2020.02.12 update

[Special Feature] 10 Things to Know About the "New 7th Floor" - We Asked the Buyers


The 7th floor of the ISETAN MEN'S building, which has previously focused on Super Men's and Men's Authentic as its two main pillars, will be reopening this spring after a refresh.

Isetan has been offering items up to size 4L, catering to athletes and other larger individuals who have difficulty finding clothes that fit, by providing custom sizes for popular brands. These sizes will be available on each floor and for each brand. Each floor will also offer super-men's sizes and accept custom orders, expanding the scope of authentic men's clothing. New corner shops for new brands will also be established, and events and pop-ups will be actively developed.

This time, we'll be giving you a detailed look at the 7th floor information to celebrate its refreshed reopening on Wednesday, February 19th.


  1. [Feature ①] Weekly Pop-up Shops & Special Events!
    1. 1. You can find a one-of-a-kind BARACUTA is uniquely yours.
    2. 2. Barbour 's special shop featuring collaboration models and vintage models.
    3. 3. How to use a tie in the no-tie era by customizing it with J.PRESS
    4. 4. Brooks Brothers Personal Order Fair featuring limited edition fabrics
  2. [Feature ②] Custom-made items available from Isetan's exclusive brands!
    1. 5. Even those popular brand suits can be custom-made to your size!
  3. [Feature ③] A limited collection that ISETAN MEN'S has put all its efforts into.
    1. 6. A collection of functional suit sets suitable for wearing to the office.
    2. 7. Jointly developed a sustainability T-shirt to match the stretch suit.
    3. 8. A place where you can experience the current state of Engineered Garments x NY artists.
    4. 9. It wasn't just the M65! ASPESI 's new worldview has finally arrived in Japan.
    5. 10. TOMORROWLAND re-releases jackets made with high-performance exclusive materials.

[Feature ①] Weekly Pop-up Shops & Special Events!


ISETAN MEN'S is planning to host pop-ups and special events from up-and-coming brands almost every week. With limited-edition items available only during the event period, and events featuring artists from overseas, there's always something new to see, making it an exciting experience like an urban amusement park.


1. You can find a one-of-a-kind BARACUTA is uniquely yours.



The Baracuta G9, the foundation for short blousons worldwide, is an eternal classic. Its iconic Fraser tartan pattern, a testament to its British heritage, the stand-up dog-ear collar, the water-repellent fabric, and the umbrella yoke cut that allows raindrops to flow smoothly—all these details make it a quintessential utility blouson of its time. Now, a rare opportunity has arrived to customize your own G9, creating a one-of-a-kind piece.


◆ BARACUTA World Tour is coming to ISETAN MEN'S Building


BARACUTA World Tour began in December 2019 at the select shop Merci in the Marais district of Paris and continued until April 2020 at the Baracuta store in Milan. This artistic event involves hand-painting artist CJ Pidlaoan visiting eight cities around the world and hand-painting iconic monuments and symbolic art of each city onto the G9.

The event in Japan will be held on February 22nd (Sat) and 23rd (Sun) *Reservations required. If you purchase a Baracuta G9 at ISETAN MEN'S , the first 6 customers each day will receive a free on-the-spot paint customization by CJ Pidlaoan. You can request your initials or a message to be added to an original motif created from CJ's inspiration.

  • Event Information
    BARACUTA "Baracuta G9" Paint Customization Event *Reservations required □February 22nd (Sat) & 23rd (Sun)
    □ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
    inquiry
    Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic / BARACUTA 담당: Oyama
    03-3352-1111 (main representative)

◆A one-of-a-kind item from LA-based Atelier & Repairs x Baracuta is now available!




Atelier & Repairs x BARACUTA Blouson: 74,800 yen each
*Available from Wednesday, February 26th

LA-based Atelier & Repairs is a sustainable brand that develops original designs through customization and remaking of various items, based on the theme of "reconstructing the value of things." A Baracuta G9 with their original customization will be released exclusively at Isetan Shinjuku Store from Wednesday, February 26th.

