People spend 70% of their time looking at the other person's eyes when they're talking, and over 80% of the time looking at their eyes when they're listening. Everyone has probably noticed when someone close to them changes their glasses. Eyewear doesn't break easily once purchased, so it's worth investing in a good pair.

This time, for those of you thinking about buying new eyewear for April as a new life begins, the eyewear specialist at ISETAN MEN'S has picked out popular brands by frame type. We'll introduce everything from classic styles to the latest releases that are attracting attention this season.

I. The Boston style, which gives a softer look, is leading the trend.

Rounded frames continue to be a trend. They have the effect of softening facial features, making them a good choice for those in the service industry or those who don't differentiate much between their work and casual fashion. Even those who think "round frames don't suit me" might discover a new side of themselves after trying them on. Why not give them a try this spring, when you'll be meeting many new people?

1. BARTON PERREIRA

A stylish twist on the classic "Showa-era" browline hairstyle.

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The "Clarendon" model features a classic style that reinvents designs not seen in the 80s and 90s, such as the length of the plastic covering the metal and the delicate metallic pattern of the metal. By placing the temples higher, the top line of the frame is emphasized, adding a face-lifting effect, which effectively balances the slightly unique lens shape.

• BARTON PERREIRA

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  Barton Perreira is an eyewear brand launched in Los Angeles, USA in 2007 by Bill Barton, former president of Oliver Peoples, and Patty Perreira, who has worked as an eyewear designer for Oliver Peoples and many other brands. Its classic yet luxurious designs have attracted the attention of many Hollywood stars since its launch and continue to be loved by them.

2. EYEVAN7285

The new parts also blend beautifully.

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This is a combination type of the "156" model, utilizing EYEVAN 7285's original manufacturing method called "hidden chi," which involves forming a brooch on the back of the sheet metal using a press. The chi design is inspired by details found in buildings such as shrines and old Japanese houses. This model is an updated version of the popular "156" model with the addition of an inner rim, resulting in a simple yet luxurious design.

• EYEVAN7285

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  EYEVAN7285 , which started in 1972 with the concept of "eyewear as clothing" and expanded globally in 1985, has been around forty years since its debut. In 2013, a new design team inherited the brand's craftsmanship and created the "EYEVAN7285" collection, which embodies "what we truly find beautiful now."

3. MYKITA

All black, with a beautifully designed round frame.

This combination frame, with its contrasting metal and plastic materials, creates a fresh look. The small lens size makes it suitable for those with severe myopia, and it's a popular choice for glasses that can be worn in both fashionable and lighthearted styles.

• MYKITA

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  Designers Phillipp Haffmans and Harald Gotischling founded MYKITA in 2005, after launching the brand Ic!berlin. They consistently release cool and modern eyewear rooted in the spirit of Bauhaus design, which has been passed down through generations in Germany.

4. OLIVER GOLDSMITH

The vintage-like thickness and rounded form are incredibly stylish.

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The "Shepperton" model exudes a European classic atmosphere that is characteristic of Oliver Goldsmith. Its smooth, flattering cut and slightly oversized round shape give it enough presence to stand out and accentuate individuality. The black version, in particular, is highly recommended as a stylish accent.

• OLIVER GOLDSMITH

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  Founded in 1926, Oliver Goldsmith is a long-established brand that sparked a major movement in the post-war 1950s and became synonymous with eyewear in Europe. This leading British brand revived in 2005 after a period of inactivity in the 1990s. The collection, which revives models that were all the rage from the 1950s to the 1970s, quickly became a huge hit. From classic models to the latest collection, every piece is a must-see.

II. A classic, flattering Wellington style that you'll want to own as a staple.

The trapezoidal shape of Wellington frames is popular alongside Boston frames because it suits a wide range of faces regardless of age or gender. Since it's not as overly distinctive as round frames, it's recommended for those who want to wear their glasses mainly in formal settings. It's a design you should definitely have as a staple in your collection—if you're unsure which to choose, go with this one!

1. OLIVER PEOPLES

With its slightly smaller shape, this Boston-style frame gives your face a stylish finish.

