replied with a smile, "It's completely different! (laughs)" She explained that even those with hair or scalp problems* can use it to give their hair firmness and body, and that the fragrance was developed in collaboration with a perfumer.

In addition, the brand "Scalp D" has launched a wide range of products, including hair tonics and styling products. Mr. Miyama says that he is confident in all of these products, which are the result of extensive research into the scalp and hair.

"With the increase in teleworking opportunities, more people are paying attention not only to their clothes but also to their hairstyles, and styling products are once again attracting attention. The 'Scalp D Styling' line, which was relaunched in April 2020, is a styling product characterized by its ability to make the scalp less visible* and to naturally add volume. Also, hair tonics don't grow new hair, but rather nourish the hair you already have. Of course, we recommend using it in conjunction with shampoo."

The 14th generation of Scalp D incorporates ingredients considered beneficial!

Thanks to the success of "Scalp D," many manufacturers have released a variety of products focusing on scalp care and hair care. When asked about this, Ms. Miyama continued speaking with confidence.

"We have accumulated a wealth of knowledge and data over the years. Shampoo research is constantly evolving. When new ingredients are discovered, we simply have to incorporate them. That's why we've always renewed and evolved our products, and we'll never stop evolving."

Scalp D has been on the market since 2005 and is now in its 14th generation.

ISETAN MEN'S staff tried out Scalp D.

Furthermore, this time we'll also be featuring reviews from three male staff members in their 20s and 40s who work at Isetan Shinjuku Store, Men's Building . We hope these reviews will be helpful in inspiring your purchase decisions.





Photo: Suzuki Shimpei