Each G9 jacket, remade with patchwork and colored stitching to resemble a back print, is a one-of-a-kind piece. The paneled design creates a modern, West Coast-inspired artwork. Based on the current model's compact form, it's easy to wear in a street style unlike anything before, allowing you to rediscover the charm of the G9 in a new way.


2. Barbour 's special shop featuring collaboration models and vintage models.




Barbour blouson 63,800 yen


Barbour, a British brand, will be opening a new corner shop on the 7th floor Isetan Shinjuku Store, Men's Building . Until now in Japan, Barbour has been synonymous with oiled jackets, but in its home country, it offers a total range of items, so an even more diverse collection can be expected.

What's noteworthy this time is the collaboration item with Ark Air, the collection label of Arctis, a company that supplies military-spec clothing to armies and special forces around the world. The "Bedale" jacket, which uses Ark Air's original ripstop cotton instead of Barbour's waxed cloth, is marked with the Ark Air brand tag on the right arm. With a drawstring at the waist, it has been remodeled for urban use and is a model that anyone can easily wear.

At the same time, a rare fair featuring a wide selection of vintage Barbour jackets will be held. The fair will include older models with varying numbers of "warrants" (a symbol of being a supplier to the British Royal Family) on the tag, as well as premium models that have aged beautifully with the oil having worn off. Only jackets in excellent condition will be selected, so if you've been looking for Barbour , be sure to check it out.


3. How to use a tie in the no-tie era by customizing it with J.PRESS




If all ties are brought in by the customer, the price 20,900 yen . If all ties are selected from J.PRESS fabrics, 42,900 yen .


J. Press , which previously offered its dress line on the 5th floor and its casual line on the 7th floor of Isetan Shinjuku Store, Men's Building will now have its full lineup on the 7th floor starting this season. The fashion house, a mecca for Ivy League and preppy styles, has recently opened "J. Press & Sons" in Aoyama, Tokyo, where it has attracted attention for its attempts to create a new American traditional style through collaborations with domestic and international brands and creators, including Takahiro Miyashita The Soloist. The movements of this fashion house are quite unique and worth keeping an eye on.

At ISETAN MEN'S , an event will be held where six neckties will be disassembled and sewn together to create a single, customized scarf. The scarf, which combines necktie fabrics of various colors and patterns, including stripes, small patterns, and prints, can be worn in a voluminous way, creating a new style as neckwear and giving a glimpse into a new era of American traditional fashion.

While you can choose a tie from J.PRESS 's archives, you can also bring up to five ties from your own collection that are gathering dust in your closet at home, and the price will vary depending on the number of ties you bring, which is an interesting feature. During the event, you can choose from a selection of rare ties from the archives, and the event will end once the fabric runs out.

With the trend towards no-tie dress codes in business settings these days, this is a great opportunity to revive those ties gathering dust in your closet. It's also a perfect chance for anyone who has ties with sentimental value that they can't bear to throw away.

  • Event Information
    J.PRESS Custom Stole Fair □Wednesday, February 19th onwards *Ends when fabric runs out □ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic


4. Brooks Brothers Personal Order Fair featuring limited edition fabrics



Custom-made suits from 187,000 yen ■ For details regarding completion time and other information, please ask our staff.

BROOKS BROTHERS , already a major brand on the 7th floor, has been further enhanced. To commemorate the refreshed opening, a personal order fair will be held featuring fabrics exclusive to the ISETAN MEN'S building. Since the amount of these precious fabrics available is limited, those interested should come and see them as soon as possible.

Furthermore, customers who place an order between Wednesday, February 19th and Tuesday, March 17th will receive an additional 5% in Brooks Brothers membership points. In addition, if a family member or friend who introduced you to the ordering service places an order, both the referrer and the referred person will receive one custom-made cleaning service for each garment.

  • Event Information
    Brooks Brothers Personal Order Fair □February 19th (Wed) - March 17th (Tue)
    □ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic

  • Brooks Brothers is holding a capsule toy event!



