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2019.12.25 update

[Ranked #5 → #1] A look back at the top 10 topics from Isetan Men's Store in 2019, along with popular articles!（5/6）

[2nd Place] The much-talked-about collaborations are being rolled out one after another at ISETAN MEN'S !



Over the past year, ISETAN MEN'S has hosted numerous promotions on each floor, featuring brands ranging from luxury to streetwear.

Many of you may already know that the promotion area on the 1st floor Isetan Shinjuku Store, Men's Building generated a lot of buzz with events such as the limited-time pop-up store for the "THUNDERBOLT PROJECT," a joint project between Hiroshi Fujiwara's FRAGMENT and Pokémon, held in July, and the various collaboration items with other brands that appeared in October from the concept shop "NO.813," directed by designer Toru Nishiyama.

Furthermore, the year was a bumper crop of collaborations, with so many different projects taking place that we can't possibly cover them all here. These included the Clot pop-up store, which attracted long lines of people seeking sneakers in collaboration with Nike, the much-anticipated RIMOWA x Supreme suitcases, and the unveiling of an unusual triple collaboration between PORTER and six other leading Japanese brands, as well as Midori Anzen, known for its helmets.


■Related Article: Hiroshi Fujiwara and Pokémon's "THUNDERBOLT PROJECT" appears at Isetan Shinjuku. New items focusing on Mew & Mewtwo are on sale.
・WTAPS/Double Taps' "NO.813" pop-up store, designed by Tetsu Nishiyama, will appear at ISETAN MEN'S
 CLOT | Japan's first pop-up store is here! Don't miss the collaboration items with various brands.


■ Announcing the Top 10 Most Noteworthy Topics of 2019! ──A look back at the most popular articles [5th to 1st place]
▼ [5th Place] Search Trending! Learn the "V-Zone Etiquette" in 1 Minute
▼ [4th Place] "ISETAN Shoe Fair" held. The true world's best shoe shiner was also decided!
▼ [3rd Place] Down jackets are becoming increasingly popular?! Find your perfect outerwear at Isetan Shinjuku Store, Men's Building
▼【2nd Place】The much-talked-about collaborations are being rolled out one after another at ISETAN MEN'S !
▼ [No. 1] A major renovation for the first time in 15 years! The new era of ISETAN MEN'S building has grand opened.

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