2020.06.30 update

We're showcasing a wide selection of sunglasses perfect for summer outings and outdoor activities on the 8th floor of the men's department!

06.24 Wed -07.21 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project

Once the rainy season ends, you'll feel like going out. And sunglasses become indispensable when the sun is strong. From June 24th (Wed) to July 21st (Tue) Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence is showcasing a wide range of sunglasses, from the latest models to classic styles. This time, we'll pick out three brands from that selection: Ray-Ban MYKITA MATSUDA .

Ray-Ban
Ray-Ban , whose name means "to block rays of light (Ray)," has maintained its unwavering belief since its founding in 1937: to provide superior eyewear. The name Ray-Ban , derived from the very function that is the origin of sunglasses, signifies that this belief is eternal.


¥23,980 The popular Wayfarer. The light blue lens color is outstanding.

23,430 yen. Boston-style acetate frame. The beige color blends well with the skin.

MYKITA
Founded in 2004 by Philip and Harold, both industrial designers, MYKITA is a Berlin-based brand. The brand name originates from the fact that their initial workspace was located in the site of a former kindergarten (Kita = kindergarten in German, My Kita = my kindergarten). MYKITA 's collection, based on 0.5mm thick stainless steel sheets, is significantly lighter and stronger than conventional designs, and allows for fine adjustments. Furthermore, all collections utilize advanced screwless technology to produce high-quality eyewear.


68,200 yen
MYKITA x Maison Margiela collaboration model. These sunglasses are part of the "RAW series," which intentionally leaves the edges unpolished and unfinished. The combination of a light gray frame and brown lenses is exceptional.


69,300 yen
MYKITA × Maison Margiela collaboration model. Sunglasses from the "CRAFT series." A chic model with a black stainless steel frame and dark gray lenses.

MATSUDA
MATSUDA , which took the world by storm in the 1980s and 1990s and had a significant impact on the history of eyewear worldwide, was revived in 2011 by an American design team. Since then, leveraging the delicate and superior craftsmanship of Japanese artisans, MATSUDA has been sending its creations, made with carefully selected materials such as sterling silver and 18K gold, to the world, and has continued to establish itself as a leading luxury eyewear brand.


78,650 yen

These sunglasses are inspired by the "finch" style, a type of pince-nez spectacles without temples, seen in the early 1900s.


60,500 yen

A popular pair of sunglasses from MATSUDA . This model features a plastic wind guard as an accent.


In addition to protecting your eyes from the summer sun, why not enjoy your summer style by incorporating your favorite designs and subtle trends?

▶Click here for a list of articles about sunglasses

Event Information
Sunglasses promotion
  • Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.