  • At Brooks Brothers , you'll receive one coin when you follow the brand's social media accounts upon visiting the store. During the event period, you can insert the coin into a specially installed capsule toy machine and win a special item with no losing tickets, such as an original tote bag. This event is also planned to be held at other brands. Stay tuned! (While supplies last.) *Image is for illustrative purposes only.

[Feature ②] Custom-made items available from Isetan's exclusive brands!


Pattern order services are popular not only with people who find ready-made clothes don't fit them well, but also with discerning customers who prefer a unique garment with their own specific color, pattern, and design details, even if ready-made clothes fit them. ISETAN MEN'S offers popular brands that can only be ordered through this service. Floor buyer Uematsu has carefully selected these four brands.


5. Even those popular brand suits can be custom-made to your size!



As some of you may know, the 7th floor Isetan Shinjuku Store, Men's Building was originally a "Super Men's" floor for athletes and other people with larger body sizes who have difficulty finding clothes that fit them. Does this mean that Super Men's has disappeared with this refresh opening? Not at all. On the contrary, with Super Men's sizes now available on each floor, customers who prefer larger sizes will have a wider range of brand choices.


"Brands that have always been popular with Super Men's are continuing to offer their pattern order service on this 7th floor even after the refreshed reopening. You can change the size of the jacket and pants, and you can also freely choose your favorite colors, patterns, and fabrics. Some brands are offering this order service for the first time in Japan outside of their directly managed stores. Of course, it's available not only to Super Men's customers, but also to people with average body types," says Uematsu.

Let me introduce some brands that offer custom-made patterns that can only be ordered here, exclusively Isetan Shinjuku Store, Men's Building .


◆BOSS


BOSS the only brand in Japan that offers ready-made clothing in sizes equivalent to 4L. The only other store where you can order BOSS Made for Me is at the ISETAN MEN'S store, outside of their flagship store. You can choose not only the size of the jacket, pants, and vest, but also from four different fitting styles: regular, slim, advanced slim, and extra slim.

  • ■Price: Jacket 80,300 yen ~ / Pants 34,100 yen ~ / Vest 20,900 yen ~
    ■Delivery: Approximately 4 weeks


◆ MACKINTOSH PHILOSOPHY


ISETAN MEN'S is the only store in Japan that offers a permanent custom order service with a wide range of men's sizes. Customers can choose from over 100 different colors and patterns of fabrics, primarily imported from the UK, to place their orders.

  • ■Price: Suit from 104,500 yen / Jacket from 77,000 yen / Vest from 33,000 yen / Pants from 27,500 yen
    ■Delivery: Approximately 4-5 weeks


◆ BLACK LABEL CRESTBRIDGE


Black Label Crestbridge , with Mihara Yasuhiro as creative director, features the Crestbridge check, reminiscent of British tartan, as its iconic pattern. The "MODERN COMFORT FIT" model, which is beautifully shaped from the chest to the waist, can be ordered in a variety of patterns, including checks that evoke a British feel, with over 20 options to choose from.

  • ■Price: 2-piece suit 96,800 yen ~ 3-piece suit 105,600 yen / Trousers 27,500 yen
    ■Delivery: Approximately 4-5 weeks


◆ CK CALVIN KLEIN / CK Calvin Klein


From CK Calvin Klein , known for its urban and sharp cuts, comes a made-to-measure version of their classic suit. Men's suits have been a leading style in New York's modern tailoring scene. This is a rare opportunity to be able to order this latest style in over 10 different fabrics.

  • ■Price: Suits from 97,900 yen / Jackets from 64,900 yen / Pants 33,000 yen
    ■For details regarding completion time and other information, please ask a staff member.

[Feature ③] A limited collection that ISETAN MEN'S has put all its efforts into.

ISETAN MEN'S boasts a diverse range of exclusive collections that you can only buy here. These special models, not even available at famous brands' flagship stores or boutiques, are produced in limited quantities and are sold out quickly. As these are rare items that are generally not restocked, they are definitely worth making a special trip for. With limited collections featuring not only up-and-coming designers but also historic fashion houses, be sure to check the information carefully so you don't miss out on any of them.


6. A collection of functional suit sets suitable for wearing to the office.


Stretch and jersey suit sets are gathered on the 7th floor of Isetan Shinjuku Store, Men's Building . These suits, boasting a comfortable fit said to originate in Japan, are now worn not only as casual weekend wear but also as business suits by many, and are attracting attention from overseas brands. ISETAN MEN'S 7th floor features a lineup centered on brands that offer functional materials, reliable tailoring, and versatile pieces suitable for both on and off-duty occasions. (*Items without listed prices are for reference only.)

◆CK CALVIN KLEIN/CK Calvin Klein

CK Calvin Klein jacket 50,600 yen
Pants 25,300 yen

CK Calvin Klein has commissioned a special edition model using their best-selling Mechanical Stretch fabric in a popular black color. It comes in a relaxed fit, combining a boxy silhouette jacket with tapered pants that are roomy around the waist.

◆Theory/Theory



Theory
Left: Jacket 66,000 yen , Pants 35,200 yen
Right: Blouson 64,900 yen
*Available from March 11th (Wednesday)


Theory is launching an elegant stretch wool suit set exclusively at the Isetan Shinjuku Store, Men's Building . The use of traceable materials is a testament to quality assurance and consideration for the environment. The suit can also be used as a casual set style by cross-coordinating the jacket and slacks or jogger pants with a blouson. It is available in two colors: navy and gray.

◆BLACK LABEL CRESTBRIDGE

BLACK LABEL CRESTBRIDGE
Jacket 42,900 yen
Pants 20,900 yen
*Available from March 11th (Wednesday)


BLACK LABEL CRESTBRIDGE , from Black Lab's collection focusing on functional materials, is offering a camouflage jersey set-up exclusively at Mitsukoshi Isetan in two colors: navy and black. Available in sizes up to 4L, this super-men's suit set-up is suitable for larger athletes as well.


◆MACKINTOSH PHILOSOPHY


MACKINTOSH PHILOSOPHY
Jacket 41,800 yen
Pants 20,900 yen
*Scheduled for release on March 11th (Wednesday)


Mackintosh Philosophy also offers a size 4L. From the TROTTER-T line, making its debut this season, a Mitsukoshi Isetan exclusive model will be released, featuring a boxy silhouette jacket paired with wide tapered trousers, all crafted from a crisp, washed fabric. With its on-trend silhouette, it's sure to add a touch of sophistication to adult casual wear.

◆TOMORROWLAND/Tomorrowland



TOMORROWLAND
Jacket 53,900 yen
Pants 24,200 yen


From Tomorrowland comes a cotton Milano rib suit set. From a distance it looks like woven fabric, but it's actually knit with high elasticity, and by ordering a specially made drop-shoulder jacket, a relaxed suit set has been created exclusively for Isetan Shinjuku Isetan Shinjuku Store, Men's Building . It comes in two colors: navy and brown.


7. Jointly developed a sustainability T-shirt to match the stretch suit.


A dress shirt might not always be the best match for a suit made from the latest functional fabrics. Naturally, the inner layer would have to be a crew neck T-shirt, but the white T-shirts I have on hand don't quite fit the utilitarian, glossy, crinkly material.

Therefore, ISETAN MEN'S will launch a special collaboration T-shirt with MACKINTOSH PHILOSOPHY , a pioneer in functional material suit sets that offers the "Trotter Suit," and armi, a popular brand that pursues high-quality, sustainable T-shirts made in Japan.



Macintosh Philosophy x Army
T-shirts: 12,100 yen each


The material is high-quality, extra-long staple Mahabhara cotton from India, hand-picked. Two types of T-shirts are released, featuring a dressy look with a high-gauge smooth knit fabric knitted by a Japanese knit factory and mercerized, with a ribbed neckline and a binder finish.

