From Wednesday, October 16th to Tuesday, October 29th, Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Hats will host a pop-up promotion for BAM, a brand with a store in Jiyugaoka, Tokyo. The promotion will feature original items, including bow ties that give a modern twist to Edo-period patterns.


Founded by a group of designers with expertise in graphic design, fashion, and furniture, Brand Bum creates new products by combining the cross-genre ideas of designers with artisanal backgrounds.

The brand offers a variety of items including clothing, accessories, and furniture, but its artistic "bow ties" are particularly popular.



This pop-up store will feature the "Edmond" bow tie, which modernizes traditional Edo patterns, exclusively at Isetan Shinjuku Store, Men's Building . These exquisite pieces, which feature colorful arrangements of patterns passed down from ancient times, will add a touch of vibrancy to autumn and winter outfits that tend to be in dark tones. In addition, there will be a wide lineup of other items with the brand's unique and original designs, such as one-of-a-kind bow ties and denim jackets.

With the upcoming season bringing more parties and events, why not try adding a bow tie to your usual suit or jacket style to enjoy a more original look?

BAM Pop-Up Promotion
□October 16th (Wednesday) - 29th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats