[Rank 1] A major renovation after 15 years! The new era of ISETAN MEN'S building has grand opened.

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Aiming to become the world's No. 1 men's fashion store, ISETAN MEN'S Building has completed a bold remodel for the first time in 15 years. Following a preliminary renewal in February 2019, the grand reopening of the remodeled store took place on March 16th (Saturday), with special events to commemorate the occasion and the release of numerous special items, including those exclusive Isetan Shinjuku Store, Men's Building and those available for pre-sale.


Three key changes were made with the grand opening in March. First, the men's cosmetics section on the first floor has expanded its area and increased the number of brands and items available. A "trial space" equipped with a sink and a "consulting space" have also been added.

Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators, is comprised of three zones based on the themes of "Culture," "Art," and "Spirit," proposing cutting-edge "creations" that are paving the way for the future. At the heart of the "Art" zone is the gallery space "Art Up," where various artists and their works are introduced through the unique curation of the buyers.

On the 6th floor, the biggest highlight of the men's contemporary section is "Style Master," a curated corner built with a new concept. A luxurious lineup of brands created by charismatic designers who are well-versed in both fashion and culture are gathered in one place.

■Related Articles: Men's cosmetics become more accessible! A new sales floor is born where you can see, choose, and experience products in stores.
・ART UP, a gallery space that transcends the realm of fashion and showcases a wider range of "creations."
・A gathering of "masters" who have established their own styles -- What is the new "Style Master" section that has opened on the 6th floor Isetan Shinjuku Store, Men's Building ?

▶ Click here for the special website for ISETAN MEN'S store remodel opening.

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■ Announcing the Top 10 Most Noteworthy Topics of 2019! ──A look back at the most popular articles [5th to 1st place]
▼ [5th Place] Search Trending! Learn the "V-Zone Etiquette" in 1 Minute
▼ [4th Place] "ISETAN Shoe Fair" held. The true world's best shoe shiner was also decided!
▼ [3rd Place] Down jackets are becoming increasingly popular?! Find your perfect outerwear at Isetan Shinjuku Store, Men's Building
▼ [2nd Place] The much-talked-about collaborations are being rolled out one after another at ISETAN MEN'S !
▼【No. 1】A major renovation for the first time in 15 years! The new era of ISETAN MEN'S building has grand opened.

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