This jacket is packed with thoughtful details that prioritize both comfort and design, such as the placement of large pockets, the seamless set-in raglan sleeves that eliminate bulky shoulder seams, and the rounded hem that allows the back hem of a T-shirt to peek out from under the jacket. The fabric's density ensures it's not see-through when worn alone in the summer, and its lightweight feel was the result of numerous prototypes. This exceptional piece is also featured in a special interview with the designer.



8. A place where you can experience the current state of Engineered Garments x NY artists.




Engineered Garments (from left): (MIKE MING) Sweatshirt 33,000 yen , (MANABU GAKU INADA) Hoodie 25,300 yen , (KENZO MINAMI) T-shirt 16,500 yen

ENGINEERED GARMENTS, known for its rugged and masculine collections based on US culture such as military and workwear, is opening a corner shop at ISETAN MEN'S that will carry items previously only available at their directly managed stores. Here, we want to draw attention to the collaborative items with up-and-coming artists.

The project features New York-based artists such as MANABU GAKU INADA, who has served as visual director for MTV and worked on trailers for famous Hollywood films; KENZO MINAMI, who has collaborated with Raf Simons and Reebok on video and graphics; and MIKE MING, known for his joint exhibitions with photographer Shingo Wakagi.

This collaboration came about through the interactions of designer Daiki Suzuki. The collection re-evaluates the brand's unique value, a kind of reverse import, and is now gaining renewed attention in Japan. It's also an opportunity to experience the fusion of Japanese and New York fashion, art, and culture.

9. It wasn't just the M65! ASPESI 's new worldview has finally arrived in Japan.



ASPESI
Blouson 110,000 yen


ASPESI is known for its washed nylon M-65 field jackets, but did you know that in Italy, it has established a modern and pop world as a casual fashion house? Until now, only a small selection of items such as casual shirts and the M-65 jacket were available in Japan, but from this spring, ISETAN MEN'S will carry the same total collection as in Italy, including jackets, coats, cut-and-sew tops, polo shirts, and trousers.

As an item that represents a new worldview, we've selected a stand-collar blouson made of reflective material. This technical fabric, a first for Aspesi, is a modern sports casual piece during the day, but at night it will not only serve as safe wear but also become a futuristic styling item that reflects the indoor lighting of clubs and other venues. In Japan, it will be available from February 19th (Wednesday) at a new corner shop on the 7th floor of ISETAN MEN'S , as well as exclusively at Ginza Mitsukoshi.

The corner shop also features the beloved M-65 field jacket. You're sure to be enlightened by this new development that overturns the brand image of Aspesi as being synonymous with the M65.



10. TOMORROWLAND re-releases jackets made with high-performance exclusive materials.


TOMORROWLAND is moving from the 5th floor (Men's Tailored Clothing) of Isetan Shinjuku Store, Men's Building , to the 7th floor (Men's Authentic), which means the product lineup will also change from its previous focus on business wear.


TOMORROWLAND
Jacket 75,900 yen

To commemorate the renewal, TOMORROWLAND will launch its exclusive collection, "TRAVELLER + SPHERE PROJECT." Developed jointly by Ermenegildo Zegna and TOMORROWLAND , "TRAVELLER + SPHERE" is an exclusive fabric in which each individual fiber of Zegna's masterpiece fabric "TRAVELLER" is coated with "nanosphere processing." It is a high-performance material that is suitable for Japan's hot and humid summer, possessing the lightness and suppleness of "TRAVELLER" as well as water-repellent properties.

Among the "TRAVELLER + SPHERE" collection, the two-button jacket made of silk hopsack using Super 130's wool is a best-selling model. It's a classic, iconic jacket that achieves a cardigan-like lightness through a construction called "SENZA INTERNO," which minimizes interlining, padding, and lining.

Having started with the first model in 2010 and undergone numerous improvements, its level of perfection is undeniable. With its casual yet dressy appearance, this versatile piece can be worn both on and off duty, making it a truly unique item for TOMORROWLAND , which has recently relocated and shifted its product lineup to focus on business and casual wear.

Photo: ISETAN MEN'S net
Text: Yasuyuki Ikada

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
03-3352-1111 (main representative)
For inquiries via email, please click here.