In this September installment of our series, we'll be revealing the latest trends in the V-zone for the Fall/Winter 2019 season! Also, don't miss the information on the various brand order events being held from September to November at Isetan Shinjuku Store, Men's Building 1F = Dress Shirts & Ties.

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Tomohiro Watanabe, the buyer in charge of dress shirts and ties on the 1st floor Isetan Shinjuku Store, Men's Building appeared in a navy suit and a navy tie from CHARVET . At first glance, it looks like a simple solid tie, but the woven pattern gives it a three-dimensional look around the chest. "The appeal of CHARVET ties lies in their unique woven pattern with its subtle shading, and the way the knot becomes elongated when tied, creating a beautiful dimple. They are easy to tie and have a rarity value that sets them apart from others, which also contributes to their popularity," he says.

The main trend for the autumn/winter season is "elegance that rediscovers nostalgia."

The top trend for the Fall/Winter 2019 season is the "warm-toned ethnic" V-zone! -- With the rise of "tailored elegance" worn in a traditional, tie-up style this season, the must-have colors for the V-zone are warm and earthy tones such as terracotta, brown, orange, and mustard yellow. Mixing these colors to create an "ethno-mix" look, along with exotic patterns featuring African and oriental motifs, are fresh and appealing.

With a renewed interest in 70s nostalgia, natural tones derived from safari styles and the color palettes of the Peacock Revolution are emerging as trends. This "rediscovery of the newness of nostalgia," resonating strongly with vintage styles, is driving elegant styling to take center stage in men's dress wear trends.

The material to watch out for this season is "Irish poplin."

This season's must-have material for ties is Irish poplin. The fabric is wrinkle-resistant, and the knot is light and airy when tied, giving a relaxed and sophisticated look. Its excellent fit makes it perfect for creating a light V-zone that doesn't look too heavy.

□Neckties a. Fumagari 17,280 yen, b. Masuro 14,040 yen, c. Masuro 14,040 yen
d. Drake's ¥20,520, e. Fumagari ¥17,280, f. Fumagari ¥17,280

Brands such as Fumagalli, MARZULLO, and DRAKE'S, making their debut on the 1st floor Isetan Shinjuku Store, Men's Building are leading the "warm-toned ethnic style" trend. With the desire to "enjoy dressing up" on the rise this season, let's enjoy "your own style" with warm-toned ethnic-mix ties and multi-colored striped shirts that you don't have in your closet.

Order event information

--- Enjoy sessions with staff from various international brands who are coming to Japan from their home countries.

From September to November, Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties will be hosting custom order events for various brands. The real joy of ordering a tie lies in being able to order a tie that is the perfect length for your height and build, and in being able to choose your preferred fabric with staff who have come all the way from their home countries. Interpreters will be on hand, so you can create your own unique shirt and tie as if you were having a "session with staff from your favorite brand."

*Further details will be updated in the event information section.

■September 21st (Sat) - 22nd (Sun) Maria Sant'Angelo

■September 22nd (Sunday) LUIGI BORRELLI

■ October 12th (Sat) Marinella

■ October 27th (Sun) - 28th (Mon) TURNBULL＆ASSER

■November 2nd (Sat) - 4th (Mon) Anna Matozzo

■November 23rd (Sat) Seaward & Stern ■November 23rd (Sat) - 24th (Sun) BARBA

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties
03-3352-1111 (main representative)
For inquiries via email, please click here.