Lingua Franca, a brand of message sweaters (not message T-shirts) that has gained strong support from Hollywood actors and artists, will be holding an order event at Isetan Shinjuku Store, Men's Building 1F = Sweaters & Casual Shirts. For two days, October 26th (Sat) and 27th (Sun), customers can choose their favorite message to be embroidered on the brand's iconic cashmere sweater and order their own unique piece.

Lingua Franca was launched in 2016 by designer Lachère Lasca Macpherson. The brand's origins lie in recalling the embroidery techniques her grandmother taught her as a child, and embroidering hip-hop lyrics onto an old cashmere sweater.

The embroidered phrases on the chest, which sound familiar, could be slogans, song lyrics, or even socially conscious statements. The witty and humorous messages are unique because their meaning and nuance change depending on the wearer, and they are gaining popularity through celebrities and social media.
This time, in addition to our ready-made lineup, we're offering a custom order service where you can choose a heartfelt phrase to go with a high-quality cashmere sweater. With 9 base colors and 80 different phrases to choose from, you're sure to create a sweater that's perfect for you.
The brand's appeal lies in its ethical approach, using fair trade cashmere and featuring hand-embroidered details by local New York women, demonstrating a commitment to sustainable production. This season, why not enjoy winter fashion with a statement sweater that makes a statement on its own?

Lingua Franca Pattern Order Event
□ October 26th (Sat), 27th (Sun) 10am - 8pm each day □ Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts

Order Details
□Model: Crew neck □Material: 100% cashmere
□Base color: 9 colors □Message embroidery: 80 types □Price: 63,800 yen □Delivery: Mid-December 2019