FRAY , a shirt brand founded in Bologna, Italy in 1962 and renowned for its carefully selected fabrics, beautiful cuts, and high-quality sewing techniques, will be holding a pattern order event at Isetan Shinjuku Store, Men's Building 1F, Dress Shirts & Ties section for two days, on Saturday, March 7th and Sunday, March 8th.


The criteria for a "good shirt" are how well the three elements of material, cutting, and sewing are balanced and brought together at a high level. FRAY shirts, touted as "machine-made that surpasses hand-sewing," continue to strive for perfection in both appearance and comfort with their precise machine stitching of 10 stitches per centimeter.

Beyond its exceptional sewing techniques, FRAY 's uniqueness lies in its fabrics, which are arguably of the highest caliber. They select fabrics from Italy and Switzerland, including exclusive fabrics from the renowned Carlo Riva company, often referred to as "jewels," and hand-cut them to suit their specific characteristics. In essence, FRAY shirts are the culmination of superior sewing skills and exceptional materials, resulting in their beautiful silhouettes.



This order event, the first at Isetan Shinjuku Store, Men's Building in two years, allows you to select from approximately 120 types of fabrics, along with collar styles and cuff combinations, to create a garment that perfectly suits your taste. We invite you to take this opportunity to experience the high-quality fabrics and beautifully tailored silhouettes that FRAY is proud of.



We are pleased to announce that we will be holding FRAY pattern order event, a highly requested event by our customers. These shirts, considered the pinnacle of machine-made garments, are sewn with an extremely fine stitch count, resulting in exceptional durability. Furthermore, their superior cutting techniques ensure an outstanding fit.

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