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The authentic Boston-Wellington (a hybrid of Boston and Wellington) shape is celebrated as an iconic model of OLIVER PEOPLES , alongside past masterpieces. Inspired by frames worn by Andy Warhol, the keyhole bridge and metal parts on the endpieces enhance the vintage feel.

• OLIVER PEOPLES
  

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  Founded in the 1980s, OLIVER PEOPLES gained popularity with its first collection, which was a modern reinterpretation of vintage eyewear produced in the United States from the 1920s to the 1940s. Many fans resonate with its commitment to originality and its unwavering focus on trends, and the brand is popular for creating eyewear that enhances the wearer's individuality.

2. Kei Sugimoto

The celluloid frames produced in the brand's early days feel fresh.

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The style is based on a vintage-inspired Wellington type, with sharp lines. All materials used are 8mm celluloid, and nickel silver is used for the rivet decorations. Its high corrosion resistance and ability to regain its luster with each polishing make it a good match for celluloid, and the parts used to secure the hinges also serve as a unique design accent.

• Kei Sugimoto
  

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  Sugimoto Kei is a brand whose designs are produced in Fukui Prefecture, a region in Japan that boasts world-class eyewear manufacturing. Their motto is to create eyewear that utilizes the technical skills of eyewear craftsmen, and their edgy, original designs have garnered many fans. Their lineup, where "the frames speak for themselves without needing any words," is a must-see.

3. CUTLER AND GROSS

A unique unisex model that can also be used as sunglasses by inserting colored lenses.

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The "1355" model features a slightly oversized Wellington shape with distinctive straight lines. The L-shaped rivets on the front not only add to the design but also provide high durability. This popular design embodies the brand's philosophy of considering eyewear as an integral part of fashion.

• CUTLER AND GROSS
  

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  Founded in 1969 by opticians and friends Graham Cutler and Tony Gross, along with a frame manufacturer, the brand's collections are both substantial and delicate, showcasing timeless classic styles. Its fashionable sizing and designs have garnered strong support from fashion professionals.

4. MATSUDA / Mazda

The small hoods on the sides create a sense of exhilaration, like that of a movie protagonist.

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This stylish model incorporates the hood design previously used on the brand's sunglasses into the eyeglass frame. While maintaining the classic and popular Wellington style, it adds a playful touch with neutral colors and other details.

• MATSUDA / Mazda
  

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  NICOLE is a luxury eyewear brand created by legendary designer Mitsuhiro Matsuda, the founder of the Japanese brand NICOLE. The "M2809," worn by the heroine of a popular movie in the 1990s, became immensely popular, and its popularity soared even further with the "M3023," worn by the protagonist in a major hit movie in the 2010s.

III. Polygonal shapes, currently experiencing a surge in popularity overseas, are the most noteworthy trend of 2020.

As a bonus, we'd like to introduce polygonal shapes, which are gradually gaining popularity in Japan. With their sharp appeal, polygonal shapes are already trending overseas, and their availability in Japan is increasing. They range from those similar to round shapes to sharp ones with prominent corners, so you can choose one that suits your face shape. Many customers say, "I've been looking for a shape like this!", so we definitely encourage you to try this design.

1. MYKITA + Maison Margiela

The "octagon" is the latest trend, offering a fashionable look.

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While giving a classic impression, the octagonal frame actually looks fresh when you wear it. The frame softens the assertiveness of the polygon, and its lightweight feel makes it easy to wear – another recommended feature. It feels good to be wearing Margiela!

• MYKITA + Maison Margiela
  

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  Announced in April 2014, this collaboration shook the fashion industry. The eyewear collection's concept is "the fusion of beauty and technology," and the combination of MYKITA , which has pursued cutting-edge materials and technology, and popular fashion houses is producing a continuous stream of new creations.

2. G4/G-Four

Lightweight and beautiful octagonal frames make these glasses a timeless piece you can cherish for years to come.

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• G4

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  This eyewear manufacturer, based in Sabae, Fukui Prefecture, takes its name from four Gs: "GOOD DESIGN," "GOOD QUALITY," "GOOD PRICE," and "GOOD FEELING." Their timeless designs and uncompromising craftsmanship are highly regarded.

Photo & Text: ISETAN MEN'S net

*All prices include tax.

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