2019.09.20 update

JOHN SMEDLEY | A new standard "Sweater" series debuts with a fundamentally redesigned sizing specification.

From a prestigious knitwear brand comes a new classic series that evolves with the times!
To take advantage of John Smedley's unique knitting characteristics, the "Sweater" series, featuring a new silhouette that re-examines the basics of casual wear and fundamentally rethinks sizing, has arrived at Isetan Shinjuku Store, Men's Building 1F = Sweaters & Casual Shirts.

Crew neck sweater: 32,000 yen + tax


A new staple that offers both a great silhouette and comfortable feel when worn as a single piece.


John Smedley, a knitwear brand founded in 1784, has re-examined the distinctions between formal and casual occasions this season, creating a new basic series with fresh silhouettes.

The brand is known for its two signature knit types: the finest 30-gauge and the more robust 24-gauge. This series utilizes the 24-gauge knit. Based on a historically proven basic pattern, the garment has undergone meticulous size adjustments to achieve an exquisite size balance that maintains its elegance.


This series features a wider shoulder width than the current model, creating a more relaxed sleeve line, and proportionally, the body width has also been made more generous. By incorporating features that require high skill and effort, such as changing to a straight shoulder that connects the neck to the shoulder tip in a straight line, the seams are extremely thin, eliminating bulk around the shoulders and improving comfort, which is a welcome feature.

At Isetan Shinjuku Store, Men's Building 1st floor, the sweater and casual shirt section offers four styles: V-neck cardigans, crew neck cardigans, crew necks, and mock necks. The wide variety of six colors for each style, mainly classic colors, is also a major draw.

Enjoy the beauty of the material and silhouette by wearing it on its own, or layer it under a jacket for the office, or throw on a blouson for a casual outing—this versatile knit can be styled in countless ways.

Related articles here ► [Knit Feature 2019] One piece is all you need to complete your outfit! Top 9 Recommended High-Gauge Knit Brands



Text: ISETAN MEN'S net

*All prices are exclusive of tax.
*The consumption tax rate will change from October 1st, 2019 (Tuesday).

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)